Drive more than 40 minutes from Huanxian County, cross a winding asphalt mountain road, and gather 22 farmhouses on a flat plateau in front of you, which is the home of the Yang family for several generations - Hongde Town.
In the golden autumn season, the reporter walked into Zhuangziyuan Ecological Farm and immersed himself in the changes here. Against the blue sky and white clouds, buckwheat flowers swaying in the breeze, apple trees flourish in the orchard, and ripe alfalfa grass is harvested.
▲Zhuangzi Rural Micro-landscape.
Today's Zhuangzi Pass, the road is flat and wide, the roadside is full of pines, and the greenery is abundant; The asphalt road leads to the door of every house, the bright little courtyard is clean and tidy, and the small vegetable garden under the fence wall is full of vegetables and fruits, and the peppers are red; Every micro-landscape, theme wall, and signage is a must to attract tourists to check in and take pictures.
In the courtyard of the "fourth uncle" Yang Zhixi's house, strings of red peppers are hung high, which are particularly dazzling, like strings of small red lanterns, reflecting the smiling face of the "fourth aunt" Chen Suixiang. Collecting spicy seeds, wearing spicy seeds, drying spicy seeds, and grinding spicy seeds, the old couple was very busy.
The "fourth aunt" said: "In the past 30 years, I couldn't save 30,000 yuan, but now I can earn 30,000 yuan a year just by selling spicy seeds." ”
"Sixth Uncle" Yang Zhikui's sheepfold has 30 more lively little goats, this year's number of black goat breeding has reached more than 100, and the renovated sheepfold has also been transformed into a "Baa Parent-Child Experience Park", providing a small world for the children who come to study to experience farm life.
Deng Yuelong, the son of "aunt" Yang Zhilian, only returned from Shenzhen in May this year to learn the craft of making handmade tofu from his mother. Young people learn quickly, work with their brains, start live broadcasts, do sales, and be explainers, and run the tofu business in their own stores vigorously.
Tourists come, drink a cup of thick soy milk, a bowl of spicy bean curd, and bring a piece of porcelain handmade tofu, the old taste in the memory is extremely satisfying.
The Yang family said, "These changes are inseparable from the hard work of 'Yanzi' over the years, she is a capable person, but also a warm-hearted person, I don't know how much worry I have for the development of the farm." ”
"Yanzi" is Yang Qingyan, the daughter-in-law who married into Zhuangziyuan, and is also the person in charge of Zhuangziyuan Ecological Farm. Although she has worked hard in the city for many years, she has a special feeling for the countryside in her memory, "the local chicken of the eighth uncle's family", "the spicy son of the fourth aunt's family", and "the small kitchen of the seventh grandmother's house...... These well-known "golden signs" are all called from her mouth.
In the past, due to the remoteness and backwardness, no one cared about it, and the people in Zhuangli did not have a strong sense of development and insufficient development momentum.
▲Tourists walk into Zhuangzi Pass.
"There wasn't a decent road, and there weren't a few decent trees." In Yang Qingyan's impression, the road is so narrow that she can't even pull a tree in, marry a daughter-in-law and marry a woman, and can't even drive a mobile food truck.
The change in Zhuangziyuan is to start from building roads and planting trees, seizing development opportunities and catching up with policy dividends.
Since 2020, Yang Qingyan has raised funds to build roads and plant trees for the farm, and with the support of policies, she has used her old village to build a farming culture exhibition hall and a rural memory hall.
"After having these foundations, I discussed with the uncles and aunts in the village that we should build an ecological farm and see if we can take advantage of the rural tourism boom to develop this place."
What Yang Qingyan didn't expect was that her proposal was unanimously supported by the "family and friend group". Because, every household sees the hope of development.
The "fourth aunt" said that she couldn't eat all the chili peppers she grows, and she didn't know who to sell them to; The "Eighth Aunt" has hundreds of local chickens at home, and there are so many eggs that they can't eat them, and they can't put down a few big baskets, so they are so anxious that they turn around; The black soybean soy sauce made by "Auntie" tastes pure, the east family sends one bottle, the west family sends two bottles, and the rest is kept for herself.
What a line of work! Yang Qingyan said: "Such a good thing, authentic farmhouse characteristics, we have to find a way to sell it." She registered the trademark "Zhuangziyuan" and opened a live broadcast account. Every morning, I rushed from the county seat, filmed the changes in the Zhuangzi, broadcast the "old crafts" of each household, and then pulled the spicy seeds, oil cakes, steamed buns, soy sauce, vinegar, honey, etc. collected from each family back to the county seat in the afternoon and put them in the store for sale.
"As long as there are good things, then don't worry about selling, what people in the city like to eat is this old taste, just like every time I eat the sauce made by my aunt's house, I can recall the taste made by my grandmother when I was a child, and there is the scene of my grandmother busy in front of the stove in front of me." Yang Yanqing said.
Online live broadcast with goods, offline production and sales. In less than a year, the original ecological agricultural products of "Zhuangzi Pass" have not only created a brand, but also created a market, and more and more tourists have come to visit.
▲ Zhuangzi Ridge "Nange Farmhouse Restaurant".
"Eighth Master" Yang Manxing said: "We have not had a single person on the loess beam for decades, and tens of thousands of people came after Yanzi built the farm. ”
The village is on fire, tourists are coming, what to eat, where to live, how to play? Yang Qingyan gathered the "family and friend group" together to discuss and decided to dig deep around the characteristics of the farm to attract tourists to experience rural life.
"The original idea was to renovate the original appearance and increase the income on the original basis, and I didn't expect the farm to develop into what it is now. Especially this year, taking advantage of the 'spring breeze' of the integrated development of agriculture, culture and tourism, we strive to build some new experience projects and contents, and also have the opportunity to visit and learn new development concepts. We can't be tall, but we can be down-to-earth. Yang Qingyan said that if we do a good job in the integrated development of agriculture, culture and tourism, the development of the farm will be more promising and stamina.
Walking into the Farming Culture Exhibition Hall and the Rural Memory Hall, old photos witness the development of the countryside and tell moving stories.
Walking into 6 small workshops such as handmade tofu, stone-ground flour, chili peppers, and hand-woven baskets, visitors can experience the unique charm of traditional handicrafts and feel the rich atmosphere of rural life.
Walking into the intangible cultural heritage experience hall, there are intangible cultural heritage handicrafts such as Huanxian shadow puppetry, sachet embroidery, face sculpture, clay sculpture, etc., which not only shows the exquisite skills of the intangible cultural heritage inheritors, but also promotes the spiritual characteristics of traditional culture.
There are also shared vegetable gardens, picking bases, parent-child experience gardens, children's playgrounds, Jiude Library, farmhouse restaurants, and cave homestays...... The "local atmosphere" of Zhuangzi Pass is stronger, and every household is busy.
Zhuangziyuan has made active explorations in the transformation of traditional agriculture. The activation of traditional crafts has greatly improved the participation and satisfaction of tourists; The commercialization of traditional food, the combination of online live broadcast and offline sales, has built a business model integrating production, processing and sales; The traditional farming experience is displayed on the Internet in the form of mobile phone live broadcast, attracting fans, bringing traffic, and turning traditional farming into a tourism project.
Since the beginning of this year, Zhuangziyuan Ecological Farm has received 50,000 tourists, 113 teams, and the sales of agricultural products have exceeded 1.5 million yuan.