Linyi Mall, China's big set.
The history of the development of a mall is a "glimpse" of the 75th anniversary of the founding of the People's Republic of China, witnessing the vitality of reform and opening up.
Linyi Mall started from the "small stalls" in the early 80s of the last century, and after five generations of market changes, there are 131 professional wholesale markets.
In the 90s of the last century, with the prosperity of commerce and trade, the logistics industry began to develop, and at present, more than 3,000 domestic stowage lines cover all cities above the county level in the country, and reach all ports and ports in the country. With the relocation and upgrading of logistics, the construction of modern logistics city has accelerated the move towards modern logistics.
In 2012, Linyi put forward the internationalization strategy of the mall, and the business card of "China's famous market city" and "China's logistics capital" became more shining.
In recent years, Linyi has vigorously implemented the strategy of being the first good in trade and logistics, promoted the construction of "four shopping malls", and strived to enhance the first choice of "Linyi Mall China Daji", becoming the largest market cluster, an important logistics turnover center and a commercial wholesale center in the country. In 2023, Linyi Mall will achieve a market transaction volume of 612.6 billion yuan, a total logistics volume of 933.4 billion yuan, and an online retail sales of 61 billion yuan.
The digitalization of the mall accelerates iteration
After more than 40 years of development and changes, Linyi Mall has transformed from a traditional market to online and offline integration, stirring up a wave of digital development.
At a time when online transactions by market merchants are becoming more popular, digital trading platforms have emerged. In 2022, Shandong Wantong Network Technology Service Co., Ltd. established the Yi online shopping digital trading platform. At present, there are more than 2,800 merchant stores and more than 7,000 buyers in Yi online shopping, and more than 270 logistics enterprises (781 special lines) participating in the promotion, covering the second- and third-level wholesale markets in more than 200 cities across the country.
"The Yi online shopping digital trading platform developed by the company has changed the traditional procurement mode of seeing goods in person and bargaining for orders, and is committed to realizing the effective and accurate allocation of market resources and building an open comprehensive service platform for digital transactions." Zhao Minglei, general manager of Shandong Wantong Network Technology Service Co., Ltd., said.
From the birth to the growth of Yi online shopping, it is the inevitable result of the digital transformation of the mall market, and the agglomeration effect of such platforms has promoted the birth of industrial big data platforms. In June this year, the Linyi trade logistics big data platform and the brain of the trade logistics industry in Shandong Province were launched, which is a major practice to promote the transformation and upgrading of trade logistics to modernization, standardization and intelligence, and provide comprehensive, real-time and accurate information services to the majority of merchants, special line logistics and transportation capacity in the mall.
Transaction e-commerce and market digitalization empower trade logistics to improve quality, reduce costs, and increase efficiency, leading the transformation, upgrading, and iterative development of trade logistics. In recent years, Linyi has vigorously implemented the strategy of rejuvenating the city through e-commerce, built 56 e-commerce parks of various types, 210,000 e-commerce, created 3 national e-commerce demonstration bases, ranked first in the country in terms of Kuaishou user registration, ranked among the top three in the country in terms of transaction volume, and cultivated more than 500 anchors with more than one million fans and 6 anchors with more than 10 million fans, becoming the largest live broadcast e-commerce base in the north.
Logistics modernization is in full swing
Keep in mind the entrustment and work hard. Linyi takes the construction of modern logistics city as the traction, and gathers new momentum for the transformation and development of the mall on the road of accelerating the progress to modern logistics.
Since 2023, focusing on "promoting production with the city and rejuvenating the city with industry", the construction of the modern logistics city has been accelerated, with a planned area of 176 square kilometers, and 108 logistics warehousing and industrial projects have been implemented, and 35 have started construction, of which 19 logistics and warehousing projects have been completed and operated. As of the end of August this year, the International Inland Port Area has fully completed the relocation of 32 traditional logistics parks, and the overall appearance of logistics has taken on a new look.
