"Little Apple" leverages the "big market"
Pingliang Rong Media Center reporter Yang Manyi
I eat apples all over the world, and I still want to be quiet apples.
At present, walking into the dwarf dense planting demonstration garden of Gansu Demei Geopolitical Modern Agriculture Group in Dongshanliang, Chengchuan Town, Jingning, rows of hedges are neat and orderly, and the branches are densely intertwined, full of attractive apples. Fruit farmers working in the orchards are busy picking bags, picking fruits, framing and transporting them on lift trucks.
"The base adopts the most advanced modern dwarf rootstock dense planting mode in the world, and uses intelligent management measures such as inter-row grass planting, vertical cultivation, mechanized operation, water and fertilizer integration, and comprehensive pest prevention and control, and selects detoxified two-year-old seedlings from the root rootstock to achieve the goal of planting in the current year, mass production in two years, and bumper yield in three years." Guo Shuangzi, deputy general manager of Gansu Demei Group, said that this orchard has now entered the full fruit period, and can produce more than 7,000 catties of fresh fruit per mu, with a fruit rate of up to 80%.
Jingning apples are large and positive, the fruit surface is smooth and clean, the quality is fine and juicy, the sweetness and sourness are moderate, the hardness is strong, the storage and transportation resistance, and the rich nutritional value has created the unique quality of "Xiuwai Huizhong, ecological and natural", and the purchase price of commercial fruit land has led the country for 19 consecutive years.
Apples must be grown well, but also sold well. In recent years, Jingning County has continuously broadened apple sales channels, improved the apple industry chain, actively connected with the new business model of "supermarket + fruit farmers", and changed apple sales from fruit farmers looking for sellers to merchants to take the initiative to purchase, realizing the industrialization development pattern of production bases, storage facilities, and sales markets. At present, there are 637 e-commerce sales platforms in the city, and since the start of the new season, a total of 33,700 tons of fruits have been sold in online stores. In addition, "Jingning Apple" successfully entered the Yujia selected e-commerce platform in the Greater Bay Area, opened a direct store in Shenzhen Haijixing Market, and achieved sales revenue of 9.61 million yuan. At the same time, Jingning County has taken multiple measures to support "Jingning Apple" to go overseas, using the national development of cross-border e-commerce, overseas warehouses and other preferential foreign trade support policies, connecting to strive for provincial and municipal project support, relying on the "Internet + foreign trade" model, in Nepal, Singapore and other countries to build 11 overseas warehouses, counters and other sales outlets, marketing network service system is improving day by day. Start the implementation of the "Return to the Wild Goose Project", increase investment attraction, and develop the apple deep processing industry. And strengthen the brand, docking with well-known e-commerce platforms, expanding the "overseas warehouse" of apple sales, Hongliufu Apple successfully entered the United States market, signed an order of 60 tons. Gradually realize the transformation from "Big Apple" to "Big Industry" and "Big Brand". Jingning apples became the first Chinese apples to reach Antarctica; Jingning apples are exported to Bangladesh, Indonesia and other "Belt and Road" countries through cross-border e-commerce mode; Jingning apples were exported to United States for the first time...... Nowadays, the "Jingning apple", which is large, red in color and full of moisture, satisfies the taste buds of people all over the world, and also brings a prosperous life to the people of Pingliang.
丨Source丨Pingliang Rong Media Center丨Production丨Pingliang Rong Media Center丨Review丨He Jun, Liu Yingna丨Editor丨Wu Peng