Author|Xie Minghong
Editor|Li Chunhui
At first, Hard Candy Jun was still full of "The Right Bank of the Ergun River" and "My Altay". But when I saw the girls shoveling cow dung, I knew that this show was not ordinary.
"Burning Moon" is not the kind of literary and artistic slow drama where everyone sits on the grassland lightly and "releases", but an "agricultural program" that is really integrated into the grassland animal husbandry. The sheep must be really driven, the cattle must be fed, and the dung must be shoveled.
How bold people are, how dare variety shows. "Burning Moon", which "delegated" 18,000 acres of grassland to 12 girls, did just that. When women of different professions and different stages of life gather together, they have different personalities and smiles, which is a bit of a modern version of 12 hairpins.
This also made Hard Candy rethink the popular female variety show in recent years. Although the burst of women's variety shows is a good thing, I have to admit that Hard Candy Jun is a little tired of "sitting and talking" about women's topics. Sitting there with a good end, suddenly came a well-known women's declaration on the Internet, the first one to do so can be said to be courageous, but the Nth one wanted to suggest that the show change the copy.
"How to balance career and family", "How to understand misogyny", "How to be considered an independent woman", these questions cannot be discussed. Life is concrete, there is no balance, only gains and losses. Women are concrete, diverse, and indefinable.
Specific women still have to be put into specific situations in order to show specific huge energy, such as 18,000 acres of grassland. Stuff the cattle and sheep, why do you need someone to make a promise, we will create a better life ourselves. "Burning Moon" not only breaks the expectations of variety shows, but also breaks the stereotypical definition of women. Cross out the standard answer in the wider world, life is no longer an abstract concept, but is happening.
The breakout of "Burning Moon".
"Burning Moon" is composed of Jing Sing, Wang Rongyu, Chen Ru, Tan Qiushuang, Xie Fei, Zhou Xuan, Wang Meihan, Wang Sihan, Zhang Xinmeng, Liu Xinyu, Wu Yuxiao, Wu Dudu, these 12 "moon" guests form the program. All novices learn from scratch and truly present the process of self-reliance, growth and transformation.
As a comprehensive generation of innovative IP, "Burning Moon" can quickly be noticed by users and the market, and gain a certain influence and volume, which is a breakthrough in itself.
Hard Candy Jun believes that on the one hand, thanks to the original highlights of grassland life, there is no meal replacement on the whole network.
Just watching people get up early every day to feed the cattle and sheep is full of interest. Not to mention the grassland restrictions of milk lambs, giving birth to cows, and riding Mongolia bags! This is a real grassland without a filter, with wind-blown grass and low cattle and sheep, and endless cow dung, endless cashmere, and endless potatoes.
There is no filter in the grassland life, and the reality of the girls is also unique to internal entertainment. Don't see that the horseback riding is very handsome, and forget the pain of Zhang Xinmeng's fall. Even if there is a transient amnesia, Da Zhang, who has returned from recuperation, still wants to continue learning, and it makes people's blood boil! "I've fallen like this, and I can't learn it again, it's not a bit of a loss."
Hard Candy Jun will really be impressed by the tenacity and stubbornness of this group of girls, and probably only in "Burning Moon" can you see such a meal replacement content.
On the other hand, neither the show nor the girl fell into the whirlpool of self-evidence, did not set limits for themselves, but used more dimensional content to carry women's issues.
In particular, the hot search of #Burning Moon Girl directly responding to bad comments on the Internet# has recently resonated with many netizens. The reason is that some people think that the grassland life in "Burning Moon" is pretending, just to decorate the circle of friends and advertise itself. Adopting a lamb is a script, and it is to create a caring character.
Even if you just watch one episode of the show, you will "cry out" for 12 girls. As the girls responded: Why not a hardcover vlog of rough life? We don't share our pain, we only share our joy. Can some fragmented information really be generalized?
Netizens expressed their support for this courage to face bad comments, and don't do anything to consume yourself. "I used to be told that I had to doubt myself, but seeing that you were so brave, I suddenly understood that this is the absolute 'not defined'." "Burning Moon" really allows the audience to experience the secular judgment that women may face when they are in a certain environment, and the more they are misunderstood, labeled and even stigmatized, the best solution is to be brave and firm in their inner choices, and it also shows the powerful energy of women not being defined.
