In order to deeply interpret the development status of the surface decoration paper industry and judge the future trend, Zhiyan Consulting has carefully compiled and launched the "2024-2030 China Surface Decoration Paper Industry Market Panorama Assessment and Development Trend Research Report" (hereinafter referred to as the "Report"). This report is not only a comprehensive and detailed combing of China's surface decoration paper market, but also the crystallization of Zhiyan Consulting's continuous tracking, on-site visits, in-depth research and accurate analysis over the years. It aims to help industry elites and investors grasp the pulse of the market more accurately, gain insight into industry trends, and provide strong support for future decision-making.
The report mainly studies the development of China's surface decorative paper industry, and the market segments include plain paper and base paper for printing, involving surface decorative paper production, demand geographical distribution, demand, price, market size, import and export, major manufacturers and other data.
The report starts from the domestic and foreign economic environment, domestic policies, development trends, etc., comprehensively analyzes the development status of the surface decorative paper industry, and provides corresponding suggestions and decision-making support for industry manufacturers to grasp the industrial dynamics and future innovation trends.
Surface decoration paper is a kind of paper used to decorate and protect the surface of various materials, and is often used on the surface of decorative materials such as furniture, flooring, and wall panels. It is usually printed or dyed paper with certain decorative patterns and colors that give different visual effects and touches to the substrate. Surface decorative paper is a kind of industrial special paper processed by special technology with high-quality wood pulp and titanium dioxide as the main raw materials, mainly including plain paper and base paper for printing. According to statistics, the market size of China's surface decorative paper industry in 2023 will be about 8.18 billion yuan, and the market production and demand will be 1.411 million tons and 992,000 tons respectively.
The upstream market participants in the surface decoration paper industry chain are raw material suppliers, mainly including wood pulp, dye pigments, chemical additives (such as resins, wear-resistant materials, brighteners, etc.). In the downstream of the industrial chain, surface decorative paper is applied to the architectural decoration and furniture manufacturing industry, including tables, cabinets, wardrobes and other boards, composite flooring, wall panels, ceilings and other decorative materials. The real estate industry is closely related to the demand of the surface decoration paper market, although affected by real estate regulation, but with the change of lifestyle, the evolution of family structure (such as the single economy, the liberalization of the two-child policy) and the growth of the trend of working from home, the furniture and home improvement market still maintains a strong demand.
Most of the decorative base paper manufacturers in mainland China are generally small in scale, and most of the products are low-grade decorative base paper and the products are homogeneous, low added value and unstable quality, so a simple price competition pattern has been formed in the low-end market; The high-grade decorative base paper is produced by only a few large-scale manufacturers in China, and the competition in the high-end market is mainly reflected in the color fastness, coverage, printability and batch stability of the product.
Domestic surface decoration paper industry enterprises are concentrated in Shandong, Zhejiang, Jiangsu and other regions. After fierce market competition and rapid upgrading of the industry in recent years, a small number of decorative base paper production enterprises with a certain scale represented by Qifeng New Materials, Huawang Technology, and Xia Wang Paper have gradually been formed, and the industrial concentration has gradually increased.
The research team of Zhiyan Consulting conducts in-depth analysis on the scale, industrial structure, key enterprises, and industrial development trends of China's surface decoration paper industry, and puts forward suggestions for the problems existing in the development of the surface decoration paper industry, so as to provide reference for local governments, industrial chain related enterprises, and investment institutions.
Data Description:
1: The core data of this report has been updated to December 2023 (the relevant financial indicators of non-listed companies in the report are affected by corporate credit approval, and there may be a certain lag), and the forecast period of the report is 2024-2030.
2: In addition to the first-hand research information and data, authoritative data sources such as the National Bureau of Statistics, China Customs, industry associations, and public reports of listed companies (prospectuses, transfer prospectuses, annual reports, inquiry reports, etc.) also constitute the data sources of this report. The first-hand data comes from the first-hand information data obtained by the research team from interviews with key enterprises in the industry, and the main interview subjects include corporate executives, industry experts, technical leaders, downstream customers, distributors, agents, distributors and upstream raw material suppliers. Secondary sources mainly include relevant industry news, company annual reports, non-profit organizations, industry associations, government agencies and third-party databases from around the world.
3: The core data of the report is based on the strict data collection, screening, processing, analysis system and independent calculation model of the Zhiyan team to ensure the accuracy and reliability of statistical data.
4: The data used in this report are all from compliance channels, and the analysis logic is based on the professional understanding of the Zhiyan team, which clearly and accurately reflects the research views of analysts.
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