Recently, Internet celebrity Xiaoying is suspected of collapsing the house, which has aroused widespread attention on the Internet.
In Xiaoying's daily updated video account "Xiaoying's Family", she mainly records her daily routine of doing housework and farm work.
Click on her video to see that she is very industrious every day, and as soon as the chickens crow, she starts to work in the fields, feeding the children, feeding the cows, mowing the grass, washing clothes, and doing farm work.
But at the same time, her life is very messy, her husband doesn't work after marriage, and she has to take care of her.
A video of her daily life posted by Xiaoying. Screenshots of the network
With such a slightly tragic "personality", Xiaoying gradually became popular on the Internet, with more than one million fans, and her name has even become synonymous with strength and optimism among some people.
However, recently, various controversies about Xiaoying have begun to appear on the Internet, including "abandoning the adopted daughter" and "hungry and thin family cow blog traffic" and other remarks have quickly fermented, triggering extensive discussions from all walks of life.
On September 18, the Internet celebrity "Xiaoying Family" was revealed to be associated with 4 companies under its name, which caused widespread heated discussions.
Tianyancha App shows that Xiaoying (real name: Yang Zaoying) is associated with a total of 4 companies under his name, of which a native product store in Xiaoying in Xundian County and Kunming Zhenhong Culture Co., Ltd. are in a state of existence.
Kunming Zhenhong Culture Co., Ltd. was established in May this year, the legal representative, executive director and manager are Yang Zaoying, with a registered capital of 50,000 yuan, and its business scope includes food Internet sales, Internet live broadcast technical services, cultural and entertainment broker services, etc., which are wholly owned by Yang Zaoying.
In addition, a local specialty store in Xiaoying, Xundian County, was established in September 2023 and is an individual industrial and commercial household, operated by Yang Zaoying, whose business scope includes food sales, food Internet sales, etc.
The question of selling a miserable Bo position is once again rampant, and some netizens have turned up Xiaoying's past remarks, saying that she is suspected of having "abandoned her daughter".
Some netizens dug up her husband's remarks in the live broadcast earlier, saying that Xiaoying doesn't work at home, she does it by herself, and he and his child Xiaobao play the role of "bad guys" under Xiaoying's account.
On the 19th, the staff of a department of the Xundian County Party Committee responded that the local government had paid attention to the situation of netizens questioning Xiaoying's "sending the child for adoption", and was currently understanding and verifying.
As for the living conditions of Xiaoying's family, the staff member said that Xiaoying's family has good living conditions, but they live in mountainous areas and need to do farm work on weekdays, so they may have problems with their personal living habits and hygiene habits.
On the 20th, the staff of the Xundian County Women's Federation responded that the county women's federation, the township women's federation and the neighborhood office are currently cooperating to verify the matter, because the time is relatively long, and the investigation is still ongoing.
The Xundian County Civil Affairs Bureau previously responded to the media that it was not clear whether the Internet celebrity "Xiaoying's family" was indeed from Xundian County, and its name "Yang Zaoying" was inquired in, but no relevant adoption records were found, and no reports were received about the Internet celebrity "Xiaoying's family" or "Yang Zaoying" sending children for adoption.
In the early morning of the 19th, in response to the recent controversy, Xiaoying posted on her personal account "Xiaoying's family": "Thank you for your continued support and companionship, I will face anything calmly." ”
In the early morning of the 20th, Xiaoying released a video, but she still did not respond to the matter clearly, she wrote in the video: "I want to say something but I don't know what to say, I'll let it be." ”
According to reports, data from third-party platforms shows that in the past year, Xiaoying has broadcast more than 200 live broadcasts, with more than 80 kinds of products on the shelves, with average sales between 100,000 yuan and 250,000 yuan, and total sales of more than 10 million yuan.
In fact, many Internet celebrities have been born through "selling miserably".
For example, Liangshan Mengyang, which became popular with the tragic character of "parents died and dropped out of school to support the family", once had more than 3.65 million fans and frequently sold walnuts, snow swallows and other agricultural products.
The company to which the Internet celebrity "Liangshan Mengyang" belongs was investigated. Network diagram
In the end, after an investigation by the local public security, it was found that this account was one of the miserable Internet celebrities carefully incubated by Tang and others.
Tang's team not only fabricated fake personas for its Internet celebrities, but also sold a large number of fake Daliangshan original ecological agricultural products, with sales of more than 30 million yuan and illegal profits of more than 10 million yuan.
There is also a housewife "Fan Xiaohuier" who endured her husband's cheating and mother-in-law's bullying, and posted her personal income tax income in December last year, and at first glance, her monthly income was as high as 34 million.
After Fan Xiaohui tore her face with Baoding Daishi Media, the boss of the agency claimed in the live broadcast room that "she was all fake before", Fan Xiaohui has a villa of 20 million, a big G of more than 3 million, Porsche, RV, and a Bentley sports car of 5 million.
and the million-fan online anchor "Little Hard Life", who won sympathy and rewards on the Internet by shaping his tragic life experience, and the sales of goods in the homepage store soared.
On September 15, Ping An Shenyang introduced that Xiao Moumou, an online anchor with millions of fans, and 3 other accomplices disrupted public order by fabricating false life experiences and selling them for profit, and were caught on the spot by the police of the Shenbei New District Bureau of the Shenyang Municipal Public Security Bureau during the live broadcast, and were sentenced to 10 days of administrative detention in accordance with the law.
On the online platform, "selling miserably" has become a hidden industrial chain.
These miserable bloggers, by fabricating or exaggerating their suffering experiences, quickly accumulated a huge fan base, and then achieved huge profits through live broadcasts, receiving rewards, receiving advertisements, etc.
In strong contrast to the "tragic life experience" character created by miserable bloggers, they not only gained a lot of network traffic from the miserable sales, and cashed in with them, but also exposed the miserable bloggers who earned tens of millions of dollars a month.
And some bloggers not only defrauded the victims of a lot of money by selling miserable money, but even caused the victims to commit suicide.
Fu Jian, a well-known criminal defense lawyer and director of Henan Zejin Law Firm, said that using the sympathy of others, creating a persona, and using the sympathy of fans to sell products may be suspected of fraud and false publicity, and need to bear certain civil liability and administrative punishment.
The collapse of the Internet celebrity Xiaoying has torn the tip of the iceberg of the online selling industry chain.
This black carnival with deception as a means and suffering as a commodity has exposed many problems such as human greed, platform failure, and misalignment of social values.
Only by the joint efforts of all sectors of society, strengthening the constraints of laws and regulations, improving the efficiency of platform supervision, and guiding the public to establish correct values, can we truly eradicate the survival soil of the miserable industrial chain and restore a clear cyberspace.
As for the illegal adoption, it still needs to wait for further investigation and verification, and if the situation is true, according to the specific circumstances, it may also be suspected of criminal violations.
(Qilu Evening News · Qilu One Point Client Editor Cui Keteng Comprehensive Upstream News, Jiupai News, Guangming Network, Sichuan Observation, etc.)