When many netizens stood aside with the 12 girls, "Burning Moon" also completed a breakthrough in value transmission.
"Burning Moon" is based on women, but it is not limited by the framework, but can arouse strong resonance among users on issues such as grassland life, natural forces, and life choices. At first glance, it is the freshness that began in animal husbandry, the transformation of girls at the top, and the multi-dimensional thinking about real life in the later stage.
With real life as the background, do not interfere with the script, and maintain the "original ecology" of the content to the greatest extent. It can be said that the new solution of "Burning Moon" to the all-female group portrait variety show lies in the innovation of the core and form of expression. After a few months of training, 12 girls became qualified herders. They moved forward in the public's concern and doubts, and completed the leap in skills and self-growth with laughter and tears.
Women who are not defined
In the 14th issue, the girls believe that women are very diverse, and they are only a part of it, and they cannot represent everyone. Wang Rongyu said frankly: "More appearances, more characteristics, and more varieties will surprise you." This made Hard Candy Jun think so. How many variety shows under the banner of women's issues eventually became self-sprouting in a small area.
After watching "Burning Moon", you know that the diversity of women is not something that everyone sits in a conference room and chats, but appears all the time in the challenges of ranch life. The biting cold wind in the early morning, the faint smell of feces on the body, and the sobbing in the face of life's parting, every moment of thinking is shocking the audience. Even if it is just a fleeting feeling, it seems precious, moisturizing things silently.
The presentation of this multifaceted appearance is a real lens language without gaze on the external level. "Burning Moon" does not portray women with any stereotypical perspective. The most authentic self is also the most beautiful self, and it does not have to cater to the public aesthetics. Jing singing on horseback is very sassy, and Wu Du, who mutters broken thoughts, is also very cute.
When the wind blew, Wang Sihan was messy in the wind and let the horses eat the grass that was scraped on the ground first, Liu Xinyu shouted that Wang Rongyu smelled the strange smell of naughtiness, and Wu Yuxiao and Tan Qiushuang teamed up to complete the sowing task, all of which are the true beauty of women catalyzed by nature.
The inner level is the psychological state of the girls who express themselves freely, looking for their spiritual home in the difficulties of life. "Burning Moon" presents many gentle and healing moments, which arouse deep emotional resonance among users. Seeing the tears of the cow, he whispered to the animals in "Huanzhu Gege", and reluctantly sent Mu Enna away......
In terms of expression, "The Burning Moon" does not hide the cruel side of nature, but also pursues the poetic expression of life. Despite the passing of life and the frustrations of daily life, it is still a strong desire to look into the distance and look forward to beauty. Those famous sayings and aphorisms that appear with the scenery once appeared in textbooks, and at this moment they truly completed the closed loop.
The opening of the fourth issue uses Hermann · Hesse's metaphor that "the world's waters will reunite, and the Arctic Ocean and the Nile will merge in wet clouds, making this moment sacred." Even roaming, every road will take us home. Understanding this sentence, it seems to be understood that the girls, who were sad and blamed themselves for the stampede of the sheep at first, have also learned to say goodbye to the calves that have not yet breathed the grassland air and say, "Come back to our pasture later." Mountains and rivers meet, life reunites, and everything is the fate of the underworld.
In this real and cruel grassland life that has not been beautified, the girls have experienced a double-line growth from physical skills to ideological consciousness from lack of experience at the beginning to full of skill buffs. The body becomes more empowered, and the mind becomes more tenacious and inclusive.
When the eldest sister Jing sang about shearing sheep, she said that Zhou Xuan raised her hand to shear when she dreamed and slewed, and her hands hurt so much that she grinned when she unbuttoned them, and everyone had blisters on their hands, turned into cocoons, and then blistered, and the unventilated environment and the noon sun made people so tired that they didn't want to talk, and the leg of mutton on the ground became a rare rest time... This huge physical challenge, which was painful at the time, only felt that it was difficult to pass the hurdle in retrospect, and I was only extremely proud of myself and my friends.
It can be seen that women's growth is not achieved overnight, but they maintain their own rhythm. Zhang Xinmeng, the "coarse living holy body", gradually has the water grinding kung fu of wearing ropes and knots. Wu Yuxiao, the "Dark Kitchen God", was also recognized by the sisters. Sheffield confronted online violence head-on and said that it was okay to scold me but not my sheep. The eldest sister Jing sang and found more centripetal force in the group. Pistachio Wang Meihan can always find positive factors in adversity to amuse everyone. Zhou Xuan said frankly that he was more afraid of the unknown in the past, but now he is more trying and brave. Wang Sihan believes that "God will take care of you after all, and may not let you have some things, or there may be a bigger gift for you."
