Singing about wine Gujing New Rhyme - Cao Cao, the earliest "ancient idea" creator

Text | Ten years of chopping wood

"Singing about wine, what is life? For example, the morning dew is bitter in the past. ”

On a star-studded night, Cao Mengde, who had just been freed from the cumbersome military and political affairs, took a large cup of wine from the waiter and drank it all. The strength of the wine stirred his emotions, and he sang to the open and vast earth. What did he remember? Is it the difficulty of cutting off the separatist forces and unifying the whole country? Is it a disturbance of personnel? Or is it loneliness and depression that is not understood by the vulgar? Or is it a lament that life is too short to be rewarded. Cao Cao's deeds are rarely matched by ancient and modern characters, and the kind of emotions he expresses about rare wine and many sorrows have aroused strong resonance among countless ordinary people, so he can have a literary appeal that transcends time and space.

The wine from his hometown of Peiguo County (Bozhou), the wine of his homeland, must be his favorite, otherwise, he would not have dedicated it to Emperor Xian of the Han Dynasty.

This drunken recitation of "Short Song Xing" is like a thunder, resounding in the land of China; It is also like a beam of light, illuminating the poetry hall and the world of Dionysus for two thousand years since the Han and Wei dynasties. It can be said that Cao Cao is one of the most famous spokespersons in China's liquor industry, and he is also the earliest "ancient idea" creator of civilized drinking. From "Jiuyu Spring Liquor" to "Gujing Gongjiu", the brewing process of Chinese grain liquor has been greatly improved, and in terms of alcohol content alone, the liquor of the Han and Wei dynasties cannot be compared with today's liquor. However, in Bozhou, a hot land nourished by the Huai River and connecting the north and south, the quality of the grain and water used in winemaking is excellent, and the continuation of the traditional wine culture that integrates elegance and boldness, and the respect for drinkers are in the same vein and constantly sublimated.

"Sangong" dismantles the barriers between brewers, sellers, and drinkers

In the thousands of years of history of China's liquor industry, there has long been a separation between brewers, wine sellers, and drinkers, with different aesthetic tastes and even class attributes. Most of the poems and texts about wine that we read today are written by dignitaries and literati who drink alcohol, and they are talking about the joy of drinking and the social communication through which wine is used. Where is the winemaker? Where are the merchants who store, transport, and sell? It is often obscured, ignored, and "only the drinker keeps his name". And those craftsmen who have been making wine for generations have been serious about making wine, and they don't care who the wine is sold to, whether it is the old men in the government office, or the small citizens in the alleys or the farmers in the countryside.

In my opinion, the first Gujing Tribute Liquor · Vintage Puree Sangong Festival, which is being carried out with the theme of "Tribute, Contribution and Tribute", is to dismantle the barriers between manufacturers, sellers and consumers, and open up an open and smooth square, so that the three can trust each other, achieve each other and improve together.

The three creative competitions included in the Sangong Festival - "China Star" Product Design Tribute Competition, Brand Tribute Competition, and Civilized Drinking Short Video Tribute Contest hope to bring together consumers, designers, brand creators and people from all walks of life across the country and around the world to explore the future of the wine industry and broaden the space of wine culture. The three major events are all aimed at "tribute", but the foothold is "tribute". The recognition and participation of consumers can in turn promote "innovation" - including the improvement and enhancement of the quality of the wine and the reputation of the brand. "Contribution" is the bridge and channel between the production end and the consumption side. Just as the Chinese character "tribute" has expanded from its original meaning of subjects to the monarch to offer beautiful things to the extended meaning - to recommend and provide good things to the public, the "tribute" of "Gujing Tribute Wine" has also completed the transformation of tribute to specific people to contribution to the general public in the long course of history. Once, Cao Cao, the king of Wei Wu, dedicated this hometown wine to the Son of Heaven, and in the modern society where everyone is equal, Gujing Gongjiu has long flown into the homes of ordinary people, and the word "tribute" reflects the brewer's love for consumers.

