Holidays, because of the abundance of travel; National Day, increase the pride of travelers.
The golden autumn season meets the golden holiday, the patriotic atmosphere is superimposed on the enthusiasm for travel, this "eleventh", people are full of blessings to the motherland, love for life to go to the mountains and seas.
From the tears under the national flag to the rising tide of the country; From listening to the wind and enjoying the scenery, to lingering in the cultural and museum venues...... A picture of National Day cultural tourism with intertwined feelings and humanities reflects market trends and reflects the vitality of China.
The family and the country celebrate together, and the trip is full of pride
The morning light is faint, and the sun will rise. People waiting in Tiananmen Square are waiting with bated breath for the solemn moment of excitement.
In the early morning of October 1, 123,000 people gathered in Tiananmen Square to witness the historical moment of the five-star red flag raising on the 75th anniversary of the founding of the People's Republic of China.
Many of them had come from all over the country and had been waiting here the night before.
"I hope to leave an unforgettable patriotic education for my children, and watching the flag-raising ceremony is the most important itinerary of our trip to Beijing." Zhang Ningli, a tourist from Zhejiang Province waving the national flag with his children, said.
In the early morning of October 1, a grand flag-raising ceremony was held in Tiananmen Square in Beijing to celebrate the 75th anniversary of the founding of the People's Republic of China. Photo by Xinhua News Agency reporter Chen Zhonghao
Raise the same flag and wish the motherland well. Chengdu Tianfu Square, Urumqi People's Square, Shanghai First National Congress of the Communist Party of China Memorial Hall...... The flag-raising ceremonies held in various places in the north and south of the river have ignited the patriotic feelings of countless people and attracted citizens and tourists to come in droves.
The colors of the national flag are the most striking bright colors of this holiday.
Nanjing Yangtze River Bridge, the whole bridge landscape lighting has been fully opened for trial operation, and the red light on the bridgehead is shining; In Lushan, Jiangxi, a huge national flag was unfolded on the Shimenjian suspension bridge in the Lushan Valley, and the green water and green mountains were lined with the color of the red flag; In Datong, Shanxi, the first snow of this year has come, and people have recorded the beautiful scenery of the snow reflecting the red flag...... A touch of "Chinese red" will decorate the streets and alleys, so that the atmosphere of the National Day is deeply rooted in the hearts of the people.
In the square of Xibaipo Memorial Hall in Hebei Province, the theme activity of "I Grow Together with the Motherland" made many tourists stop. When the holiday season comes, people from all over the country rush to this revolutionary holy place, and red tourism sets off a boom.
Drink water and think about the source. Yan Yajing, a tourist, said with emotion: "When I came to Xibaipo, it was like seeing the hard work of the older generation of revolutionaries, as a new youth in the new era, we should continue to inherit and carry forward the revolutionary spirit, and take the road of our generation to catch the test." ”
Checking in red landmarks, watching red exhibitions, and listening to the stories of martyrs have become a trend for people to celebrate the birthday of New China. Ctrip data shows that during this year's National Day holiday, the average daily order volume of domestic red tourism increased by 40% year-on-year.
On October 2, tourists visited the former site of the Red Army Huining Division in Huining County, Baiyin City, Gansu Province. Xinhua News Agency (photo by Wang Kexian)
People's high patriotism is also reflected in their love for Chinese culture.
"This is the skirt of the Tang Dynasty, that is the skirt of the Song Dynasty, that is the skirt of the Ming Dynasty......" As night fell, a Hanfu performance in Tianjin's ancient culture street attracted bursts of admiration from tourists. In contrast, many of the tourists also come in Hanfu and with their hair in a bun.
The ancient streets and towns are also trendy. More and more young people are willing to go deep into tourist attractions full of traditional culture to see intangible cultural heritage, listen to opera, and taste tea. Two days before the holiday, the number of visitors to Tianjin Ancient Culture Street reached 300,000, and the sales revenue exceeded 25 million yuan.
In the view of Song Xiangqing, vice president of the China Business Economics Association, creating new consumption scenarios such as national style and national tide and integrating traditional cultural elements into the consumer market is not only conducive to accelerating the cultivation of new forms of consumption, enriching new consumer products, and accelerating the recovery of the consumer market, but also conducive to the spread of Chinese culture.
To enjoy the country, to pursue culture, to reunite and relax...... This National Day holiday, people's enthusiasm for travel continues to be released. The Ministry of Transport predicts that the cross-regional flow of people will reach 1.94 billion during the holidays, with an average of 277 million people per day, an average daily increase of 0.7% over the same period last year.
On October 1, passengers got off the train at Nanjing Railway Station. Xinhua News Agency (photo by Su Yang)
Dai Bin, president of the China Tourism Academy, predicts that the number of people traveling during the 2024 National Day holiday will hit a record high, based on the people's willingness to travel, the travel booking index and the travel readiness of various places.
