As of the close of the day, the turnover of A-shares has exceeded the trillion mark for three consecutive days, and the Shanghai Composite Index has risen by 12.81% for the week; The Hang Seng Index rose 13% for the week. As the National Day holiday approached, Hong Kong tourism stocks also rose sharply on the same day.
According to Wind Information and Great Wisdom VIP data, as of the close of Hong Kong stocks on the same day, Huazhu Group-S (01179.HK) rose 15.43%; Tongcheng Travel (00780.HK) HK) rose 14.51%; China Duty Free (01880.HK) HK) rose 13.84%; Trip.com Group-S (09961.HK) rose 12.59%; Fosun Tourism Culture (01992.HK) HK) rose 10.16%. Among them, Trip.com Group-S closed at HK$474 per share, a record high.
As the countdown to the National Day Golden Week begins, the booking of holiday-related tourism products has also entered the "sprint stage".
According to the data recently disclosed by Spring and Autumn Tourism, as of now, the "post-80s" and "post-90s" have become the main force of travel during this year's National Day holiday, and the number of bookings has exceeded the same period last year. Taking Shanghai as an example, the Spring and Autumn Tourism report shows that the number of local tourists in Shanghai increased by more than 3 times year-on-year, driven by the effect of festivals and exhibitions. As of September 25, according to the booking data of Meituan Cultural Tourism, most of the tourists who will go to Shanghai during the 2024 National Day holiday are from Jiangsu, Zhejiang, Guangdong, Shandong, and Beijing. According to accommodation booking data, the number of accommodation bookings in Shanghai during the National Day period increased by 22.2% year-on-year.
On the other hand, according to the introduction of Lingnan Group's Guangzhou Tour, the "gate-grabbing" team of the National Day Golden Week will depart from September 27 to depart: there are nearly 200 outbound tour teams departing before the festival on September 27-30, of which the long-term group of 8-13 days accounts for nearly 60% of the total group volume; Destinations include Egypt, United Kingdom Ireland, Transcaucasia, Austria, Russia, Turkey, four Eastern European countries, five Nordic countries, the east coast of United States, Thailand, Singapore and Malaysia, and Laos.
Zhao Wenzhi, chairman and president of Guangzhou Tour, said that this year's National Day Golden Week tourists are very willing to set off before the festival, and many tourists make up a longer itinerary by means of a holiday, which is good news for the outbound long-term travel market, and some tourists pay more attention to the staggered peak travel of less scenery and cost performance, and it is expected that this year's National Day outbound travel will usher in the second wave of travel peak when the Golden Week officially opens (October 1), with the itinerary in the 5-6 days of short-term destinations as the mainstream direction.
In addition, according to Li Li, the instructor of the fourth team on duty at the Zhoutouzui Exit and Entry Border Inspection Station, the National Day holiday is approaching, and the travel demand of domestic residents for cross-border tourism, visiting relatives and friends has risen, and the Pazhou Hong Kong and Macao passenger transport port will usher in the peak of passenger flow, and the peak passenger flow of entry and exit will show the characteristics of "first out and then in", the exit peak will appear three days before the holiday, and the peak of inbound passenger flow will appear three days after the holiday.
It is worth mentioning that, according to Bi Zhenglin, the leader of the Guangzhou Tour Australia group, "Today's group members are so young, and the 'post-90s' tourists account for 70% of the entire group of tourists. "It is understood that in the outbound travel team that departed before the National Day Golden Week this year, the 20-45-year-old group accounted for nearly half of the total number of the team, and young office workers became the main force of the crowd traveling during this Golden Week.
Among them, "price" is an important factor that drives more young people to choose to start during this year's National Day Golden Week. According to the data of Guangzhou Tour, the overall price of outbound travel on the National Day in 2024 will decrease by 20%-30% year-on-year, and early departure can further highlight the cost performance and create the possibility of starting a longer journey.
Interestingly, with the continuous rise of A-shares this week, many shareholders who were originally planning to "squat at home" during the National Day holiday looked at air tickets and hotels, and many who originally planned to "travel poorly" have increased their travel budgets. Some netizens posted a screenshot of the upgrade, saying: "A shares are too competitive these days, and I upgraded the air ticket the day after tomorrow at my own expense......"
Some netizens bluntly said that they planned a family trip to Tokyo, and planned to give up the expensive "outrageous" hotel to book a homestay.
Source: The Paper Editor: Niu Zhongzhen