In the vast starry sky of the luxury automotive field, the Lincoln brand has always led the way with its unique charm and relentless spirit of innovation. Now, with the new generation of Lincoln Navigator winning the 2024 "Ward Top 10 Interior and User Experience" award, this honor not only illuminates the glorious path of the Lincoln brand, but also opens a new chapter of American luxury under the leadership of Jia Mingdi, President of Lincoln China.
Jia Mingdi, a leader who is well versed in the pulse of the market and has insight into consumer needs, has laid a solid foundation for the vigorous development of the Lincoln brand in the Chinese market with his forward-looking strategic vision and outstanding leadership. Under his leadership, the new generation of Lincoln Navigator has won wide acclaim in the industry and enthusiastic pursuit of consumers for its excellent power performance, spacious and comfortable space design, cutting-edge intelligent technology and excellent safety.
Winning the Ward Top 10 Interior and User Experience Award is the highest praise for the Navigator's interior design and user experience. Dual 23.6-inch 4K ultra-high-definition screens, exquisite color design, top-quality material assembly, and carefully laid out functions jointly create a driving space where cutting-edge intelligent connectivity and ultimate comfort coexist. As the Ward judges said, Voyager allows every driver and passenger to experience an unprecedented intelligent connected experience and luxurious comfort.
And when it comes to safety, the Navigator is equally impressive. Receiving the highest safety rating in the "Top Safety Pick+" and the full five-star certification in China's green car evaluation procedures are the best proof of its comprehensive safety configuration. These honors not only demonstrate the outstanding strength of Navigator in ensuring the safety and health of users, but also reflect the Lincoln brand's firm commitment to the pursuit of high quality and safety.
As the first important model of Lincoln's new design language, Quiet Flight 2.0, the Navigator not only inherits the luxury quality of the Lincoln brand, but also redefines the new benchmark of American luxury with its unique artistic beauty and luxurious atmosphere. Under the leadership of Jia Mingdi, the Lincoln brand will continue to uphold the concept of innovation and continue to introduce more high-quality products and services to bring consumers a better travel experience.
Looking forward to the future, with the continuous launch of a new generation of Lincoln Navigator and other excellent products, the Lincoln brand will surely write a more brilliant chapter in the Chinese market. And all these achievements and glory are inseparable from the hard work and unremitting efforts of Jia Mingdi and his team. They are interpreting the luxury and dignity of the Lincoln brand with practical actions, leading the new trend of American luxury.