From October 11th to 13th, the first Chaoxu · Plural Art Festival was held in Zhongguancun Youth Chuanghui, a university town in Guangzhou. The art festival is organized by Chaoxu and Guangzhou Academy of Fine Arts, and sets up activities such as the "Guangzhou in Intangible Cultural Heritage" experience area, the Internet celebrity young artist invitational exhibition, and the creative art market.
Chaohui · Plural Art Festival
It is reported that the Chaoxu · Plural Art Festival aims to establish a platform for young artists to co-create, provide a new model for the production, learning and research of culture and art, discover more high-quality young artists, and then expand the new model of Chaoxu.
Feel the new tricks of intangible cultural heritage at zero distance
Guangzhou University Town is home to 12 well-known universities with a total population of about 233,000, mainly young college students.
The art festival set up the "Guangzhou in Intangible Cultural Heritage" experience area and the Chaoxu Creative Art Market in the venue, inviting well-known intangible cultural heritage masters in Guangzhou to demonstrate and introduce traditional intangible cultural heritage skills closely related to life, and also set up a handicraft experience link, so that more young people can feel the charm of intangible cultural heritage.
The Chaoxu Creative Art Market of this art festival is spontaneously set up by students, and the works in the market are designed and produced by the students themselves, not only with trendy and fashionable design works, but also with handicraft designs that inherit and innovate intangible cultural heritage.
The scene of the creative arts market
Huang Jianwei, Director of Economic and Transportation Broadcasting (Youth Broadcasting) of Guangzhou Radio and Television Station and Director of the Quality Promotion Center of Radio and Television Group, said: "Young artists can communicate with the inheritors of traditional skills South Africa such as grass painting, paper-cutting, olive carving, and pressed flowers, and trigger each other's creative inspiration and passion. This coincides with the innovative concept of Chao Hui, through the combination of Chao Play Art and Ling South Africa heritage, to achieve a wonderful fusion of traditional culture and modern elements, and rejuvenate it. ”
Young artists are waiting for the "market".
The Internet celebrity young artists invitational exhibition is the highlight of this art festival, bringing together young artists from Sun Yat-sen University, Guangzhou Academy of Fine Arts and other universities, whose works will bring a new artistic experience.
A total of 77 artworks were exhibited in 12 categories. The work "Tenderness" exhibited in the exhibition has attracted special attention from young people. The author of the work said: "This art festival not only focuses on the survival of artists in the Internet era, but also is committed to exploring the profound transformation of art forms and aesthetic tastes. ”
Exhibition view
In addition to art exhibitions, the event also invited many well-known artists and scholars to jointly hold academic seminars, youth art forums and other activities, providing a platform for in-depth exchanges between artists and audiences, and presenting the theme of "what art will be like in the digital age" to the public through cross-media and cross-professional artworks release and display.
Discuss the new mode of production, education and research in art
According to reports, at the end of 2023, Guangzhou Radio and Television Station and Guangzhou Academy of Fine Arts have begun to plan the Chaoxu Plural Art Festival, and the two sides will cooperate · on their respective resource advantages.
Guangzhou Radio and Television Station provides cutting-edge industry perspectives, rich practice platforms and market feedback mechanisms, while Guangzhou Academy of Fine Arts contributes profound academic heritage, creative talents and scientific research strength to actively explore and innovate a new model of deep integration of production, learning and research in the practice of art.
At the same time, this cooperation model has also injected fresh blood into the media industry, accelerated the cross-border integration of art and technology, culture, business and other fields, and promoted the prosperity and development of the art industry.
Wu Yangbo, director of the Department of Arts Management at the School of Arts and Humanities of Guangzhou Academy of Fine Arts, revealed: "I hope that in the future, TV stations and universities will jointly build training bases, jointly hold art exhibitions, creative workshops and other forms to promote students to transform theoretical knowledge into practical skills, and stimulate the innovative thinking and creative enthusiasm of teachers and students." ”
Text: Reporter Huang Zhouhui, provided by the organizer