"Cultural Tourism +" in the Salt Lake Scenic Area
——Interview with Wu Xudong, general manager of the project
Reporter Wang Jie
During the National Day holiday, the passenger flow of Yuncheng Salt Lake Scenic Area is like a tide, the scale of people and vehicles is unprecedented, and the influx of a large number of foreign tourists makes the scenic spot the focus of attention. Under the guidance of the concept of equal emphasis on protection and development, Yuncheng Salt Lake Scenic Area integrates various elements such as sailboats, hot air balloons, low-altitude planes watching the lake, light shows, iron flowers, theatrical performances, and temporary food blocks with its unique "cultural tourism +" model. At the same time, with the help of fashion and art, modernity and intangible cultural heritage, interaction and entertainment, the core highlight of the "five uniques" of the salt lake (salt water floating, black mud health, salt spray lung clearing, mineral salt physiotherapy, and medical hot springs) also attracts many tourists. It is reported that on October 1st ~ 7th, the reception volume of Yuncheng Salt Lake Scenic Area exceeded more than 100,000 people.
On October 8, the first working day after the holiday, the staff of Yuncheng Salt Lake Scenic Area were busy early in the morning to welcome tourists who traveled off-peak. In the scenic spot, the reporter met Wu Xudong, the general manager of the project. When talking about the phenomenon of "top stream" and "long red" in the scenic spot during the National Day holiday, the general manager talked eloquently.
Continuation of ancient cultures
Wu Xudong said that the seven-day National Day holiday mainly focuses on "cultural tourism +" to carry out related work, focusing on adding activity content.
The core projects of the Salt Lake Scenic Area, such as the "Five Uniques" of the Salt Lake, can only accommodate more than 1,000 visitors indoors, which is significantly insufficient compared to the tens of thousands of tourists. The outdoor area of the Salt Lake Scenic Area is more than 160 acres, which has become a usable space resource. Therefore, the scenic spot planned in advance and introduced activities with both traditional and modern elements such as fashion light shows and intangible cultural heritage iron flowers to attract tourists, so that tourists can walk into the ancient land of Salt Lake and feel its profound cultural heritage.
Salt lakes have a long history, dating back to the Cambrian period, where salt gave birth to China's earliest civilizations. The salt of Yuncheng Salt Lake was naturally generated, which played an extremely important role in the early stage of human civilization, and can be called the salt of civilization and life. Nowadays, when people get close to the salt lake, it is like a cultural journey and exchange.
Wu Xudong said that during this year's "May Day" holiday, because of the salt lake and ancient buildings, Yuncheng ranked second among the "most popular among tourists" niche tourist cities in the country, which is a key factor in the continued popularity of the Salt Lake Scenic Area during the "Eleventh" holiday. In addition, not long ago, the activity of "following Wukong to Shanxi" attracted wide attention, and the ancient building elements of Yuncheng included in it also promoted the continuous rise in the popularity of the Salt Lake Scenic Area. When tourists come to Yuncheng, the ancient salt lake shows its unique charm with its many figurative elements, such as harvest shrimp, polysalt shrimp, anti-billed sandpiper, etc., and the beautiful ecology gives the salt lake a unique cultural IP.
More intimate service
Wu Xudong told reporters that before the National Day, Yuncheng Salt Lake Scenic Area has made a lot of preparations in terms of tourist services, covering security, blue sky rescue, cleaning, toilet layout, as well as providing free parking spaces and providing free fruits in the "Five Uniques" project.
The reporter saw that the newly completed public toilet is equipped with a fully automatic flush toilet, and the walls and floors are smooth and bright, clean and comfortable, even if people can drink coffee comfortably in it, which greatly reflects the service level of the scenic spot and enhances the experience of tourists.
During the National Day holiday, the Salt Lake Scenic Area had a dense but orderly flow of visitors, and handed over a satisfactory answer to the tourists. However, this has also put pressure on the staff of the scenic spot, and how to achieve the sustainable prosperity and development of the scenic spot has become a problem that they continue to think about.
