On September 21, 2024, following the solo exhibition of Li Zhengwei held at the Gao Jianfu Memorial Hall in August, a Li Zhengwei Freehand Figure Painting Art Salon (the second edition of Li Zhengwei's touring exhibition) with the theme of "Great Clumsiness to Beauty, Oriental Philosophy and Ink" was grandly opened at the Guangzhou Art Fair Art Museum. This art feast not only showcases the artistic achievements of Li Zhengwei, a freehand figure painter, but also becomes a model for the integration of art and commerce, art and the public, and art and urban life. The rich content of the event attracted the participation of elites from the arts, culture and business circles.
Figure | Salon scene
At the beginning of the event, Luo Dongtao, marketing director of Guangzhou Art Fair, first led the guests to visit the exhibition hall. Luo Dongtao pointed out that Li Zhengwei's works are known for their unique "clumsy and beautiful" style, which may give people an impression of "ugly" at first glance, but under closer inspection, you can feel its profound connotation and unique aesthetic value. He then introduced Li Zhengwei's artistic journey from the early stage of his studies to becoming a national first-class artist, saying that each stage embodies Li Zhengwei's deep understanding and unremitting pursuit of freehand figure painting.
Figure | Salon scene
Figure | Salon scene
Ye Junbo, marketing director of Baiyi Shen of Art Times Culture Group, as the host of this art salon, opened the salon with an enthusiastic opening remark. The video played on the spot gave the audience a deeper understanding of Li Zhengwei's artistic concept, and the melodious melody of the guzheng performance added a bit of classical charm to the salon.
Figure | Moderator - Ye Junbo, Marketing Director of Baiyi Shen, Art Times Culture Group
At the salon, Chen Lin, the chief curator of the Guangzhou Art Fair, first analyzed Li Zhengwei's freehand figure paintings from the dimensions of artistic achievements, artistic style analysis, and freehand market trend analysis through pictures and texts. He pointed out that Li Zhengwei's freehand figure painting art, with its "clumsy to beautiful" style, profoundly embodies the essence of oriental philosophy. Through concise and tense lines and large areas of blank space, he sketches a vivid picture of the characters, and vividly shows the ideas of "ruling by doing nothing" and "conforming to nature" in Lao Zhuang's philosophy with visual imagery.
Figure | Chen Lin, the chief curator of the Guangzhou Art Fair
Subsequently, agent Liu Hong, on behalf of the painter Li Zhengwei, shared three major experiences of his artistic creation in his speech. 1. Perseverance and learning: Perseverance and perseverance are the core of artistic creation, and artists need to continue to learn and enrich their knowledge in order to enhance the depth and personality of their works. 2. Creative attitude: Artists should create in a state of concentration, pursue a balance between freedom and rigor, and make their works full of stories and suspense. 3. Sketching method: Artists can complete sketching through memory and internalization, rather than simply copying, in order to enhance the control and aesthetic depth of the picture. This allowed everyone to have a deeper understanding of Li Zhengwei's personality and creative habits, and also stimulated everyone's enthusiasm for art and perception of life.
Figure | Li Zhengwei's agent Liu Hong
Fang Shunhua, CEO of Baiyi Shen, Art Times Culture Group, shared the case of the linkage between art and business. She elaborated on the new ideas and new models of how the Baiyishen brand integrates art and business into development. She mentioned that through cross-border cooperation in art, enterprises can be guided to integrate artistic thinking into their development, create a new cultural consumption scene that integrates art and other multi-format collections, and promote the brand communication and business structure upgrading of enterprises by expanding the supply of excellent artworks and services, which provides new cooperation ideas for entrepreneurs and artists present.
Figure | Fang Shunhua, CEO of Baiyi Shen, Art Times Culture Group
As a representative of entrepreneurs, Zhang Chun, general manager of Guangzhou Rongyida Enterprise Management Co., Ltd., shared her insights on the combination of art and business. She emphasized the importance of business in promoting the integration of art and business, and believed that entrepreneurs are not only the promoters of innovation, but also the guardians of cultural heritage. Zhang Chun also mentioned that the linkage between art and commerce can inject new vitality into corporate culture, and at the same time, it can also provide a broader platform and more diversified support for artistic creation.
Figure | Zhang Chun, general manager of Guangzhou Rongyida Enterprise Management Co., Ltd
In the interactive session, Chen Lin, Liu Hong, Zhang Chun and others had an in-depth dialogue, they not only studied the characteristics of Li Zhengwei's freehand figure painting art, but also discussed how art can be better integrated into public life and how to enhance the cultural taste of the city through art. They believe that art should become a part of urban life, and through art projects and cultural activities, art can be integrated into the daily life of citizens, so as to enhance the cultural atmosphere and attractiveness of the city.
Figure | Interactive sessions
Finally, they put forward the vision that art should become a bridge between people and groups, and contribute more to the prosperity and development of human culture. They believe that the combination of art and commerce not only promotes innovation and development in the field of art, but also has a profound impact on society, promoting cultural innovation, socio-economic development, social cohesion and global cultural exchange.
This salon is not only a visual feast of art, but also a collision of ideas and cultural exchanges. Its significance lies in the fact that through the linkage between art and commerce, it has injected new vitality into the improvement of the city's cultural taste. The in-depth cross-border dialogue not only explored how art can better integrate into public life, but also actively explored a new model of cross-border cooperation in art.
Figure | Salon scene
In the future, Guangzhou Art Fair and Baiyishen brand will hold more diversified art activities to enrich the cultural life of citizens, and also hope to bring new opportunities for the city's commercial development, so as to further unlock a new model of cross-border art cooperation. Through the in-depth integration of art and commerce, we will jointly empower the active development of various industries, promote the prosperity of the art market, and contribute to the cultural construction of the city.
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