Text | King Peach Talisman Game Commentary
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After the hustle and bustle, the dust settled, and the once smash hit live broadcast giant Three Sheep Company finally ushered in a heavy penalty from the regulatory authorities: a fine of 689491 million yuan, and ordered it to suspend its operation and rectify within a time limit
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The cause of this turmoil can be traced back to a few months ago, when the three sheep company was in the limelight, and its live broadcast room attracted countless consumers with its very infectious style and heart-warming discounts, creating a remarkable sales miracle
The first to cause controversy was a product called "Hong Kong Meicheng moon cake", some consumers reported that there was a large gap between the actual quality of the moon cake and the promotion in the live broadcast room, suspected of false publicity, and then, some consumers questioned the meat quality of the "Australian grain-fed beef roll", believing that it was not the real "grain-fed beef".
The picture comes from the Internet
In the face of consumers' doubts, the three sheep company initially chose to remain silent, this evasive attitude intensified the contradiction, but also attracted the attention of the regulatory authorities, the relevant departments quickly intervened in the investigation, the products involved in sampling testing, and the three sheep company business behavior to carry out a comprehensive inspection
With the deepening of the investigation, more details gradually surfaced, after investigation, the three sheep company in the process of selling "Hong Kong Meicheng moon cakes" and "Australian grain-fed beef rolls", there is indeed exaggerated publicity, misleading consumers, and another high-profile "Year of the Rabbit Zodiac Moutai", due to the delivery of the place in the city, in accordance with the principle of territorial jurisdiction, the relevant clues have been handed over to the relevant local departments for processing, and its final results still need to wait for further investigation
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In the end, according to relevant laws and regulations, the regulatory authorities imposed the following penalties on the three sheep companies: confiscated illegal gains, imposed a total fine of 689491 million yuan, and ordered it to suspend operations and rectify within a time limit
As soon as the news came out, netizens immediately exploded, and all kinds of comments poured in like a tide, some netizens recognized the punishment results, thinking that this was a due punishment for violations, which was very happy, but some netizens believed that the amount of the fine was just a drop in the bucket compared to the huge profits of the three sheep company, which was not enough to play a deterrent role
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Some netizens pointed out that this incident has exposed the loopholes in the supervision of the live streaming industry, and some businesses have ignored laws, regulations and business ethics in pursuit of profits, carried out false propaganda and sold fake and shoddy products, which seriously damaged the legitimate rights and interests of consumers
Some netizens focus on the protection of consumers' rights and interests, they believe that it is not enough to punish merchants, but more importantly, it is necessary to protect the legitimate rights and interests of consumers and establish a perfect after-sales service mechanism, so that consumers can consume with confidence and have no worries
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Indeed, the Three Sheep Company incident is not just a simple commercial dispute, it is more like a mirror, reflecting some problems in the development of the live streaming industry, how to regulate the development of the industry, how to protect the rights and interests of consumers, and how to build a good e-commerce ecology, these problems are worth pondering
After experiencing this incident, I believe they will also carry out deep reflection, adjust their development strategy, focus more on product quality and service improvement, reshape the brand image, and win back the trust of consumers
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We also look forward to the regulatory authorities taking this opportunity to further improve relevant laws and regulations, strengthen supervision, guide the healthy and orderly development of the live streaming industry, and create a safe and secure consumption environment for consumers
The final chapter of the Three Sheep Company incident may have been written, but the discussion about the live streaming industry continues, and we will wait and see where this industry will go in the future, and you are welcome to leave your views in the comment area and discuss together
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