After a year,
Hong Kong Disneyland is going to raise prices again.
Hong Kong Disneyland Resort has announced that
Ticket prices for the park will increase from today, September 25th.
The price of one-day tickets has increased by 5%~7%, of which the price of first-class adult tickets has increased from HK$639 to HK$669, and the price of child tickets has increased from HK$475 to HK$499; Ticket prices for Tier 4 adults have been increased from HK$879 to HK$939, and child tickets have been increased from HK$659 to HK$705.
The price increase of membership cards ranges from 3% to 13%, and the current fees for three standard membership cards of silver, gold and platinum cards range from HK$1,568~HK$4,998, and the price of children, students or senior membership cards ranges from HK$1,178~HK$3,748.
In September 2023, two months before the opening of the "Frozen" theme park, Hong Kong Disneyland made a round of price increases: the adult ticket prices for "peak days" and "specific peak days" were increased to HK$719 and HK$799, while the new Class 4 ticket price was HK$879, which was nearly 16% higher than the previous maximum fare.
A spokesperson for Hong Kong Disneyland Resort said last year that a tiered ticket system is an industry practice that helps control guest visits and market demand. The new 1-Day Ticket (Tier 4) will help further diversify demand and provide a better experience for guests.
Disneyland ticket price adjustments
Often accompanied by new parks
Or the launch of a new themed festival
Hong Kong Disneyland's Halloween-themed season runs from September to October 2024, with iconic Disney heroes and villains coming together in pairs for the first time in the Halloween celebration "Disney Halloween Hour," which runs from September 13 to October 31, 2024. When the Halloween-themed return was officially announced, Hong Kong Disneyland also launched the "Happier Together" group ticket discount to attract visitors.
On August 11 this year, Disney Experience Chairman Josh D'Amaro announced at a Disney fan event in the United States that Hong Kong Disneyland Resort will expand the Marvel-themed area with new rides as part of its multi-year expansion plan. It is reported that the upcoming new project is the third large-scale Marvel-themed immersive experience project in Hong Kong Disneyland's Tomorrowland, which will expand the scale of Marvel's theme park and bring new entertainment, shopping and dining experiences to attract fans from all over the world.
The reporter previously reported that Hong Kong Disneyland Resort has been in a state of loss for a long time. In addition to the park's operating costs, Walt Disney also has to pay high annual royalties and management fees, and its performance is largely dependent on the high flow of tickets, licensed merchandise sales and hotel revenue. The opening of Shanghai Disneyland in 2016 has diverted many of Hong Kong Disneyland's original mainland visitors to a certain extent. Coupled with the impact of the new crown epidemic, Hong Kong Disneyland lost a total of HK$7.2 billion in the 2020-2022 fiscal year.
Against this backdrop, the recovery of the tourism industry, the recovery of the inbound and outbound markets, and the opening of the "Frozen" park at the end of last year have become important opportunities for Hong Kong Disneyland to "recover". The company's FY2023 (October 2022 – September 2023) results showed that full-year revenue rose to HK$5.7 billion, up 156% year-on-year, and net loss narrowed to HK$356 million, a significant improvement from the loss of HK$2.1 billion in FY2022.
Not only Hong Kong Disneyland,
Shanghai Disneyland has been in the summer of this year
A new round of price increases has been carried out.
According to previous news, starting November 24 this year, Shanghai Disney Resort will also launch a new fare structure, adding two to six levels of fare structure from four levels to 475 yuan, 539 yuan (new), 599 yuan, 659 yuan (new), 719 yuan and 799 yuan.
Details of the previous report ↓
According to Shanghai Disneyland, "the new six-tier fare structure will provide guests with more options for planning their itineraries, and at the same time further help the resort effectively balance the distribution of passenger flow throughout the year based on passenger flow estimates, and optimize the guest experience to a greater extent."
It is worth noting that Disneyland ticket prices may continue to rise. In September 2023, The Walt Disney Company announced that it plans to nearly double its investment in peripheral products such as parks and resorts to $60 billion over the next 10 years.
END
Source: Newsroom Comprehensive Cover News, Southern Metropolis Daily
Editor: Lady W