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When "washing, cutting and blowing" becomes "washing and blowing": exploring the "scissor economics" behind sky-high haircuts
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"I just cut my hair, why did it cost 1,000 yuan?!"
Recently, from a 16-year-old boy in Hangzhou who was asked for 4,000 yuan by a barber shop, to a man in Shenzhen who permed his hair from 398 yuan to 2,477 yuan, the "sky-high haircut" incident has frequently appeared on the hot search, causing heated discussions on the whole network
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This makes one wonder: what makes a pair of scissors cut out such an expensive "art"? Behind the "sky-high haircut", is it the pressure of cost or the greed of merchants?
The fog of "packages": the price trap of every step
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Walking into a delicately decorated barber shop, the dazzling array of "packages" and "promotions" is dazzling, and when you actually sit in the barber chair, you will find that this "price game" has just begun
"Sir, your hair is dry and needs to be cared for......"
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"This product is imported, and the effect is particularly good, do you want to try it?"
"You can get a membership card and you can enjoy more discounts......"
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Under the "warm recommendation" of the barber, the "package" that was originally planned to cost a few hundred yuan may eventually turn into a "luxury feast" of several thousand yuan, and when you question the price, you often get the barber's straightforward explanation: "This is an additional item, you didn't make it clear before"
This kind of "hidden charge" routine has long become an open secret in the barber industry, and consumers can often only passively accept it in the case of information asymmetry, and finally can only sigh: "Why is it so expensive to cut hair!" ”
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High cost or marketing is king? The AB side of "scissor economics".
In the face of consumers' doubts, many barbershop owners vented their bitterness: "Rent, labor, water and electricity, products, everything is rising, how can we live without price increases?" ”
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In recent years, with the acceleration of urbanization, the rent of commercial real estate has risen, and labor costs have also risen, which has brought huge operating pressure to the barber industry
Can the high cost become a shield for "sky-high haircuts"?
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In fact, in addition to the cost factor, the "marketing methods" of some barbershops are also debatable
In order to attract customers, many barbershops have launched activities such as "9.9 yuan washing, cutting and blowing" and "0 yuan experience" under the banner of "low-price promotion", and once customers enter the store, they will be told that these activities are only for new users, or they need to buy other products to enjoy
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Some barbershops are also keen to create "influencer shops" to attract customers through exquisite decorations, high-value barbers, online promotion, etc., and pass these costs on to consumers
When the cost of "marketing" far exceeds the cost of "service", it is naturally difficult for consumers to buy it
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From "Tony" to "Craftsman": The Road to Change in the Barber Industry
The frequent occurrence of "sky-high haircuts" not only harmed the rights and interests of consumers, but also plunged the entire barber industry into a crisis of confidence
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Reversing this situation will require the industry, businesses and consumers to work together
The industry needs to strengthen self-discipline and establish and improve industry norms
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Relevant departments should increase the supervision of the barber industry, severely crack down on false publicity, price fraud and other illegal acts, standardize market order, encourage industry associations to formulate industry standards, guide barber shops to operate in good faith, and improve service quality
Merchants should change their business philosophy from "price war" to "value war"
Instead of racking their brains to think of "routines", it is better to improve the quality of service in a down-to-earth manner, and win the recognition of customers with exquisite skills and high-quality services, after all, only by truly meeting the needs of consumers, can we be invincible in the fierce market competition
Consumers should raise their awareness of rights protection and consume rationally
When choosing a barber shop, you should shop around, don't be carried away by "low prices" and "discounts", and fully communicate with the merchant before consumption, clarify the service content and charging standards, and avoid "being tricked"
The essence of "scissor economics" should be the value embodiment of "technology" and "service", rather than the number game of "routine" and "marketing".
When "Tony teachers" are no longer addicted to "brainwashing marketing", but focus on improving their skills and becoming real "craftsmen", when the barber industry returns to the essence of service and wins the trust of consumers with sincerity and professionalism, I believe that the farce of "sky-high haircuts" will no longer be staged
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