Humanities blend, travel immersion culture
Not long ago, "Beijing's Central Axis, a masterpiece of China's ideal capital city order" was inscribed on the World Heritage List. During this National Day holiday, the Forbidden City, the National Museum, the Temple of Heaven, the Bell and Drum Tower and other heritage sites along the route have been in high demand. According to Tongcheng Travel data, the booking popularity of tourism products related to Beijing's central axis increased by 69% year-on-year.
"I bought it, it's really beautiful!" Early in the morning of October 1, the audience Xiao Yuan said excitedly while holding two freshly bought Phoenix Crown refrigerator magnets from the National Museum.
This refrigerator magnet, recently launched by the National Museum of China, is one of the cultural and creative products on the central axis that many tourists compete to collect.
Send a creative postcard at the Beijing Central Axis themed post office, enjoy a delicious afternoon tea in the Temple of Heaven Park, and buy a copy of the Forbidden City Calendar as a gift for family and friends...... A 7.8-kilometre-long central axis inspires and enriches visitors' choices.
On October 1, tourists take photos in front of the Hall of Prayer in Beijing's Temple of Heaven Park. Xinhua News Agency (photo by Chen Xiaogen)
When people travel around China, they feel more and more nourished by the cultural context: the number of traditional cultural scenic spots has increased from 2,230 in 2013 to nearly 4,000 in 2022, and about 80% of A-level tourist attractions have integrated various intangible cultural heritage items at all levels.
Wear the Purple River, humanities gather. In the intangible cultural heritage exhibition area of Changdehe Street, Hunan, intangible cultural heritage products such as Changde wood carving, Taoyuan embroidery, and hemp painting have become a unique scenery in the eyes of tourists.
On October 2, there was a crowd of people in front of the Mandarin Duck Horse Building on Changdehe Street, Hunan. Photo by Xinhua News Agency reporter Cheng Ji'an
"These old objects retain the basic historical and cultural information of Taoyuan embroidery, and our inheritance has a foundation, and many tourists can also feel the soul and roots of traditional art." Luo Minghua, the provincial intangible cultural heritage inheritor of Taoyuan embroidery, picked up an old embroidery and told the story behind it.
In recent years, the Taoyuan embroidery industry has grown day by day, and the "fingertip skills" that have been passed down for thousands of years are gradually being transformed into a "fingertip economy" that benefits more people.
There is a path for cultural inheritance, and there are benefits for tourism development. During the National Day period, various localities carried out a wide range of intangible cultural heritage inheritance and practice activities, and held nearly 1,000 intangible cultural heritage themed activities through intangible cultural heritage boutique exhibitions, intangible cultural heritage exchange exhibitions, intangible cultural heritage folk customs experiences, etc., which not only invigorated relevant consumption, but also promoted local residents' entrepreneurship and employment.
On October 4, at the Chenghuang Temple in Jinhua Mansion, Zhejiang Province, children watched craftsmen make paper flowers. Xinhua News Agency (photo by Shi Kuanbing)
Exceeded 1.5 billion yuan! On the evening of October 4, the box office (including screenings and pre-sales) of new films in the 2024 National Day file ushered in another node.
Among this year's National Day films, 4 are jointly produced by Changying Group. With the popularity of the movie, the Changying Museum in Changchun, Jilin Province has also ushered in the peak of visitor flow.
Located in the courtyard of Changchun Film Studio, the Changying Museum is a film-themed industrial site. During the National Day holiday, the "Changying NPC" immersive tour, the red stage play "Long Song Shadow Soul", the "Movie Car Party" and the Changying Props Car Show are favored by tourists.
"On October 2, the number of visitors exceeded 10,000, a record high since the establishment of the museum." Ye Zilong, director of the Changying Former Site Museum, said that the integration of culture and tourism has stimulated the vitality of the film industry heritage and provided a feasible path for industrial transformation and upgrading.
With cultural and plastic tourism and tourism to highlight culture, we will tap the cultural competitiveness in tourism, so that more and more landscapes and humanities will change from "appreciable" to "tourable", and more and more citizens and tourists will go from "seeing the scenery" to "entering the scenery".
"Tourism carries a new mission of cultural inheritance and civilization creation." Dai Bin believes that the prominent tourism phenomenon during the National Day fully shows that the masses yearn for the study of the book business and the travel of the country and the world, and the industry needs to further focus on allowing people to appreciate the beauty of culture and cultivate the beauty of the soul in appreciating the beauty of nature.
Rejuvenate and upgrade, tourism lights up life
A group of cranes soar in the air, like clouds and mist, and the posture is changeable, and it is a grand sight. On the eve of the National Day, the ancient painting "Rui Crane Picture" was displayed in the Liaoning Provincial Museum's "Mountains and Rivers - Liaojin Historical and Cultural Theme Cultural Relics Exhibition", attracting many foreign audiences to make a special trip to Shenyang to see the style of national treasures.
