With the successful conclusion of the 2024 China Open Tennis Championships (China Open), as the platinum sponsor and designated quality home decoration brand of this tournament, Jinyu Temple of Heaven has not only left a profound imprint on and outside the venue, but also written a strong stroke in the history of brand development. The significance of this cooperation is far more than the mutual benefit and win-win situation at the commercial level, but also the cultural resonance and social responsibility it represents. Through the cooperation with China Net, BBMG Temple of Heaven has successfully integrated the passion of sports competition with high-quality home lifestyle, which perfectly demonstrates the new height of cooperation between brands in the home furnishing industry and high-end sports events.
Resonance and win-win: the way to success with China Net
The cooperation between BBMG Temple of Heaven and China Network is based on the common values and goals of both parties. The China Open Tennis Championships is a top-level tournament with international and high standards, and the concept of "winners" launched by the Temple of Heaven is deeply consistent with the spirit of pursuing excellence and never giving up in the China Tennis Championship. Through this cooperation, BBMG Temple of Heaven focuses on integrating the spirit of sportsmanship into the brand culture, and contributes to the development of China's tennis industry in the process of continuously improving the brand image.
"We chose to work with China Net because we saw the resonance of sportsmanship with our brand philosophy." Zhang Yi, general manager of Tiantan Decoration Company, said in an interview, "This is not only a business cooperation, but also a spread of our brand spirit. The goal of our partnership is to enhance brand awareness and influence through sponsorship of China.com, while conveying a healthy and positive attitude to consumers. ”
Winner's style: a symphony of ideas and experiences
Focusing on the theme of "winners", the Temple of Heaven aims to continue to cheer for those who fight in the field, the industry and the life, which is a profound interpretation of the brand spirit. In the view of the Temple of Heaven, the real "winners" are not only the winners inside and outside the arena, but the embodiment of a positive attitude towards life and a healthy life concept. It stands for perseverance and hard work, encouraging everyone to pursue excellence in their own field of life and become a "winner" in their own life.
"The winning spirit is at the heart of our brand, and we want to make it feel through our products and services." General Manager Zhang Yi further explained, "Whether it is on the field or in life, we should pursue excellence and become winners in our own field. ”
In this China Open Tournament, the Temple of Heaven has set up a "winner's living room" in the exhibition hall with ingenuity. This is a unique space in the China Tennis Tournament Park, which integrates the four characteristics of visitors, culture, entertainment and consumption, and has become a bright spot in this China Tennis Tournament. The living room is not only a complete reception function space of "home", but also a display window for the brand concept of the Temple of Heaven. It showcases the national intangible cultural heritage of Long Shuncheng Jingzuo hardwood furniture making skills, and conveys the charm of traditional Chinese culture to the world. At the same time, there is also a somatosensory tennis game in the living room, allowing visitors to experience the passion and fun of tennis.
Future outlook: continue to write a new chapter in the strategy
In the future, the Temple of Heaven will continue to uphold the spirit of "winner", continue to innovate, and provide consumers with better products and services. The company will increase R&D investment, launch intelligent and environmentally friendly home products, and use Internet of Things technology to create a smart home ecosystem. Online and offline, it will also strengthen channel integration, optimize the shopping experience, and expand the physical store network. At the same time, the Temple of Heaven will continue to empower the brand of the Temple of Heaven through the influence of large-scale sports events, and help the Temple of Heaven continue to become a winner in the industry.
The cooperation between Jinyu Temple of Heaven and China Grid is not only a cross-border marriage between sports and home furnishing, but also a deep integration of brand concept and social responsibility. In this cooperation, the Temple of Heaven not only shows its extraordinary charm as an industry leader, but also highlights the profound heritage behind its 68-year-old state-owned enterprise quality. Through the cooperation with China Net, the Temple of Heaven not only enhances its own brand value, but also contributes to the development of China's sports industry.
In the future, the Temple of Heaven will not forget its original intention, forge ahead, embrace the world with an open attitude, move towards the future with firm steps, create a better life for hundreds of millions of families, inject new vitality into China's home furnishing industry, and open a bright tomorrow. Let us look forward to the Temple of Heaven in the new journey and continue to write new glories!