As one of the world's leading technology companies, Huawei has always maintained its brand spirit of innovation and continuous breakthroughs. Over the years, Huawei, a technology leader, has achieved excellent products and services with its profound technical accumulation, which have been widely favored by consumers around the world, and have continued to maintain brand confidence in the steady growth of the global market.
Today's Huawei is no longer a cold terminal equipment manufacturer, but has a stronger sense of temperature, making users actively embrace Huawei's products and services. In terms of tablet computers, Huawei has successfully ranked third in the world and ranked first in terms of market share in China for three consecutive quarters. In terms of product competitiveness and user praise, Huawei is on par with Apple.
Leading technology is the foundation of Huawei, innovative design is Huawei's charm, and rave reviews are Huawei's gains. Now, Huawei has decided to take it a step further and actively encourage users to unleash their creativity and imagination through a series of warm and connected activities, such as the GoPaint Born to Draw Digital Creation Campaign, and is doing its best to help users turn these ideas into reality.
Rooted in the capital of the arts, released globally
On September 19, 2024, Huawei held the Huawei Global Innovation Product Launch Conference in Barcelona and officially launched the 2024 GoPaint Digital Creation Campaign.
Huawei's choice of Barcelona for the launch event is far-reaching. Barcelona is a place where Eastern Mediterranean culture meets. Leaning on the tranquil blue Eastern Mediterranean, but with a passionate soul, and famous for its Art Nouveau architecture, Barcelona is a work of art. The city is composed of crazy lines and extreme colors, expressing a warm and free romantic atmosphere, and providing infinite inspiration for Picasso, Gaudí, Miró and other masters.
The launch of the 2024 GoPaint Digital Creation Campaign in such a city with a strong artistic atmosphere is enough to reflect Huawei's attitude of encouraging creators from all walks of life to open their minds and express themselves freely, and provide convenience for digital creation.
Huawei hopes to provide a free, professional, and warm global digital art exchange platform for painting enthusiasts around the world, so that everyone can enjoy the fun of digital creation. Users around the world can participate in the event through Huawei's official website, HUAWEI Community, My HUAWEI App, and other channels.
The theme is more meaningful, and the technology is reflected in it
The theme of the 2024 GoPaint Digital Creation Event is "Creative by Nature", which is a fascinating and ever-changing nature that has always attracted humans to explore and record. Huawei encourages users to draw inspiration from nature, release stress, and capture the meaning of the world's unique beauty.
In order to further stimulate users' enthusiasm for creation, Huawei uses technological innovation to help users create with software and hardware. Huawei's tablet PC is equipped with a cloud-clear soft light screen, which has industry-leading technical standards, and is committed to reconstructing the triple experience of viewing, writing, and touching on a tablet. In terms of the most important "look", it uses soft screen technology, exclusive display optimization patents, and supplements with special magnetron nano-optical coating materials and multi-layer coating processes to reduce 99% of light interference in the environment and reduce subjective eye fatigue by 34%.
In terms of "writing", which is closely related to creation, the HUAWEI M-Pencil (3rd generation) stylus brings a faster pen and ink output, more delicate and sensitive line thickness changes, and a cleaner and neat writing experience. The paired HUAWEI Xingyue keyboard not only provides a combination of shortcut keys to improve efficiency, but also realizes the integrated charging design of the pen key, so that users can place the stylus in the hidden pen slot of the Xingyue keyboard, which is not only convenient to carry and effectively prevent loss, but also can be charged at any time.
While providing comprehensive hardware related to creation, Huawei has also brought authentic, professional, intelligent, and easy-to-use Innate Painting App.
The Tiansheng Painting App is equipped with the newly upgraded Fangtian Painting Engine 2.0, which supports 8K large canvases and hundreds of 6K layers, with low painting latency and strong handedness, providing an extremely smooth painting experience.
The Born to Draw App lowers the threshold for painting creation, allowing everyone to have the opportunity to create to their heart's content. The Born Painting App is preset with a novice guide, showing the drawing functions and operation methods to users who enter the software for the first time, and providing concise prompt language and lightweight interaction methods in the painting process, reducing the learning cost of novice users and helping first-time users to get started quickly. At the same time, Huawei and the China Academy of Art have launched a series of professional tutorials, ranging from basic application operations to advanced painting techniques, with easy-to-understand content.
For professional creators, the Born to Draw app also has considerable appeal. At the press conference, many artists from all over the world shared their unique works created with natural painting. They use a variety of innovative brushes, such as fluid brushes, floating splash brushes, and dual brushes, to create digital works with a variety of styles. At the same time, the Born Painting App provides detailed parameter settings such as brush lines, grain, rendering, and wet mixing. Flexible parameter settings allow creators to adjust their paintings as they like, finely and controllably, and achieve more perfect works.
Give full play to the advantages of science and technology to promote artistic exchanges
The 2024 GoPaint Digital Creation Event is no longer just an interaction to promote global art exchange and collision, as the event progresses, users' imagination and creativity will be fully stimulated, and the development of digital art will gradually be promoted.
How to maintain the proper sense of warmth in artistic creation as digital art gradually becomes mainstream is the fundamental motivation for Huawei to continue to hold GoPaint's digital creation activities. In the future, Huawei will continue to use technological innovation as a driving force to promote the development of digital art creation, bringing more surprises and possibilities to users.
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