On October 1, tourists view the exhibition at the Liaoning Provincial Museum. Photo by Xinhua News Agency reporter Li Gang
Ms. Li, a tourist from Shanghai, made the exhibition an important part of her family trip. "Visiting museums is a great way for children to plant the seeds of culture in their hearts from an early age." She said.
Delve into history for an exhibition, travel to a city for a concert, plan a trip for a TV series...... Nowadays, tourists not only crave beautiful scenery during their trips, but also want to meet personalized and in-depth needs.
Zhao Wenzhi, president of the Guangdong Travel Agency Industry Association and chairman of Guangzhou Guangzhi International Travel Service Co., Ltd., believes that the changes in the needs of tourists have continuously given rise to new scenes, new formats and new models of cultural tourism consumption, and the tourism market is providing tourists with more diversified ways to play and richer supply.
Among them, traditional scenic spots are bursting with new vitality due to new technologies, showing new charm due to new concepts, and achieving a win-win situation of coordinated development of culture and economy in the integration of culture and tourism.
Small bridges and flowing water, pink walls and tiles, and lanterns are hung high, and the Humble Administrator's Garden of Suzhou presents a quiet and elegant scenery in the south of the Yangtze River at night. Different from the hustle and bustle of the day, following the guidance of the guide, visitors can taste the tactful Kunqu opera during the stroll, and immerse themselves in the poetic life of the literati in the south of the Yangtze River.
On October 4, tourists watched the Kunqu opera "Peony Pavilion" at the Suzhou Art Museum in Jiangsu Province. Xinhua News Agency (photo by Hang Xingwei)
The creative "Humble Politics and Elegance" night garden project has become a rare quiet experience for tourists during the hot holiday. The Humble Administrator's Garden also cooperated with the Suzhou Museum to launch the "Humble Administrator's Question· Night Subo Plus Edition", and carried out the "Autumn Sound" garden activity to present the cultural heritage of Suzhou in multiple dimensions.
Xue Zhijian, director of the Management Office of Suzhou Humble Administrator's Garden, introduced that the project uses scientific and technological means to "live" history and innovate the protection and utilization mode of Suzhou garden, a world cultural heritage, which not only reflects the aesthetics of classical gardening, but also creates a new visual experience and aesthetic feeling. After the launch of the project, it was sought after by tourists, with a total of more than 100,000 domestic and foreign tourists, and tickets for the National Day holiday were sold out early.
Some people swim towards the "new", and some people go to the "idle". Nowadays, the domestic rural tourism and peripheral tourism products with the theme of natural landscapes, folk intangible cultural heritage, and food experience are becoming more and more abundant, and have become the leisure and relaxation choice favored by many tourists, especially young tourists.
On October 3, children caught fish in a rice field in Chi'an Town, Yiwu City, Zhejiang Province. Xinhua News Agency (photo by Gong Xianming)
In Guangzhou Zengcheng Yunshui Zen Heart Humanities Town, many tourists experience the local intangible cultural heritage olive carving production process during the holiday. Li Qingqing, general manager of Guangzhou Yunshuijian Cultural Tourism Industry Development Co., Ltd., said that by creating new scenes such as the Craft Beer Museum and the Olive Cultural Center, the town hopes to achieve ecological integration and better meet the needs of tourists in the Greater Bay Area for leisure tourism.
During the National Day, a wave of young people who pursued a "sense of relaxation" rushed to the county seat and suburbs. Ctrip data shows that in the first three days of the holiday, nearly half of the "Ben County" tourists are concentrated in the "post-90s" and "post-00s", and most of these young people come from Beijing, Shanghai, Chengdu, Guangzhou and other cities.
On October 4, people were relaxing at a camping base in Jingshan Town, Yuhang District, Hangzhou City, Zhejiang Province. Xinhua News Agency (photo by Jin Peng)
Miao Muyang, director of the Industrial Development Department of the Ministry of Culture and Tourism, said that the current cultural and tourism market is surging and consumption vitality continues to be released, and the cultural and tourism industry has become an important livelihood industry and happiness industry, playing an increasingly important role in promoting economic transformation and upgrading, guiding the expansion of consumption, and meeting the needs of the people for a better life.
Look at the great rivers and mountains, taste the heavy civilization, and enjoy a colorful life.
A fulfilling holiday is full of charm and the harvest season is full of energy.
Text reporters: Xu Zhuang, Yang Zhanfei, Deng Ruixuan, Wang Fan
Poster design: Li Mengfan
Co-ordinator: Leng Yanyan, Ma Jing, Cao Jiangtao, Wang Wenyuan
Source: Xinhua News Agency
Process editor: U071