Geely Star is coming: can small pure electric rookies stir up the market?
Recently, Geely Automobile launched a new pure electric small sedan - Geely Xingyuan. This model has attracted a lot of attention as soon as it was launched, some people say that it is a heavy blow to Geely's impact on the small pure electric market, and some people feel that it is difficult to shake the position of BYD and Wuling. In the end, can Geely Star stand out in the fierce market competition? Let's talk about it.
On October 9, Geely Star was officially launched. As soon as this car was unveiled, it attracted the attention of many people. Its exterior design is quite interesting, and the front face looks a bit like a smile, giving people a sense of affinity. The body lines are also very smooth, and the overall look is both stylish and lively.
Geely has made a lot of money this time! Wishing Star offers 7 paint colors, ranging from Starry Blue to Aurora Green. With so many options, it is sure to meet the individual needs of young people. But I think the most eye-catching thing is the "Wishing Star Powder", which makes people feel happy when they look at it.
When it comes to price, Geely has also played a beautiful marketing hand. They made a "limited-time first price", starting at 69,800 yuan, but they had to complete the large lock order before November 30. This price point is indeed very competitive, and it is very attractive for young people who have just graduated.
However, it's not enough to have good looks, strength is the key. In terms of range, Wishstar offers two versions, which are 310 km and 410 km. This battery life is decent in the same class of models, and it should be enough for daily commuting. But if you want to drive long distances, it may still be a bit stretched.
The charging speed is quite surprising. It is said that 30%-80% of the charging time only takes 22.8 to 24 minutes, so you can charge your batteries during your lunch break and continue to work in the afternoon without delay.
Full configuration: the interior of the car with a sense of science and technology
Walking into the carriage of Xingyuan, I was attracted by the 14.6-inch central control screen at first sight. Isn't it a bit of a fuss to put such a big screen in such a small car? But if you think about it, don't young people like big screens now? It's convenient to watch navigation, listen to music, and watch videos.
Geely is also equipped with the Flyme Auto in-vehicle system on the Wishing Star. I heard that the operation of this system is very smooth, and the interface is also very good-looking. But I think the most interesting thing is the AI exterior audio function. Imagine your car being able to greet passers-by, wouldn't it be cool?
When it comes to driving assistance, Star Wish has not fallen behind. ACC adaptive cruise control, LKA lane keeping assist, AEB automatic emergency braking, these advanced features can be found in cars in this price range, and they are really eye-catching. However, whether these functions are good or not will not be known until the owners actually experience them.
The emergence of Geely Xingyuan has undoubtedly brought some new variables to the small pure electric vehicle market. However, this market is not so easy to mix.
BYD's Seagull and Dolphin, as well as Wuling's Binguo, these models have gained a firm foothold in the market. Based on the August sales figures, these cars are doing quite well. In particular, the BYD Seagull has achieved a good result of monthly sales of more than 10,000 yuan not long after it was listed.
In the face of these strong opponents, can Geely Star Hope break out of the encirclement? I'm afraid this question is not so easy to answer. After all, consumers not only choose a car based on price and configuration, but also consider brand influence, after-sales service and other factors.
Although Geely is not a novice in the field of new energy, there is still a big gap compared with BYD. However, as the so-called "late strike", maybe Geely can use the new car of Xingyuan to fight a bloody way in the small pure electric market?
With the rapid development of the new energy vehicle market, small pure electric vehicles seem to have ushered in their own spring. According to statistics, in the first three quarters of 2023, the sales of new energy vehicles in mainland China have exceeded 5 million, a year-on-year increase of 37.5%. Among them, small pure electric vehicles occupy a considerable proportion.
Why are small BEVs popular? I think there are several main reasons: the price is affordable and attractive to young people; Small size, convenient parking, especially suitable for urban life; It's enough for daily commuting, so you don't have to worry about mileage anxiety.
However, small BEVs also face some challenges. For example, the cruising range is limited, and it is not convenient to travel long distances; The charging infrastructure is not yet perfect, especially in some second- and third-tier cities; There is also the issue of safety, after all, the car is small, and there may be safety hazards in some extreme cases.
Back five years ago, the market for small electric vehicles was dominated by low-speed electric vehicles, with uneven quality and safety concerns. Now look at products like Geely Xingyuan, whether it is design, performance or safety, there has been a qualitative leap. This progress has to be said to be gratifying.
As an ordinary consumer, I still have a good impression of Geely Xingyuan. Its design is pleasing, the configuration is good, and the price is very competitive. However, I think there is a question mark over whether it will succeed or not.
After all, the market competition is too fierce, and old powerhouses such as BYD and Wuling are not easy to mess with. If Geely wants to gain a firm foothold in this market, it needs to make greater efforts in terms of brand image and user experience.
However, in any case, the emergence of products like Geely Xingyuan is definitely a good thing for consumers. The more fierce the competition, the more good cars we can choose from, and the more affordable the price will be. So, I'm still looking forward to seeing more new cars like Wish Star continue to emerge.
What I want to say is that whether you are optimistic or bearish about Geely Xingyuan, its emergence has undoubtedly injected new vitality into the small pure electric vehicle market. Let's wait and see what the future holds!
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