On October 6, on the occasion of the 75th anniversary of the birth of the motherland, the "·2024 Tiange Flooring National New Product Season" was grandly released online. The 11 trendy new products released this time are a new masterpiece launched by Tiange's international design team, which has spent more than two years in-depth research on social media such as Xiaohongshu to explore user needs, and combined with Pantone popular colors. The theme of the press conference "not ·" means the perfect combination of "sky, man and wood", from the selection of natural high-end materials of pure solid wood, combined with wood technology, and ultimately points to the high attention to the user's livability. Rich in in-depth concept interpretation, exquisite product promotional videos, and wonderful and interesting live broadcast explanations, this press conference, whether it is the number of online viewers or the popularity of likes and interactions, has once again set a new industry record.
According to Jin Tao, the general manager of the marketing department of Tiange, Tiange always believes that the design and innovation of solid wood flooring does not necessarily need to be completely subverted, but more often it should be constantly upward, to explore a higher dimension of self-pursuit, to approach and meet the needs of more essential users. Therefore, the reason why the conference is called the "national" new season is also of great significance: on the one hand, the 11 products released this time involve a wide range of styles, which can meet the increasingly distinct personalized needs of users, and its up to 72% of herringbone products also point out the future fashion trend of high-end solid wood flooring; On the other hand, these 11 new products, whether from the selection of materials or process design, truly cover the aesthetics and consumption habits of users of almost all ages, so that high-end solid wood flooring can truly be enjoyed by the whole people. It is foreseeable that this new product will not only become a hot product of Tiange in 2025, but also lead the trend of the industry.
Day | Make nature more natural
Tiange firmly believes that nature is the top product manager, and the beauty it creates is the ultimate beauty, so natural materials are born to be top-notch materials. It is understood that in this new product, Tiange designers use the two representative materials of the East and the West - teak and black walnut to interpret the beauty of this material with the most simple technology, and at the same time use modern technology to further highlight the beauty of their functions, so that the final birth of the three new products of Lanshi, Xiangwan and Hanhua, its natural beauty is natural and moving.
Wood | Make solid wood more solid
The user's expectation of solid wood flooring is inseparable from the value of "down-to-earth". Therefore, Tiange is working hard to enhance this sense of value in terms of material selection and process upgrading. The four new products of Zhiyun, Xiawei, Qingxiao and Ningguang are made of oak with versatile color and durable texture and eggplant wood, which has been popular for 20 years, with the family design pioneered by Tiange, as well as the process of metallic texture painting, which will be polished thousands of times, and the reality condensed by time has become condensed and condensed, so that the simple and unpretentious solid wood can be updated again. This makes the author feel more realistically that Tiange always insists on standing in the perspective of users and sending really good-looking and practical products to thousands of households.
People| Make it more livable
Home is important because of life, and the essence of home is the user's pursuit of ideal life. Behind the 10,000 surface needs of users for home furnishings, there is a common desire - health, beauty, freedom, and individuality. After reading the user's voice and understanding the user's attitude, Tiange designers integrated the healthy "material", the classic "shape", the fashionable "color" and the unique "art" into one, and created four new products: Qingqian, Xiaoshu, Shanhai and Yanlan, so that the mature blooms with vitality and the young release youth, so that people can live comfortably and livably.
Through this press conference, it can be seen that in the flooring industry, which is already lacking in innovation, Tiange has always been focusing on the solid wood flooring category in terms of technological upgrading, industrial design and other aspects of continuous output of innovative achievements, in order to meet the user's pursuit of higher quality of life. The grand release of the 11 products is believed to also cause heated discussions among consumers and follow-up by the industry. In the future, we all look forward to Tiange continuing to lead the new trend of popular development in the flooring industry with the attitude of leading the way.
Friends who are interested in the products released by Tiange this time can also go to the offline stores to have an in-depth understanding and feel the unique charm of the new products up close.
Source: Provided by the company