"New Wave of Intangible Cultural Heritage" to open the "Yellow River Collection" and "Tipsy World"

Walking in the intangible cultural heritage market, "intangible cultural heritage fairies" and "historical figures" dressed in traditional costumes will take you on a tour of the beauty of intangible cultural heritage of "Tasting Yantai". More than 100 intangible cultural heritage items such as Yantai paper-cutting and Jiaodong flower dumplings light up the "fairyland coast". "Doctor Le" holds the swing and dances smartly, the gongs and drums are sonorous and powerful, the sense of rhythm is full, the color fan is like a dragon, and the Haiyang Yangge is twisted to the foot of Yantai Mountain, dancing and living a happy life.

"Intangible Cultural Heritage New Tide" surging "Haiyun Yantai". On September 30, the 2024 Yantai Autumn "Yellow River Grand Gathering" and Intangible Cultural Heritage Life Week kicked off at Binhai Square in Zhifu District. As one of the series of activities of the 2024 Yantai Red Wine Coast Art Exhibition, this event will integrate the elements of the "Yellow River Grand Collection" into modern cultural activities, highlighting the "national tide" fashion style and immersive experience, so that the excellent traditional culture can be better integrated into modern life.

The Yellow River Grand Collection is the "Great Collection of Good Products" and "New Year's Goods" of the people of Shandong, and the "Great Collection of Intangible Cultural Heritage" and "Great Collection of Customs" of 16 cities. Yantai has a long history, with a long history of immortal culture, red culture, port opening culture and marine culture, and is one of the few cities in the country with two national historical and cultural cities announced by the State Council. With the theme of "Intangible Cultural Heritage New Trend, Haiyun Yantai", this year's Cultural Week focuses on the five themes of "City, Art, Tea, Exhibition, and Tour", and sets up multi-format integration modes such as intangible cultural heritage market, intangible cultural heritage performances, XR virtual scene experience, costume parade, stamp check-in, and immersive intangible cultural heritage research experience.

The "thriving" artwork - Jiaodong flower gluttony, nourishes the spirit of Yantai people. "From the registration of the trademark of 'Jiaodong Little Daughter-in-law', I have opened the road of intangible cultural heritage. In Yantai, flowers and cakes run through almost all the important moments of our lives, and I also hope that everyone can fall in love with this old craft and make it vibrant in the new era. Yantai intangible cultural heritage communication ambassador Yu Zhina said. Yantai Intangible Cultural Heritage Communication Ambassador Quan Fujian innovated on the basis of traditional Fushan noodles, combined them with traditional culture, and launched "Noodle Road" in the form of "noodle art" performance. He said, "How to turn Fushan noodles, which have lasted for hundreds of years, into a food brand that is the hometown of Chinese Lu cuisine? My secret is to be honest and innovative. ”

Intangible cultural heritage is not only a breathtaking craft, but also a living utensils that can be touched, felt and used by the public. The majority of young students should be honest and innovative in the inheritance of intangible cultural heritage, tell the stories of intangible cultural heritage in the new era, create more down-to-earth literary and creative works, and integrate them into the daily life of the public more extensively. "There are stamps on the fans, such as 'Lonely Whale', 'Yantai Lighthouse', and the building of our school." Lv Xinyi, a student of the Art and Design Department of Shandong Vocational College of Commerce, and her partners brought two lacquer fan works, and everyone can participate in the production and experience the charm of intangible cultural heritage. "We also want to bring the on-site experience of the paint fan to the intangible cultural heritage design competition."

The construction of Yantai intangible cultural heritage XR virtual scene is not only a practice of technological innovation, but also an innovation in the way of disseminating intangible cultural heritage. Relying on the Yantai intangible cultural heritage XR virtual scene, an intangible cultural heritage micro-classroom was also opened. "Haiyang green tea has a long history, with a planting area of more than 20,000 mu, and has become an important starting point for Haiyang's rural revitalization. With the care and support of governments at all levels, we continue to study production skills, promote the sales of tea, let Haiyang green tea fragrance float in Yantai, and carry forward Yantai tea culture. In the intangible cultural heritage micro-classroom, Zhang Zhigang, the representative inheritor of the provincial intangible cultural heritage project Haiyang green tea making skills, said.

If it is said that the "new tide of intangible cultural heritage" of the Yellow River Daji lights up the beauty of "Haiyun Yantai", then the "good products and good things" of the Yellow River Daji tell the quality of "quality and heavy Yantai". On October 1st, Yantai Red Wine Coast Art Exhibition and Performance Series activities kicked off in Binhai Square, Zhifu District, walking in the market, Yantai wine, Tsingtao beer, Yantai seafood stew, Yantai mackerel dumplings, Mongolia skewers, Dalian squid, Changsha stinky tofu ...... Wine and food open up the "drunken world"; Fish lanterns, Peking Opera characters, giant dragons...... The theme parade ignited the audience and met a wonderful "fantasy journey"; Animation image sculpture, national style painting, body painting, handmade bead string, intangible cultural heritage and ...... Romance and trend interpret the ultimate "fireworks in the world".

Relevant data show that on the first day of the show, the cumulative flow of people in Binhai Plaza was 120,000+. With the advancement of this year's art exhibition and performance series of activities, it is believed that Yantai's cultural tourism industry will also be further developed under the linkage of multiple art forms, so that more people can see the natural scenery and cultural landscape of Yantai, understand the urban heritage of Yantai, and enter the wine culture of Yantai. It is believed that the series of art exhibitions and performances held at the same time as the National Day Golden Week can enhance the popularity and reputation of Yantai, and contribute to Yantai's cultural strength in building a city IP with international influence and building a demonstration city of green, low-carbon and high-quality development.

Here, we saw the Yantai wine, food and wine that "makes the world slightly drunk". Yantai is the birthplace of China's modern wine industry, with the title of Asia's only "International Grape · Wine City", which not only has a strong industrial base, an open and inclusive environment, but also a profound cultural heritage. From the seaside city that is famous in ancient and modern times, to the aroma of wine that "makes the world slightly drunk", and then to the youthful and upward energy that actively embraces the trend culture, the urban impression of Yantai is becoming more and more diverse and three-dimensional.

Here, we feel the surging cultural inheritance and family and country feelings in the blood. In recent years, Yantai has solidly promoted Yantai's hand-made, Yellow River Daji and intangible cultural heritage protection projects, continuously endowed excellent traditional culture with new connotations of the times, explored and formed a development model with Yantai characteristics and full of market vitality, made traditional crafts "live", made "old crafts" become the "golden business card" of the times, and made positive contributions to promoting traditional culture, marine culture and folk culture, and promoting the high-quality development of cultural undertakings and cultural industries.

Open up the "Yellow River Collection" and "Tipsy World" with "New Tide of Intangible Cultural Heritage", do a good job of "global expression" and tell "Chinese stories" with "New Wave of Intangible Cultural Heritage", so that the world can fall in love with beautiful China and cultural China.

Indeed, in the tide of globalization, intangible cultural heritage has become a bridge between the past and the future, tradition and modernity, which not only helps us to build a sense of identity and pride in our cultural roots, but also promotes mutual understanding and respect between people of different countries. In 2017, Russia student Rantati came to China and started her journey of intangible cultural heritage: paper-cutting, face molding, hand-made incense, lacquer fan, tea art, she was also fascinated by Chinese kung fu, studied Tai Chi fan for three years, and now she is studying in China for graduate school, continuing to tell the "intangible cultural heritage story" of the new era with Chinese friends.

(Author: Wu Yong)