After the end of the National Day holiday, the terminal promotional activities of liquor have also come to an end, and the retail prices of many famous liquor products have recently rebounded. According to the 36th issue of "Bay Area Liquor Prices" compiled and released by the reporter of the Nandu Bay Finance Society-Liquor New Consumption Index Research Group, the price of liquor in Guangzhou, Shenzhen and Dongguan fluctuates greatly, among which Guangzhou and Shenzhen are the most obvious. The prices of products including Feitian Moutai, the eighth generation of Wuliangye, and Guojiao 1573 have risen sharply in many supermarket channels, which in turn has increased the overall market average price.
Guangzhou: The overall price of famous liquor has risen, and the price of liquor in OLE and other supermarkets has recently rebounded rapidly
In the Guangzhou market, the prices of famous wines generally showed an upward trend after the National Day, and the average retail price of 13 products in the current wine price statistics increased.
Among them, the average retail price of Feitian Moutai market increased by about 100 yuan compared with the previous period, due to the recent sharp increase in the price of the product in some channels, such as the price in Ole supermarket rose from 3099 yuan to 3699 yuan, an increase of 600 yuan in just one week; The selling price of Pupu Supermarket also increased by 200 yuan compared with the previous period, which increased the overall market average price. Compared with supermarkets, the selling price of dealer channels is mostly around 2,600 yuan.
The average market price of the eighth generation Wuliangye in Guangzhou also rose from about 1,090 yuan in the previous period to about 1,107 yuan in the current period. From the perspective of different channels, the price of the product in Pupu Supermarket has increased from 955 yuan to 979 yuan in this period; The price in OLE supermarket has risen from 1099 yuan to 1299 yuan, and there have been varying degrees of increase in dealer channels.
In fact, the price of liquor in supermarkets such as Guangzhou OLE and Aeon has fluctuated significantly recently. As a representative of high-end supermarkets, in ole, in addition to Feitian Moutai and the eighth-generation Wuliangye, Yanghe Dream Blue M6+ rose from 799 yuan in the previous period to 918 yuan in the current period; Fenjiu Qinghua 20 rose from 458 yuan to 608 yuan; Guojiao 1573 rose from 1068 yuan to 1299 yuan; Junpin Xijiu rose from 998 yuan to 1499 yuan, second only to Feitian Moutai in terms of price increase; Qinghualang rose from 1099 yuan to 1299 yuan; Shuijingfang well platform rose from 599 yuan to 729 yuan; Hongxifeng rose from 1,399 yuan to 1,499 yuan.
In AEON, the retail price of Yanghe Dream Blue M6+ has also risen from 738 yuan in the previous period to 799 yuan in the current period. The price of Qinghualang also rose from 1,149 yuan to 1,299 yuan.
Relatively speaking, the price of liquor in the Jingdong Liquor Market and Hema is generally low, such as the price of the eighth generation of Wuliangye in Guangzhou, the price of the eighth generation of Wuliangye is only 949 yuan, the price of Guojiao 1573 is 980 yuan, and the price of Junpin Xijiu is only 899 yuan; In Freshippo, the price of Feitian Moutai is 2,484 yuan, which is the lowest price of all collection channels; Junpin Xijiu is also only sold for 915 yuan; The prices of Fenjiu blue and white 20, Guotai national standard, crystal sword and other products are also low.
Shenzhen: Alcohol prices were raised before the "Double 11" promotion, and some wine merchants said that the recovery of dynamic sales was slow
At the end of the National Day "Golden Week" and before the e-commerce "Double 11" promotion is about to be fully launched, the retail price of products in Shenzhen's beverage market has also been further pushed up. After statistics, the research team learned that the average retail price of famous liquors, including Feitian Moutai, the eighth generation of Wuliangye, Guojiao 1573, Junpin Xijiu and Qinghualang, was further increased compared with before the National Day holiday.
Taking Feitian Moutai as an example, the average retail price of the product was further pushed up, and it was raised to more than 3,000 yuan/bottle again, and the specific reason is that the average retail price of the product is mainly raised by the channel of China Resources Ole, according to the local terminal quotation of 3,699 yuan/bottle, an increase of 600 yuan compared with the previous period; Another example is the eighth generation of Wuliangye, the average retail price in this period increased by 30 yuan compared with the previous period; Guojiao 1573 has increased by about 60 yuan; In addition, the average retail price of products such as Junpin Xijiu and Qinghualang is also between 20 and 30 yuan.
In terms of some high-end and sub-high-end liquor, the average retail price of Dream Blue M6+ exceeded 800 yuan/bottle, Xifeng wine red Xifeng, its single retail terminal China Resources ole raised its price to 1499 yuan/bottle, the average retail price of Jiannanchun crystal sword approached 500 yuan/bottle, and the average retail price of Guotai national standard liquor also exceeded 400 yuan/bottle in Shenzhen.
According to the research team compared the price performance of the Shenzhen terminal in the previous period, it was found that some of the liquor products have been restored or increased when they are sold at the terminal, which has increased the average retail price as a whole.