The feelings of the girls often make people feel extremely beautiful, and Hard Candy Jun doesn't want to use the soul of the group to describe the feelings of the "moon", it is more like an emotional connection that is better than blood. Everyone hid in the black Mongolia bag to prepare a surprise for Wang Rongyu, who had a birthday, and it was warm to watch; The "strategy" of everyone pretending to call it a day for her to rest assured and quietly return to the cowshed to work also makes people feel that the girl is born with the beautiful quality inherited from the matrilineal social genes. Observe carefully, help at the right time, and move forward hand in hand.
A new solution to all-female group portrait variety shows
"Girls are so hobby and hard-working", "Urban cattle and horses feed cattle and horses on the grassland, this creativity is amazing", "Women can hold up half the sky, women can hold the entire grassland" Many viewers said that they never thought that women's variety shows could be like "Burning Moon".
For the diversity of women, "Burning Moon" has completed the re-"construction" after "deconstruction". The show first encouraged the diversity of 12 girls, expressing an attitude of "breaking with the stereotyped female image". All the established expectations and presuppositions are not for the show to echo and cater to.
Construction is a dynamic process of girls' self-growth, and with the deepening of ranch life, their understanding of life, nature, and themselves is changing. And this coexistence of diversity is the meaning of women's diversity. In the face of Mu Enna's departure, some people no longer want to project feelings on animals, and some people feel that they must learn to accept the laws of nature. The same event gives birth to different perceptions, acts on different self-perceptions, and is allowed to be respected.
"Burning Moon" focuses more on the communication and reconciliation between women and themselves, allowing the audience to really get the advantage of women not in their external physical fitness (although they are not weaker than men in some strengths), but in the strong empathy with everything and the delicate perception of small events. Women seem to be born with the ability to empathize, and when a cow suffers from a difficult birth because of its young childbearing age, the girls who hide and peek are very nervous, worrying and praying at the same time. They even sensed the frustration of the cows after giving birth and gave them timely comfort and care. The ability to empathize, which has nothing to do with me but still empathizes, is what resonates the most with the audience in front of the screen, even if they are in a grassland environment far away from most people.
In "Burning Moon", vulnerability is allowed, and depression is not criticized. The same thing can be expressed in two or even many different attitudes. Xie Fei fell into a state of self-blame and guilt because of Mu Enna's departure, and everyone knew that she was treated as a mother by Xiao Yang, and they also empathized with this regret. When bidding farewell to the cattle and sheep, the cattle group is full of affection, and the sheep group is cheerful and relaxed, and both parties find that the joys and sorrows of human beings are not the same, even if only because they are in different groups. Because the test papers of life are ever-changing, there is no template and no standard answer. The issue of the Olympic sister's guest made people feel that the spiritual collision and resonance of girls at different stages of life is a pleasure.
The champion sisters see their past selves in the girls, and the girls aim for the sisters and plan for a promising future in their hearts. Liu Xuan said to Jing Sing not to be too demanding of herself, and Ding Ning told Zhou Xuan that she would miss the days of the grassland in the future, and the growth of women is also a kind of passing on the torch.
This kind of innovation in women's self-presentation can be said to provide a very cutting-edge mirror for the creation of similar variety shows. In the past, variety shows always wanted to solve some kind of problem, but through "Burning Moon", we found that the 12 girls' demands for life were very different. The grassland is not only a utopia, but also a catalyst for their growth and dreams.
Before coming to the grassland, some of them were fleeing from workplace harassment, some were slimming down to 100 pounds and fell into a sub-healthy physical state, some were laid off in large factories and were treated unfairly, and some wanted to verify their life philosophy through grassland life. Just like the moon is cloudy and sunny, each girl chooses to herd with different intentions, but here you can finally find a way to untie the chains. The program makes the cowardly brave, the brave firm, and the determined continue to move forward. And it is they who help them break through their confusion and anxiety and complete reconciliation.
We are always looking for meaning in life through continuous experiences, but the other side may not be important, the important thing is to always be searching. From this point of view, "Burning Moon" is a variety show for everyone.