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Lamborghini CTO: There is no market for pure electric supercars, and all cars are unsuccessful

A few days ago, Lamborghini Chief Technology Officer Rouven Mohr said in an interview that Lamborghini is not yet ripe to launch a pure electric supercar; And then revealed: "Now is not the right time, at least for the supercar, there are already quite a few electric cars on the market, but they have not achieved the expected success." ”

Lamborghini CTO: There is no market for pure electric supercars, and all cars are unsuccessful
Lamborghini CTO: There is no market for pure electric supercars, and all cars are unsuccessful
Lamborghini CTO: There is no market for pure electric supercars, and all cars are unsuccessful

Rouven Mohr, Chief Technology Officer of Lamborghini, said: "I am very satisfied with the current product line, because the hybrid layout allows us to stay ahead of the curve in the next decade. But I also believe that it is only a matter of time before Lamborghini will eventually transition to pure electrification, and that there will always be a shift in the mindset of consumers. At the same time, it also indicates that Lamborghini is also focusing on plug-in hybrid models at this stage.

Lamborghini CTO: There is no market for pure electric supercars, and all cars are unsuccessful
Lamborghini CTO: There is no market for pure electric supercars, and all cars are unsuccessful

According to the previous official Lamborghini information, its first electric car will continue to retain the "internal combustion engine", and is equipped with two electric motors to supplement the drive, which is planned to debut in 2027 and will go on sale in 2028, equipped with a new LDVI chassis control system, optimizing the transmission of engine torque to the rear wheels independently, thereby improving traction. The all-electric version of the Urus EV is scheduled to be officially launched in 2029. It is expected to be sold as the brand's first truly "pure electric model".

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