Disclaimer: The content of this article is written by quoting network materials combined with personal opinions, and the reference information source has been marked at the end of the article, please be aware.
A few days ago, Huawei launched a large-screen folding mobile phone, which exploded in the technology circle, the world's largest folding screen mobile phone, known as putting the computer in the pocket, and as the leader of the domestic mobile phone Huawei enterprise, will also create brilliance again.
However, Huawei is not the first manufacturer to produce folding mobile phones, Royole Technology Co., Ltd. once launched the world's first folding screen mobile phone, but this once popular company, now the market value has evaporated 40 billion yuan and entered bankruptcy proceedings.
However, the founder of Royole Technology did not seem to have received much influence, and watched the football abroad with beautiful women in September. So let's take a look at the rise and fall of Royole Technology.
The establishment of Royole Technology
Royole Technology, as one of the leading flexible display technology research and development enterprises in China, its technical strength should not be underestimated. Long before Huawei launched the folding machine, Royole Technology had successfully launched the world's first folding screen mobile phone.
This fully demonstrates its forward-looking technical vision and innovative R&D strength, which has an important role in promoting not only Royole itself, but also the domestic electronic technology industry and the world.
This is inseparable from the company's continuous accumulation of technical heritage, deep R&D investment and stable market prospects. Through continuous R&D and innovation, Royole has achieved remarkable results in the field of flexible display technology, which not only promotes the upgrading of its own products, but also sets a new benchmark for the industry.
Everything about Royole Technology is inseparable from its founder, Liu Zihong, who is a highly educated, genius entrepreneur with a technological innovation ability comparable to that of a scientist.
Therefore, when Liu Zihong decided to start his own business in 2012, everyone had high hopes for him, and the industry was also waiting to see what kind of turmoil this technology talent would set off in the mobile phone industry.
After graduating from Tsinghua University, Liu Zihong worked as an executive at IBM, probably because of his sensitivity to technology, he decided to quit his original job in 2012 and started his own business in the field of flexible display that he was interested in.
At that time, the flexible display and fully flexible sensor business for mobile phones and electronic devices in China was still in the research and development stage, and there was no substantive product yet, but Royole Technology Company, co-founded by Liu Zihong and his friends, quickly made breakthrough results.
The 0.01mm flexible display produced by Royole Technology has set a world record and attracted huge attention in the industry, and even the media has reported on this achievement of Royole Technology. These achievements have made Royole Technology quickly popular, and many people in the industry are full of confidence in Royole Technology.
Due to the rapid rise of science and technology to attract the attention of financial investors, around 2012 this is an important period for the domestic communication industry from 2G to 4G transformation, with the rapid occupation of large-screen smart phones in the market, Royole Technology has also attracted a large number of investors, Royole Technology ushered in a period of rapid development.
The brilliance of Royole Technology
In 2020, Royole reached the pinnacle of its development history. This year, after several rounds of financing, the company has strong financial strength, and its performance has been rising, and it has won the first place in the "Top 100 Science and Technology Enterprises in China".
This is undoubtedly the best affirmation of Royole's years of hard work and continuous innovation. Royole Technology has achieved a rapid breakthrough in scientific and technological innovation in a short period of time, which has brought new directions and opportunities to the mobile phone technology market, and made many investors who see Royole Technology full of confidence in its future.
As the founder of Royole Technology, Mr. Liu Zihong is undoubtedly the hero behind this brilliance. His vision, conviction and leadership have made Royole stand out in the fierce market competition.
With extraordinary wisdom and perseverance, he led the team to continuously break through technical barriers and achieve a major breakthrough in flexible electronic technology. It is these achievements that have enabled Mr. Liu Zihong to be on the Hurun Rich List, which also fully reflects the society's recognition and respect for him in the field of scientific and technological innovation.
Royole's success is not accidental, but the result of teamwork and perseverance. With the rapid development of science and technology, Royole Technology has always stood at the forefront of the industry, and has made important contributions to the development of flexible electronics technology with its leading technology, innovative products and excellent team.
Its brilliant achievements have not only brought great commercial value to itself, but also made substantial contributions to the society and the progress of mankind.
At this time, Royole Technology is still full of hope for future development, and the company's employees are looking forward to Royole Technology under the leadership of Mr. Liu Zihong, to continue to maintain innovation momentum and create more possibilities.
The outside world also believes that Royole Technology can create more brilliance with its strong technical strength. But behind the superficial prosperity, there are major problems that Royole has exposed and are difficult to solve.
