Right now, how hot is it to "go to sea"?
Recently, a set of data released by the Ministry of Commerce and the General Administration of Customs is very convincing: from January to August this year, there were 630,000 foreign trade operators with import and export performance, a year-on-year increase of 8.8%; foreign non-financial direct investment was 94.09 billion US dollars, a year-on-year increase of 12.4%; Exports of goods in August increased by 8.4% year-on-year.
The growth rate of the three dimensions reflects the new trend and momentum of Chinese enterprises "going overseas".
Specific to Lu enterprises, from January to August this year, Zhongtong Bus exported 4,583 units in overseas markets, a year-on-year increase of 73.99%, which strongly supported the good operation of enterprises; In the first half of the year, Nanshan Aluminum's net profit reached 2.189 billion yuan, a year-on-year increase of 66.68%, and overseas revenue contributed a lot......
Walking in the land of Qilu, it is not difficult to find that the majority of Lu enterprises are seizing the new opportunity of "going to sea" and breaking through the second curve.
(a)
Why speed up the pace of "going to sea"?
For the majority of Shandong enterprises, "going to sea" is a blue ocean, which is based on the basic judgment of both ends of supply and demand.
On the one hand, there is a huge demand in the global market.
Despite the sluggish global economic recovery and the decline in global trade growth, the size of the global market is incomparable to that of any country or region.
What's more, some countries and regions are relatively backward in terms of economic development and industrialization, and their development contains huge market demand; The restructuring of the global industrial chain presents the characteristics of near-shoring, localization, and regionalization, which requires higher efficiency and resilience of the supply chain, creating new opportunities for products and production capacity to "go overseas".
On the one hand, Lu Qi has a strong supply capacity.
The majority of Shandong enterprises, backed by China's super-large-scale domestic demand market and the world's most complete and largest industrial system, grow together with China's industry and the Chinese market, have a keen sense of market smell, a large number of advanced technology and super industrial linkage, and some have even been deeply involved in the global market for many years, and have the ability to provide higher quality products and services for users in the global market.
For example, not long ago, Hisense's sales of large-screen TVs above 80 inches reached 37% in the Italy market, surpassing Korea's Samsung and ranking first in the market; Taishan Sports has provided more than 10,000 pieces of sports equipment and various services for the Paris Olympic Games.
The "sea area" for Lu enterprises to "go to sea" is not limited to the markets of developed countries. In September this year, leaders of many African countries visited Shandong and welcomed Shandong enterprises to invest in Africa, because they were able to provide products and services that were not inferior in quality to European and American enterprises and were not so expensive, so that local people could enjoy the convenience and beauty brought by scientific and technological progress at low cost.
In short, in today's global supply and demand, Lu enterprises, which have already accumulated a certain amount of technical strength and brand recognition in the industry, have the advantage and potential to open up new growth space in the sea outside the region.
In fact, the new round of "going to sea" of Lu enterprises is one thing to get orders, and more importantly, it is to build a new moat.
Sailun Tire has set up a factory in Mexico, tempering the ability of the industrial chain to "go to sea"; Hisense set up a factory in Egypt in order to further develop the African and Middle East markets with localized R&D, manufacturing and marketing; Beihai Shipbuilding signed orders from Singapore and Belgium to consolidate its technical advantages and brand influence in the field of large bulk carriers.
Practice has proved that whoever can take the lead in reconstructing the supply chain system and opening up new markets will be the first to have the ability to break through the situation and take the lead in global competition.
(b)
In the blue ocean, there are big fish, and there will be new wind and waves.
Uncertain geopolitics and rapidly changing markets will bring new risks to "going overseas". Therefore, "going to sea" is also a new knowledge.
For example, at present, when setting up factories overseas, we should not only consider how low the labor cost is, but also look at whether the local infrastructure is perfect, and predict the changes in the trade rules of the destination country; To open up new markets, we must not only find out the personalized needs of users, but also pay attention to localized operations, and also investigate the local political environment.
Of course, the ability to grasp the new opportunity to "go to sea" is not achieved overnight, but has been honed in the global market for a long time. But there is no doubt that only by being in the "field" of overseas markets can we gradually improve our ability to "go overseas" and improve our resilience under the new stress test.
Haier's acquisition of Carrier's commercial refrigeration business strengthened its B-end commercial refrigeration solution capabilities and overall synergy capabilities in the European market. Gaotse semiconductor equipment was exported to Europe for the first time, and what was obtained was a deeper understanding of the overseas semiconductor equipment market.
Therefore, enterprises must set sail to "go to sea" to seize new opportunities, and must practice their "going to sea" skills in the "field" and learn to swim in swimming.
To seize the new opportunity of "going to sea", Lu enterprises should also be based on the actual situation, tailor-made, and walk out of their own new path of "going to sea".
Shandong is a major agricultural province with comprehensive development of agriculture, forestry, animal husbandry and sideline fisheries, and is also a major industrial province with a complete range of industries and a strong industrial foundation. Specifically, each enterprise has different resource endowments and provides different products and services. For the majority of Shandong enterprises, the key to "going to sea" is to find the target sea area and "go to sea" in a way that adapts to them.
For example, in Linyi, some local enterprises are exploring the export of small commodities through cross-border e-commerce; In the Boxing kitchenware industry belt and Weihai fishing gear industry belt, some enterprises are "going to sea" with the help of third-party forces; This year, Haojiang Intelligent set up factories overseas to try to "go overseas" with production capacity.
It can be said that there are many ways for enterprises to "go to sea" today, and each Lu enterprise can find the most suitable way for itself.
(c)
To seize the new opportunity of "going to sea", the role of the government should not be underestimated.
In September this year, when the delegation of Shandong Province visited Serbia, it inaugurated the country's first Central and Eastern Europe assembly center for the China-Europe Express, which attracted widespread attention. The establishment of this assembly center has effectively enhanced the service capacity of overseas channels and made it faster for enterprises to "go to sea".
In recent years, the government can always be seen behind the "going to sea" of Lu enterprises. From the introduction of "44" policies and measures to promote the leap development of cross-border e-commerce, to the construction of inland ports to move the "sea outlet" to the door of Shandong enterprises, from polishing the brand of "good products Shandong Shandong Lu Trade Global", to organizing Shandong enterprises to participate in overseas negotiations, a series of actions taken by Shandong from the institutional level to the specific measures have effectively boosted the "going to sea" of Shandong enterprises.
In fact, the "software and hardware" built by the government for "going overseas" has also created favorable conditions for enterprises to rebuild their competitive advantages.
For example, the construction of overseas warehouses has effectively reduced the cost of "going to sea" and expanded the territory of "going to sea"; The government took the lead in organizing a group to "go overseas" to grab orders, so that overseas customers have more trust in the company.
Therefore, all localities should take measures according to local conditions and implement policies according to enterprises, and come up with specific and feasible plans and measures to serve enterprises more efficiently to "go to sea". In this way, Lu enterprises will definitely show greater achievements in the "Age of Discovery".
(Popular News reporter Liu Shuai planning Ren Yubo)