However, even if the price of wine and beverage products is discounted, some local retailers and distributors in Shenzhen said that the previous National Day sales situation is "not as good as expected", a cigarette hotel owner in Shenzhen told the research group reporter on the phone, the previous National Day peak season sales are still better than 500 yuan and below products, more than 500 yuan price band products are not in demand; A local distributor in Shenzhen said that under the discount promotion, the sales of 1,000 yuan price band and high-end liquor have increased compared with last year's National Day "Golden Week", but the increase is not as expected, "These discounts of more than 1,000 yuan are very rare before, but under these discounts, consumers are still not too cold, and the frequency of business banquets is reduced, which is also one of the important reasons for the decrease in sales of high-end liquor."
The research team noticed that although the average price of wine has increased in this period, with the approach of the "Double 11" promotion that lasted for almost a month (some platforms have started), the price of wine may appear a new round of price reduction promotion on the e-commerce side, and from the perspective of this year's "618" promotion, the price of many famous wines has reached a new low under the influence of the e-commerce promotion.
Dongguan: The price of more than half of the liquor has not changed compared with the pre-holiday period, and the price of two thousand-yuan famous liquor has risen first
After the Double Festival, what is the price trend of liquor products on the market in Dongguan? In this issue of "Bay Area Liquor Price", 21 liquors from multiple channels were surveyed and found that only a few famous liquors with an average price of more than 1,000 yuan rose by dozens of yuan, and among other liquor products, except for the average price of Xiaomutuxian, which decreased by 6.95 yuan, the rest either rose slightly or remained unchanged compared with before the National Day holiday. Among them, the average price of liquor products has not changed more than half.
Among the liquor products with rising prices, the prices of Guojiao 1573 and Langjiu Qinghualang increased by 59.65 yuan and 81.72 yuan respectively compared with the previous period, ranking among the best.
Specifically, the increase in the average price of Guojiao 1573 is mainly due to the increase of 20 yuan in the Jingdong Wine World Mini Program compared with the previous period. In addition, in China Resources Supermarket, the wine was out of stock in the last statistics, but it was in stock in this period, and the price was 1,399 yuan, exceeding the previous price of 1,099 yuan.
The situation of Qinghualang is different. On the one hand, its selling price in Jingdong Wine World dropped from 1024 yuan in the previous period to 999 yuan, on the other hand, its price in China Resources Supermarket changed from the out-of-stock state in the previous period to 1299 yuan in the current period, and the price in RT-Mart rose from 1099 yuan in the previous period to 1299 yuan. Overall, its average price has been pulled up.
In addition to the above-mentioned famous wines, the average price of the eighth generation Wuliangye increased by 20 yuan in this period, mainly because the selling price on Dingdong grocery shopping increased by 100 yuan; The average price of Fenjiu Qinghua 20 also increased by 19.95 yuan, mainly because the selling price in RT-Mart increased from 498 yuan in the previous period to 598 yuan. The average prices of the rest, such as Junpin Xijiu, Gujing Gongjiu, Gu 20, Jiannanchun Crystal Liquor, etc., remained unchanged compared with the previous period.
The price of some famous wines in e-commerce channels has fallen instead of rising, and the selling price is generally lower than that of offline supermarkets
It can be seen that in addition to the price of liquor in Dongguan area has not fluctuated much recently, the price of liquor in Guangzhou and Shenzhen has generally risen, especially in offline supermarket channels; However, on the online e-commerce platform, the prices of many famous wines in this issue have also declined.
First of all, looking at the Tmall platform, the prices of various famous wines in this period basically remained unchanged compared with the previous period, and the prices of a small number of famous wines increased slightly, such as the price of the eighth generation Wuliangye rose from 1049 yuan in the previous period to 1059 yuan in the current period; The price of Guotai national standard rose from 391 yuan in the previous period to 432 yuan in the current period; The price of Zhenjiu Zhen 30 has risen from 900 yuan in the previous period to 949 yuan in the current period. The price of alcoholic wine reference dropped from 1,029 yuan in the previous period to 926 yuan in the current period.
Compared with the Tmall platform, JD.com has more types of famous wines whose prices have changed. For example, the price of the eighth generation of Wuliangye was reduced from 989 yuan in the previous period to 965 yuan in the current period; The price of Guojiao 1573 was lowered from 1,049 yuan in the previous period to 960 yuan in the current period; The price of Junpin Xijiu was lowered from 939 yuan in the previous period to 919 yuan in the current period; The price of Qinghualang was also symbolically reduced from 1,000 yuan in the previous period to 999 yuan. In addition, the prices of products such as Guotai National Standard, Zhenjiu Zhen 30, and Shuijingfang Jingtai have risen, but the change range does not exceed 50 yuan.
As mentioned above, the e-commerce "Double 11" promotion is coming, and in previous years, the e-commerce platform of this consumption node will basically launch various preferential promotional activities, and the price of liquor has also been significantly reduced. The research group of Nandu Bay Finance Society-New Consumption Index of Alcohol will continue to pay attention.
Producer: Nandu · Bay Finance Society
Curator: Liu Jiangtao, Wang Ying
Co-ordinator: Ma Jianzhong, Chen Yangkai
Executive: Nandu · Bay Finance Agency reporter Wang Jingjuan, Bei Bei, Liu Lanlan, Qiu Kangzheng, Xiao Ziqi