The logistics relocation and upgrading have brought new models such as "integration of warehousing and distribution" and "integration of warehousing and flow", which have reduced the operating costs of merchants. "In the past, our warehouse was located at the intersection of Dashan Road and Linxi 12th Road, with an area of about 6,000 square meters, and we needed to bring 5 delivery vehicles every day, and the total cost of vehicle maintenance, fuel, insurance and other expenses exceeded 140,000 yuan per year." The person in charge of Yaoshun daily necessities in Linyi Mall said that after the warehouse was relocated to Huayuan Smart Warehousing and Logistics Port, the storage area was about 7,000 square meters, realizing the "integration of warehouse and flow", with a warehouse upstairs and logistics downstairs, and the comprehensive cost of distribution vehicles is expected to save 60,000 yuan per year.
The implementation of standardized warehousing construction project is an important part of the development of modern logistics.
In 2023, the cumulative construction and storage area of the mall will reach more than 10 million square meters, focusing on cultivating 17 enterprises such as future cloud warehouses to carry out integrated warehousing and distribution services, and more than 20 square meters of cloud warehouses have been built, greatly improving the efficiency of cargo collection, storage, turnover and stowage. The new 12 modern logistics parks in the international inland port area are equipped with standardized warehousing, forming a new development model of "market display, warehouse and flow integration", which saves about double the overall delivery time and reduces the cost by about 50% compared with before the relocation.
New models are constantly emerging, and the modern logistics system has been improved. Linyi Mall vigorously develops multimodal transport, actively develops new business formats such as truck airlines, TIR, and low-altitude logistics, and basically forms a comprehensive three-dimensional modern logistics system of "road, rail, sea and air". 4 TIR enterprises were cultivated, and 119 trains of goods were shipped. The arrival and departure of the China-Europe Express (Linyi) exceeded 1,000 trains, and the first flight of UAV logistics was realized, and 2 routes were opened. The number of new energy freight vehicles has reached more than 1,400, and the first (Linyi-Qingdao) hydrogen energy trunk line in the province has been opened. Linyi Airport has opened an all-cargo flight route from Linyi to Osaka, Japan; Linyi Port is developed in tandem with Qingdao Port and Rizhao Port, and goods can be directly overseas from 47 air routes and 340 sea routes from 7 surrounding ports.
The internationalization of the mall is striding forward
Active service and integration into the "dual circulation", Linyi Mall accelerates the improvement of the international trade system, strongly breaks through the internationalization of the mall, and drives the high-quality development of the mall.
On September 6, Linyi high-quality real products and the first batch of Lanhua furniture entered Lanhua (Malaysia) overseas mall and started. The first batch of 8 containers of branded furniture products will arrive at Qingdao Port from Linyi and be sent to Malaysia. After arriving at the destination, enter the Malaysia overseas mall for display and sales.
The construction of overseas malls is an important measure for mall enterprises to "go global" and actively embrace cross-border e-commerce and expand overseas markets. "The overseas mall we built in Korea opened in September last year, and the overseas mall of Lanhua (Malaysia) is also scheduled to open by the end of this year." Guan Zhaojun, Secretary of the Party Committee, Chairman and President of Lanhua Group, said that Lanhua Group will continue to work with market merchants to "go global", continue to build a complete foreign trade ecology, and constantly promote the products of the mall to more overseas markets.
In recent years, Linyi Mall has increased its efforts to "bring in" and "go out", played the role of 22 international buyer service centers and offices, held 30 international buyer activities, received more than 800 foreign guests and foreign businessmen, promoted the construction of 4 overseas shopping malls (warehouses), and 35 overseas marketing network projects during the year.
Kazakhstan 103 exhibitors with an on-site turnover of 60 million US dollars and an intended turnover of 110 million US dollars, and organized 550 enterprises to hold economic and trade inspection cooperation and overseas exhibitions in Kazakhstan, Uzbekistan, Malaysia, Viet Nam, Korea, Kenya, Nigeria, Mongolia and other countries...... The holding of a series of activities has also become a useful exploration of the internationalization of Linyi Mall, and the export of market procurement trade from January to July this year was 31.06 billion yuan.