Then do landscape articles
The waters of Yuncheng Salt Lake are vast, and the scenic spot will further tap the potential of the water in the later stage, so that tourists can enjoy the pleasure of being close to the water.
Sailing on the salt lake is a relaxing experience with no noise and the sound of the water can be heard clearly. The sailboat is pollution-free, and you can enjoy the beauty of mountains and clouds while sitting on the boat, and feel the cheerful artistic conception of "thousands of miles without clouds and thousands of miles". Zhongtiao Mountain is the natural barrier of the salt lake, the mountains and rivers depend on each other, the water and the sky are the same color, which greatly enhances the experience of boating on the lake, and you can also see water birds, white salt bubbles and clear lake water on the lake, which is also the main reason for the shortage of sailboats during the National Day holiday. Wu Xudong said that the next step is to continue to excavate landscape articles, so that the salt lake scenic spot will continue to maintain the "top stream" and "long red".
Featuring new and exotic cards
The demand for modern tourism has changed from "eating, living, traveling, shopping, and entertainment" to "business, learning, leisure, and curiosity". As the largest inland salt lake in China, Yuncheng Salt Lake has unique resource advantages. The wind on the lake has a special salt smell, Yuncheng Salt Lake mainly produces salt, sodium sulfate and miscanthus salt, so the taste of the wind by the lake is somewhat similar to the taste of firecrackers during the Spring Festival, and the firecrackers are set off to pray for good luck, so boating or accommodation in Yuncheng Salt Lake is like embarking on a journey of good luck.
Wu Xudong revealed that they initially planned to design ice sculptures or salt sculptures on the edge of the salt lake during the Spring Festival, and if conditions permit, arrange water accommodation, catering and other projects to enhance the visible, touchable and sensible experience of tourists. In terms of light shows, in-depth consideration will be given, either to make a fuss about the national culture, or to launch 3D and 5D holographic light and shadow shows with the help of technology and fashion, so as to bring a more shocking visual experience to tourists.
Build a small town commercial street
Food is an indispensable part of tourism, but the business planning of scenic spots is not limited to food. Yuncheng Salt Lake Scenic Area plans to build a container town commercial street, which will not only bring together local specialties to meet the taste buds of tourists, but also integrate a variety of commercial formats and functions.
In terms of commercial formats, special souvenir shops will be set up to sell souvenirs related to Salt Lake culture, such as salt carving handicrafts, cultural and creative products with Salt Lake elements, etc., so that tourists can take home the memories of Salt Lake. There will also be a folk culture exhibition hall, which will display the folk culture of the Yuncheng area through various forms such as physical objects, pictures, and videos, so that tourists can have an in-depth understanding of the local customs. In addition, some small art studios, such as painting studios and handicraft workshops, will also be introduced, where visitors can experience the fun of creation, adding to the fun and interactivity of the tour.
In terms of function, the commercial street will provide leisure and entertainment areas, and set up some simple amusement facilities for family tourists, especially children. At the same time, a rest area will be created, equipped with seats, parasols and other facilities, so that visitors can rest at any time during the play. For the convenience of tourists, there will also be tourist information services, free Wi-Fi and convenient charging facilities. By creating such a multi-functional container town commercial street, tourists can experience the unique charm of the Salt Lake Scenic Area in an all-round way while enjoying the food, and have a richer and more in-depth tourism experience, so as to further enhance the attractiveness and competitiveness of the scenic spot.
Yuncheng is the hometown of Guan Gong, the birthplace of Guan Gong's loyalty, righteousness, benevolence and bravery, and also the "first city of national treasures and the city of good luck in the world", where the integration of culture and connotation, history and reality gives cultural tourism unlimited potential. Wu Xudong said that any sustainable development and prosperity requires wisdom, virtue and determination, as well as the common expectations and efforts of all local people, and it is believed that Guan Gong's hometown has such potential and quality with 5,000 years of excellent tradition and rich civilization.