"I feel like there must be 100 million people in Zhongshan Bridge!" "Tianshui is spicy and hot, and I cried." "The camels in Mingsha Mountain all look at the traffic lights when they travel." These are the "interpretations" of netizens on the development of Gansu's cultural tourism market, and they are also a vivid portrayal of Gansu Province's promotion of the integration of cultural and tourism industries and the transformation and upgrading of cultural tourism.
Since the beginning of this year, the cultural and tourism system of Gansu Province has adhered to the principle of cultural and plastic tourism and tourism to promote the innovation of the "culture + tourism", "tourism +" and "+ tourism" models, and amplify the comprehensive effect of cultural tourism. This vast land, located in the upper reaches of the Yellow River, is writing a new chapter of development under the empowerment of cultural tourism.
Cultural tourism projects are blooming everywhere, and the industrial cluster effect is significant
Danxia cliffs, lonely peaks, deep valleys, a line of sky, wind-moving stones...... Tourists who come to the Ink Danxia Scenic Area in Lanzhou City, Gansu Province, are often attracted by these beautiful scenery painted by nature. The colorful Danxia landforms are layered and intertwined, which can't help but make people sigh at the magic of nature.
In addition to the breathtaking natural landscape, the comprehensive facilities and attentive services in the scenic area also make visitors unforgettable. When visiting the ink Danxia scenic spot, tourists can not only take a sightseeing bus to tour the entire scenic area, but also overlook the magnificent scenery of the entire Danxia landform on the viewing platform; The various artistic expressions in the scenic area are appreciated by both the elegant and the vulgar, and it has brought a hearty cultural feast to the audience. The Danxia Scenic Area is becoming a new position for geological tourism + humanistic and historical experience in Lanzhou, and has been selected as a display project of the 2024 National Cultural and Tourism Industry Development Work Conference.
The ink Danxia Scenic Area is just a microcosm of the integration of cultural tourism and industry in Gansu. Four units, including Lanzhou Cultural Tourism Group, were selected as national cultural industry demonstration bases, and three blocks, including Wuwei Hantang Tianma City, were selected as the third batch of national night culture and tourism consumption clusters; In the first seven months of this year, Gansu started the construction of 262 cultural tourism and health care chain projects, completed an investment of 7.28 billion yuan, cultivated 152 backbone enterprises for health and wellness, and strived to build a 100-billion-level industrial cluster for cultural tourism and health care...... The formation of these industrial clusters has not only enhanced the competitiveness of Gansu's cultural and tourism industry, but also become an inexhaustible driving force for Gansu's economic development.
And the road of industrial integration of Gansu's cultural tourism does not stop there.
Zhang Qiang, from Beijing, told reporters: "The scenery along the track is simply beautiful, and every step is like walking in a picture scroll." ”
Not long ago, when the first rays of sunlight sprinkled on the colorful Danxia landform of Lanzhou Ink Danxia Scenic Area, a unique mountain cross-country race kicked off. On both sides of the track, the magnificent scenery of the Danxia landform and the athletes' posture complement each other, forming a moving picture.
Since the beginning of this year, the Gansu Provincial Department of Culture and Tourism, together with the Gansu Provincial Sports Bureau and the Provincial Department of Commerce, has launched the "2024 Sports Events into Scenic Spots, Neighborhoods, and Business Districts" activity, aiming to promote the integrated development of culture, tourism, business and sports through the holding of sports events, and cultivate new consumption growth points such as cultural and entertainment tourism, sports events, and domestic trendy products. "Cultural tourism + project" is becoming an important opportunity to promote Gansu's industrial upgrading.
Food, culture and creativity go hand in hand to activate the cultural tourism consumer market
During the holiday, in a snack bar called "Grumpy Malatang" in the ancient city of Tianshui, there is an endless stream of diners. The shopkeeper's aunt was busy shuttling between the kitchen and the dining table, and she told reporters: "Since Gansu began to hold food events one after another, our store's business has been better. ”
In order to activate the cultural tourism consumer market, Gansu Province has held a series of gastronomic activities such as "Gansu Malatang and Special Food PK", which not only enriches the tourism experience of tourists, but also brings considerable benefits to local catering enterprises.
In addition to gastronomic activities, Gansu Province also attaches great importance to the development and promotion of cultural and creative products. In activities such as the "Gansu Cultural and Creative Intangible Cultural Heritage Market Exhibition", a variety of cultural and creative products with Gansu characteristics are dazzling. These cultural and creative products not only have ornamental value, but also contain rich cultural connotations, and have become the first choice for tourists to buy souvenirs.
In order to further activate the cultural and tourism consumer market, Gansu Province has also cooperated with financial institutions to issue a large number of consumption vouchers and consumption subsidies.
In Lanzhou, Jiuquan, Zhangye and other national cultural and tourism consumption pilot cities, many cultural and tourism enterprises have responded positively and have planned to launch special nighttime activities, including cultural salons and late-night cinemas, so as to attract more tourists to experience and promote consumption. These innovative measures have not only effectively enhanced the consumption enthusiasm of tourists, but also injected new vitality and vitality into the sustainable prosperity and development of Gansu's cultural tourism industry.
In addition, Gansu Province has also carefully created a research travel activity of "Ten Themes, 100 Routes, and 1,000 Courses". This activity aims to allow tourists to have a deeper understanding of Gansu's long history and culture, unique customs and customs while visiting Gansu through a variety of theme routes and in-depth course settings. Li Na, from Shanghai, who participated in the Silk Road Study Tour, said excitedly: "This study activity has given me a deeper understanding of the history and culture of the Silk Road, and it has also made me love this land even more. ”
Science and Technology Daily reporter Jie Manbin (photo provided by the interviewee)