When consumers no longer buy and drink wine in one direction, but actively participate in the product design, brand promotion and wine culture construction advocated by the production enterprises, their mentality may gradually change, and they will recognize that Gujing Gongjiu is not only the wine sold by others, but also their own wine - just like the soju made by grandpa in the old house when he was a child.

A civilized wine culture needs to be built by the three ends of production, sales and drinking

When I was young, I read "Water Margin" and "Dream of Red Mansions", and I had a little doubt: the rough men in "Water Margin" love to drink and drink a lot, why are the scenes depicting drinking far less and so beautiful than the drinking in "Dream of Red Mansions"? Of course, "Water Margin" also writes about drinking, but it is always associated with revenge and violence, such as Lin Chong drinking and killing Lu Qian, who killed him, Li Kui became more energetic after drinking, and Song Jiang, who was cautious, drank too much and wrote an anti-poem on Xunyang River. Baoyu and his sisters in the Grand View Garden also often get together to have a banquet, everyone does not drink much, and there are few people who are drunk, and the banquet is always full of youthful passion and poetry. When they drink, the wine order reflects everyone's cultural literacy, and the poems after drinking are a competition for talent.

Thinking back to this doubt now, the answer is simple and clear - because the wine culture in "Dream of Red Mansions" is much more elegant and civilized than the wine culture in "Water Margin". If you only seek a physiological anesthesia and pleasure in drinking, it is almost a waste of good wine, and it is disrespectful to the brewer of the wine. Chinese wine culture has never promoted this kind of drinking. So, what exactly does China's wine culture focus on? I think it should be a manifestation of the values of traditional Chinese civilization: advocating etiquette, advocating peace, and paying attention to family and friendship. Cao Cao and Liu Bei cooked wine together with green plums, which was a sympathy between heroes; Li Bai wrote the banquet of "Peach Blossom Garden, Preface to the Joy of Family" on the spring night, depicting the happiness and prosperity of the brothers of the big family; When Du Fu missed Li Bai, he wrote, "When a bottle of wine is a bottle, it is important to be careful with the paper", and the accompaniment of poetry and wine is the medium and catalyst of friendship.

Gujing Gongjiu's "Civilized Drinking Short Video Tribute Competition" advocates the contestants to interpret the connotation of "civilized drinking" from the three directions of "healthy drinking, drinking etiquette, and public morality after drinking". This is a wine company that uses the convenience of mobile Internet to pay tribute, inherit and enhance traditional Chinese wine culture, which is the embodiment of its sense of social responsibility. The boom in production and sales and the rising profits are certainly an important sign of the success of the "Gujing Gongjiu", but the producers of Gujing Gongjiu are not only satisfied with selling the wine to consumers, but also strive to build a liquor culture with Chinese aesthetics and mood, connecting tradition and modernity with sellers and consumers, which is worthy of applause and expectation. Wine should not only be made and sold well, but also drunk well. This is also a vision of many drinkers. In this way, "tribute, contribution, and tribute" have reached a harmonious and balanced state.

Huang Ren, a poet of the Qing Dynasty, was a super lover of wine. He grew up in Fujian, went to Beijing several times to take the test, passed by Bozhou, and wrote a poem of seven uniques: "Traveling thousands of miles through the Central Plains, Bozhou is the most pitiful." The wind and the sun are like brocade, and the dew is cold and frosty, and the willows are like smoke. He should have drunk a few cups of Gujing tribute wine before writing this poem. In the eyes of the poet, whether it is the spring when the flowers are in full bloom, or the autumn when the dew is cold and frosty, the scenery of Bozhou is the most lovely. - With good wine, the scenery becomes more beautiful.

Today's people are luckier than Huang Ren to enjoy the beautiful scenery of the place, enjoy the fine wine of the place, and build a civilized drinking culture with the brewers of Gujing Gongjiu.