Text | Xiao Yu said the game
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The frenzy behind the 210 million views: a well-planned feast for the fan circle?
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"Ahhh Brothers are in the same frame! "What kind of fairy interaction is this! I got it! "The studio is so timely! Add chicken legs! ”……
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This is not a concert scene, but a true portrayal of fans on social media when they interact with stars, on the night of the Mid-Autumn Festival in 2023, a "Rising Moon in the Bay Area" party, unexpectedly let Huang Xiaoming, Xiao Zhan, and Wang Leehom, three male stars of different eras in the same frame, which caused a huge shock in the fandom...... A series of seemingly ordinary interactions set off waves on social media, with the number of views on related topics quickly exceeding 210 million, and the comment section was drowned out by the enthusiasm of fans
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Is this sudden carnival a reflection of the true feelings between celebrities, or a well-planned marketing feast? In the era when traffic is king, a huge network of relationships is intertwined between celebrities, fans, platforms, and capital, and behind every seemingly casual move, there may be an unfathomable chain of interests
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Fan binge: an algorithm-driven numbers game?
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Clicking on social media, overwhelming support, control comments, and rankings constitute a unique carnival method for fan groups, who brush data for idols' works, maintain idols' online images, and battle with other fan groups, and are tirelessly immersed in the frenzied atmosphere of virtual world construction
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"Seeing my brothers interacting, I was so excited that I didn't sleep all night, and I felt happier than I was in love!" A fan of Xiao Zhan wrote on Weibo that in her opinion, the interaction between idols is not only a reflection of personal charm, but also a reward for the emotion and time she has paid for chasing stars over the years
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Behind this seemingly spontaneous carnival, the impetus of the algorithm cannot be ignored, the social media platform through the algorithm mechanism, the content that users are interested in is accurately pushed, forming an information cocoon, and constantly strengthening the user's preferences and emotional tendencies, the more active the fan group, the higher the popularity of related topics, and the platform can attract more users to participate in interaction, so as to achieve the goal of traffic monetization
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"Platforms, brokerage companies, and marketing accounts are all taking advantage of the psychology of fans to create topics and guide public opinion, with the ultimate goal of traffic and interests," said an industry insider who did not want to be named, "Fans think they are chasing stars, but in fact they are just a chess piece in a digital game manipulated by algorithms"
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Celebrity Interaction: Truth or Profit-Driven?
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In the era when traffic is king, every move of celebrities is given special significance, and a casual interaction may become a weapon on the hot search, or it may become a fuse for criticism
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"Celebrities are also people, they will have friends in private, and they will also chase stars, and they can't be deprived of the right to express their emotions just because they are public figures" A fan of Huang Xiaoming believes that the interaction of celebrities is just a normal interaction between friends, and excessive interpretation will only bring them unnecessary pressure
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It is undeniable that celebrity interactions are often accompanied by complex interest relationships, brokerage companies will use the relationship between celebrities to create topics, enhance the exposure and commercial value of artists, and brands will also take the opportunity to carry out marketing and promotion, bind products to star images, and attract fans to consume
"Celebrity interaction is like a show, everyone is playing their own role, and the purpose is to get greater benefits in the vanity fair of the entertainment industry" said a senior entertainment critic
Star-chasing frenzy: Where is the boundary between rationality and fanaticism?
As a social phenomenon, fan culture is not good or bad, it can be a way for young people to release pressure and find identity, or it can be a platform to transmit positive energy and promote social welfare
In recent years, incidents such as online violence, invasion of privacy, and disruption of social order caused by fan groups are not uncommon, and some fans do not hesitate to attack and abuse others in order to protect their idols, and even conduct doxing, online violence and other illegal acts, seriously harming the legitimate rights and interests of others
"Chasing stars should be rational, and you can't lose the ability to judge right and wrong just because you like someone," a psychology expert said, "Fans should focus more on their own growth, rather than indulging in the virtual world and being fanatical about their idols' words and deeds"
Fan culture: a mirror under the tide of the times
As a product of the times, fan culture reflects the spiritual outlook and value orientation of contemporary society, in today's increasingly rich material life, people's spiritual world is becoming increasingly empty, eager to fill the gap in their hearts by chasing stars, looking for emotional sustenance
"Fan culture is an inevitable product of social development to a certain stage, and it has both positive and negative sides," said a sociologist, "We should look at fan culture rationally and guide its healthy development to make it a positive force for social progress"
From the frenzy behind the 210 million views, we have seen the huge influence of fan culture, and also seen the hidden crisis, how to guide the fan group to rationally chase stars, how to regulate the words and deeds of celebrities, and how to build a healthier fan culture ecology are important topics in front of us
In the era when traffic is king, everyone may become a producer and disseminator of information, let us work together to create a more rational, healthy and civilized online environment, so that fan culture can return to rationality and entertainment can return to its essence
This article only represents a personal view and does not constitute any investment advice.