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iPhone16Pro: When performance soars and encounters experience bottlenecks
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Golden autumn October,The "Spring Festival Gala" of the science and technology circle is coming as scheduled,The much-anticipated iPhone16 series made a shining debut on the stage of Cupertino,Among themProSeries is even more with the strong performance of the "A18Pro" chip,Once again triggered the fanaticism of global fruit fans,Apple officially declared,Compared with the previous generationA17Pro,A18ProCPU performance increased by up to 15%,GPU performance increased by up to 20%,It can be called "the strongest mobile phone chip on the surface"
Behind this performance carnival made of numbers, a question that cannot be ignored has also begun to linger in people's minds: when the performance of mobile phone chips is already comparable to that of desktop processors, do we really need such extreme performance? In other words, is this arms race for performance driving the user experience, or is it just a numbers game?
Performance Monsters: The Truth Behind the Running Score Myth
It is undeniable that the performance of the iPhone16Pro series is indeed impressive, and in the latest iOS device performance list released by Antutu, the iPhone16ProMax and Pro occupy the ninth and tenth positions respectively, and its running score is even comparable to some desktop devices equipped with M1 chips
As a senior digital blogger said, "Running scores are like test scores, which can reflect your learning ability, but it does not determine your height in life."
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In fact, due to factors such as screen size, battery capacity, and heat dissipation capacity, even with powerful performance, the phone will still face problems such as heating, stuttering, and insufficient battery life when running large games or handling complex tasks
What's more, for most ordinary users, their daily needs for using mobile phones are mainly focused on social chatting, browsing the web, watching videos and light games, etc., and these application scenarios do not have high requirements for mobile phone performance, in other words, for these users, even if the performance of the mobile phone chip is strong, it cannot bring significant experience improvement
The Rise of the iPad: A New Challenge in the Mobile Era
In stark contrast to the performance carnival of the iPhone 16 Pro series, the iPad lineup has been particularly low-key this year, with Apple not launching too many eye-catching new products except for the 2022 iPad Pro 12.9-inch and 11-inch versions with M2 chips released in the spring
In terms of performance, the iPad has shown a strong strength beyond the iPhone, and on the Antutu performance list, seven of the top ten are iPads, of which the first and second are the 2024 iPad Pro 11-inch and 13-inch versions equipped with M4 chips, respectively
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On the one hand, the rise of the iPad is due to its larger screen size, stronger battery life and more complete accessory ecology, so that it can better meet the needs of users in mobile office, creative design, and audio-visual entertainment, etc., Apple has continued to increase its investment in the iPadOS system in recent years, making it continuously improve in terms of functionality and ease of use, and further enhance the competitiveness of the iPad
It is foreseeable that with the continuous improvement of the iPad product line and the continuous evolution of the iPadOS system, the iPad will play an increasingly important role in the mobile office era, and may even challenge the hegemony of the iPhone
Experience is king: a choice in the post-smartphone era
When the performance of mobile phone chips is no longer the primary consideration for users when choosing equipment, how to improve the user experience has become a key issue for mobile phone manufacturers to consider
In the author's opinion, the future of smart phones should make breakthroughs in the following aspects:
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1. To break the performance myth and return to user needs, mobile phone manufacturers should put more energy into optimizing the user experience, such as improving the smoothness and stability of the system, extending battery life, optimizing camera shooting effects, etc
2. Deeply tap the potential of AI and create a personalized experience, the development of artificial intelligence technology provides more possibilities for mobile phones, and mobile phone manufacturers can use AI technology to provide users with more personalized services, such as intelligent voice assistants, intelligent recommendation engines, intelligent scene recognition, etc
3. Explore new interaction methods, expand the boundaries of use, the emergence of new technologies such as folding screens, AR/VR, etc., has brought new ideas to the interaction mode of mobile phones, and mobile phone manufacturers should actively explore these new technologies to bring users a more novel and convenient experience
Epilogue:
iPhone16Pro series of performance soaring, just a microcosm of the development of smart phones, in the post-smart phone era, simple performance stacking has been unable to meet the needs of users, only return to the user experience, continuous innovation, in order to be invincible in the fierce market competition
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