Dragon and Tiger Leap to fight again for the National Day file: Can Jackie Chan continue the glory of Hong Kong films after the box office counterattack of "Panda Project"?
In the National Day file in 2023, it is undoubtedly a gorgeous movie feast, all major movies have released strength showdowns, and the battle for the box office is intensifying, the popular king "Volunteers: The Battle for Survival" seems to be "invincible", blowing a box office whirlwind, a film that is not eye-catching at first glance, has made many audiences look forward to the past, that is, "Panda Project", Jackie Chan, the popular action superstar who has swept the world, has once again injected new blood into Hong Kong films
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This film is a dark horse, at first glance it seems that no one cares, but it coincidentally counterattacks and soars, making a lot of money, just the box office data can be written into a small novel, evoking how many old fans about Hong Kong films, this article will dig deep into the counterattack of this film from multiple perspectives, not only to witness the charm of Jackie Chan, but also to explore how Hong Kong films can be revitalized in the midst of change
The road to the counterattack of "Panda Project".
This counterattack process can be described as "unexpected joy", when the theater adjusted the film scheduling strategy in time according to the audience's feedback, and gave more shows to "Panda Project", the growth of the box office was like a rocket, and the cumulative amount exceeded 15.8 billion after five days of release, compared with the same file "The Road to Fire" and "749 Bureau", it is simply a beautiful counterattack
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Jackie Chan's charm - the return of action comedy
Jackie Chan is synonymous with action comedy, in "Panda Project", he carried forward this style, the audience can not only enjoy the exciting action scenes in the theater, but also experience the humorous and funny elements, which makes people can't help laughing
Especially the National Day file is a good time for family fun, everyone wants to watch a movie easily and happily, Jackie Chan used his playful fighting style and moderate comedy, so that many family audiences enjoyed a long-lost relaxed time in the theater, such a powerful viewing experience not only left a deep impression on the audience, but also made the film's reputation gradually rise, forming a virtuous circle
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Advantages of the family carnival theme
National Day file, a rare holiday, ingeniously, most families will choose family movies, and "Panda Project" captures this point, the model of co-production is becoming more and more popular nowadays, and with the support of family carnival themes, "Panda Project" has an unparalleled competitive advantage
In the face of a film with both laughter and tears, many audiences are willing to put down their busy work and seek relief in the theater, this film accurately grasps the audience's demand for easy entertainment, it is simply "this wave of operation 666", such as the delicate plot design, the plot close to people's lives are the rhythm that people can't stop watching
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From the tiring work to the hectic state of escaping family chores, various groups of people find a resonance of mutual understanding in the theater, and this resonance is precisely brought about by Jackie Chan's powerful interpretation, which makes people can't help but devote themselves to his infernal affairs and humorous style
The road to box office and market feedback
No matter how vigorous the box office war, it is always necessary to prove its value through market feedback, "Panda Project" is one of the successes, but it is not an isolated case, films such as "The Road to Fire" and "749 Bureau" in the National Day file are also trying their best to compete, at this time, it would be too superficial to see the box office as the final result
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Relatively speaking, the level of the box office is not only a reflection of the number of audiences, but also the choice of the quality of the film, thanks to the active publicity strategies of major theaters, so that the audience has a strong interest in this film, after the National Day holiday, many viewers said: "At least I can watch it happily," compared to the dissatisfaction of other film audiences, "Panda Project" left people with a relaxed and pleasant viewing experience
For the overall market, the quality of word-of-mouth is also very important, and in this regard, the high score of "Panda Project" in turn boosted the box office, injecting more potential into the counterattack process, and some people even said: "No matter how bad the movie is, the king will never give up!" ”
The dilemma and opportunities of Hong Kong films
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Looking back at the Hong Kong film market in the past, it is really beautiful, but now the situation is very different, the box office fiasco in recent years, such as "Customs Front" and "Legend" in the summer file, has made the confidence of Hong Kong films decline steadily, and the atmosphere of the golden age of Hong Kong films has gradually been suppressed
In today's highly competitive market, co-productions can not only receive financial support, but also share the resources and efforts of the three regions, which gives the new generation of directors and actors the opportunity to express themselves
But in this process, it is inevitable that there is a cultural gap and a collision of creative concepts, and Hong Kong films still need to find a new development path from it, "Panda Project" is a positive example, which makes people see that Hong Kong films may not be suppressed, but can still occupy a place in the market
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Jackie Chan's contribution and future
As an action superstar, Jackie Chan is not only a representative of Hong Kong cinema, but also a link of cross-cultural exchange, introducing Chinese culture to the world in his unique way, which is undoubtedly another contribution to cinema
Jackie Chan is also continuing to provide opportunities for the new generation of filmmakers in promoting the development of Hong Kong films, and his "Panda Project" this time is not only Jackie Chan's personal success, but also provides confidence and hope for the revival of Hong Kong films
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Although the road ahead is difficult, as long as we continue to innovate in terms of theme, quality and market, Hong Kong films will definitely be able to create more brilliance, in the final analysis, even if the market is changing rapidly, truly excellent films will eventually find their own way out
Looking back on the box office war of this National Day file, "Panda Project" is not only a film, it also represents the inheritance and innovation of the spirit of Hong Kong films, if you see Jackie Chan's free figure and humorous lines in the theater, I believe you will gain not only a joy, but also an expectation for the future of Hong Kong films, which is also a way for Jackie Chan to pay tribute to tradition
At the end, looking back at "Panda Project" again, as Jackie Chan interpreted: even on the cusp of the storm, he can swim against the current and find his own era, this scene is deeply imprinted in the hearts of every fan