This year's "Eleventh" Golden Week coincides with the 75th anniversary of the founding of the People's Republic of China, and the District Commission of Commerce actively organized various commercial enterprises in the district to launch a series of innovative and rich festival marketing activities, and the regional consumer market presented a lively scene.
During the National Day, the passenger flow and sales of the commercial market in Hongkou District increased steadily. According to relevant statistics, during the holiday period (September 30 to October 6), key commercial entities received a total of more than 1.6 million passengers, an increase of 9% over the same period last year. According to the sampling statistics of 22 sample enterprises in the district, the sales of the 7-day holiday (September 30 to October 6) increased by 5.57% year-on-year, and increased by 20.35% compared with the same period in 2019.
01
The great linkage brings cross-border cooperation
During the National Day holiday, the Hongkou branch of the first Shanghai International Light and Shadow Festival took "Shanghai Light Station" as the theme of the event, and presented a visual feast for citizens and tourists in the three major business districts of North Bund, North Sichuan Road and Ruihong Tiandi.
Among the major commercial entities, the business, tourism, culture and sports exhibitions are linked, bringing forth the new, and many brands have cross-border cooperation, and the new experience is memorable. For example, Ruihong Tiandi introduced the performing arts festival "Fascinating Show II", bringing consumers a seven-day music and dance party that pays tribute to Beyond, Kpop, TaylorSwift, Flamenco and so on. Today's Chao 8 Lane, together with Shanghai Chaoshan Friendship Association and HO8 Chaoshan Food Culture Center, held the fifth "Chaoshan Food and Culture Festival" of Chaojiji, attracting many foodie friends to gather in Hongkou.
CapitaLand Hongkou Commercial Centre held the "Asian Scenery Exhibition", and StarGourmet F&B space was unveiled, with nearly 40 F&B brands, more than 60% of which were the first stores in the region, bringing a new food experience to the surrounding residents and friends. Shanghai Magnolia Plaza held the "Free North Bund, Happy WAVE" party to create a diversified scene of sports, music and trendy socialization, continuously carry out trendy sports experience activities, link local youth communities, and lead the national sports boom. Raffles City North Bund showcased Genesis' unique product design and experience philosophy of the international luxury car brand, bringing a unique car culture atmosphere. The Guoke Center held the "North Bund Landscape Life Festival" national style immersive market, and the Lianyungang Tourism Promotion Conference brought the "Black Myth Wukong" to the North Bund, with a full sense of on-site game experience.
02
Consumption vouchers boost popularity
On September 28, Shanghai issued four types of service vouchers for "catering, accommodation, movies, and sports", and the first round of grabbing was "seconds". The most obvious is that the food and beverage voucher campaign has boosted the popularity of merchants. During the festival, the consumption vouchers of key commercial entities in Hongkou drove consumption significantly, and the sales of the catering industry increased by 28% year-on-year.
The trade-in activities of household appliances continued to increase, and major businesses have made practical moves, and the sales of household appliances have increased significantly. For example, Shanghai Suning Tesco's "Eleventh Happy Purchase", 5 subsidies and 6% discount for major appliances, UnionPay Cloud Quick Pass offline store transactions paid over 5,000 yuan and 50 yuan back phone bill red envelopes and other activities further stimulated consumer demand and strongly stimulated store-related sales, and Suning Tesco's sales increased by 30% year-on-year during the holiday. Robam Appliances has launched six major rights and interests activities, such as "Boss Plus Subsidy 2000 Exclusive Coupons", "Buy Four Get Five" Designated Ultra-thin Smoke Machine Four-piece Set to Send Gas Water Heater, and "Enjoy Kitchen Reform Service Up to 2000 Yuan", which also made more customers pay attention to Robam products.
03
E-commerce limited-time discounts are not small
During the National Day, major e-commerce enterprises in our district gave full play to the leading role of online consumer services and continuously promoted products to "go out of the circle".
For example, the leading e-commerce company Dewu launched the theme activity of "Collecting Gold Coins to Get Good Gifts", releasing exclusive limited tasks, and many exchange benefits to give back to new and old users, causing customers to squat and place orders during the holiday. Shanghai Jahwa launched the "Kyushu Celebration, Family Ceremony Accompaniment" activity, and its brand combination products such as Liushen, Yuze, Herborist, Mejiajing, and Shuangmei launched limited-time preferential benefits, which were popular among Guochao brand lovers. Focusing on the guide to the outing of migrant workers, Taobo launched a variety of practical products with a 3.5% discount and Yueyue Books' exclusive customization of the 2025 "Flowers Bloom" special edition calendar, all of which aroused consumer enthusiasm among their respective fan bases.
At the same time, during the festival, the farmers' markets in the area made sufficient preparations in advance and increased the supply reserves, especially the vegetable farms effectively played the role of "affordable vegetable counters" to ensure that the supply of main and sideline foods is sufficient, the categories are rich, and the prices are stable.
Reporter: Yin Jianhua
Photo: District Commission of Commerce
Source: Shanghai Hongkou