Royole's dilemma
Although from the perspective of the company's financing, the scientific and technological situation is very good, but Royole Technology's flexible screen has encountered difficulties in production and sales, and Royole Technology has vigorously invested in the construction of the world's first fully flexible production line after breaking through the production of fully flexible screens.
However, although it has the ability to produce flexible screens, its production volume is not optimistic. The actual number of flexible types produced by the company for several consecutive years is only less than 1/10 of the plan, and the capacity utilization rate is very low.
In 2021, Royole Technology's fully flexible screen production line has been evaluated and assessed by a number of professional institutions, and the results show that the product quality is far lower than expected.
Product quality is the foundation of all products, and without quality assurance, it cannot be recognized by the market.
Therefore, at this time, the recognition of Royole Technology in the domestic and international markets is not strong, and Royole Technology has failed to open the mobile phone market, because although the technology has advanced flexible screen technology, its products have not been widely recognized by the market.
Coupled with the fierce competition in the mobile phone industry, Royole Technology has been unable to make ends meet, and at this time, the senior management of Rongyu Technology has not yet realized the shortcomings of production, and locked the light in the C-end product market, in a vain attempt to make substantial progress in other fields of mobile phones, but the results are not satisfactory.
In recent years, the domestic folding screen mobile phone market has developed rapidly, and many mobile phone manufacturers have tried to compete in this field. However, despite the continuous advancement of technology, folding screen phones are still a niche track in the smartphone market.
Like Royole, many manufacturers are facing difficulties in promotion and sales, and it is difficult to break down market barriers, so that folding screen mobile phones are still not accepted by the mainstream public. The emergence of this phenomenon is mainly due to the fact that consumers still have a wait-and-see attitude towards folding screen mobile phones.
Although folding screen technology offers a more diverse user experience, the practical issues that come with it, such as high price, reliability, and durability, also make people hesitate.
In order for folding screen phones to be accepted by more consumers, manufacturers need not only to continuously promote technological innovation, but also to enhance consumer awareness and confidence through market education, user guidance and value delivery. Royole is just an explorer on the road to folding screens.
The collapse of Royole Technology
At the time of the company's great success, Royole Technology also announced at the beginning of 2020 that it was preparing to go public, as a Sino-foreign joint venture Royole Technology originally planned to be listed in United States, but when the industry was looking forward to it, an accident occurred.
In the middle of 2020, the main body of Royole Technology market changed, and Royole Technology finally decided to list in China, although the company submitted the relevant application to the Shanghai Stock Exchange in accordance with the listing procedures, but when reviewing the company's financial situation, it was found that the company's operation was not optimistic, and sure enough, Royole Technology failed to pass the review.
And in 2021, Royole Technology voluntarily withdrew its listing application, and the reason for the withdrawal seems to be that the Securities Association of China conducted a spot check on it, although Royole explained that it decided to suspend the listing.
However, at this juncture, the withdrawal of the application is bound to cause widespread speculation. In addition to the financial situation, the outside world has questioned the quality and sales of Royole's products.
In the face of continuous doubts from the outside world, Royole has promised to actively solve the problems it faces. However, the reality is far more grim than expected. Sales continued to decline, a large number of products backlogged, and the rupture of the capital chain made the company's operation difficult.
Although Royole has tried to turn things around, it has not been able to avoid disputes such as unpaid wages, equity freezes, and enforcement. These difficulties not only tarnish the company's reputation, but also make life difficult for employees.
One day in 2023, the scene downstairs of Royole Technology pushed the company's predicament to the forefront, and the news of employees collectively asking for wages has aroused widespread concern in the society.
After a series of struggles and efforts, Royole Technology finally took the initiative to file for bankruptcy in 2024 under the condition of insolvency, and behind the evaporation of 40 billion yuan in the market value of Royole Technology, there are countless hard-working workers who cannot get their wages.
But what is embarrassing is that even after Royole Technology has experienced many turmoil and bankruptcy, it seems that it has not had much impact on the founder Liu Zihong, and some netizens saw that the founder was still in the mood to watch the game with a beautiful woman at a football game in United States in September, even if Liu Zihong has been restricted from high consumption in China, it seems that he is still very dashing abroad.
epilogue
The rapid upgrading of the mobile phone industry will inevitably cause its huge market competition, and even if the level of technology is as strong as Royole Technology, it is difficult to survive in the modern market. The domestic mobile phone market still has a long way to go in the competition and development of the folding screen market.
Resources:
"The first folding screen mobile phone manufacturer has fallen! 40 billion evaporated, founders and beauties watch football games abroad Author: Poison Sir Finance 2024-9-14 22:58
(Disclaimer) The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible! If there is any suspicious part of the incident, delete or change it immediately after contacting!