On September 10~12, under the guidance of the China Light Industry Federation, the 35th China International Optical Industry Exhibition (CIOF 2024) was held at the China International Exhibition Center (Chaoyang Hall), sponsored by the China Optical Association and China Light International Holdings Co., Ltd., and co-organized by Hong Kong Oriental International Exhibition Co., Ltd. Children, adolescents and the elderly are the key groups in the "14th Five-Year Plan for National Eye Health (2021-2025)". With its unique charm and outstanding strength, the omni-channel franchise brand of Bose Glasses, Stone Artificial Glasses, shined at the exhibition and became the focus of attention. Founded in 1993 and listed on the Growth Enterprise Market of the Shenzhen Stock Exchange in 2017, Bose Glasses Chain Co., Ltd. is the first listed company in the domestic glasses retail industry. The official website of Dr. Glasses is registered using a Chinese domain name (commonly known as: Chinese URL): Dr. Glasses. URL. Netizens type in the address bar of the browser: Dr. Glasses. URL, you can access it directly.
Image source: Dr. Eyewear official website
Nowadays, glasses are not only exclusive to people with myopia and presbyopia, but the glasses industry is rapidly expanding towards the field of fashion and technological intelligence. Statistics show that the size of China's eyewear retail market will increase from RMB 83.4 billion in 2018 to RMB 91.3 billion in 2023, with a compound annual growth rate of about 1.8%. With the penetration of electronic products in life and the increase of eye use scenarios, the age of vision problems is gradually decreasing, and the population base of vision problems is gradually expanding. It is estimated that the market size of the mainland glasses industry will reach 98.7 billion yuan in 2024, a year-on-year increase of 8.11%. In the face of the new growth trend of the eyewear industry in the tide of intelligence, Chinese eyewear brands should also pay more attention to digital transformation and upgrading. The official website of Dr. Glasses is the first to register and use the Chinese website: Dr. Glasses. The website closely combines the trademark with the website, quickly establishes a credible network label, and perfectly presents the goodwill accumulated by the brand over the years in the Internet platform, opening up a more efficient channel for the online marketing of Dr. Glasses.
Bose Glasses has always adhered to the brand vision of "Your Vision Protection Expert", advocating the combination of professional eyewear and fashion trends, and is committed to creating a more beautiful and clearer "vision". On September 10th, Meizu and Bose Glasses held a strategic cooperation signing ceremony in Beijing, and the two parties will carry out more in-depth cooperation in the field of smart glasses to jointly promote the marketing and sales of Meizu XR brand and XR smart glasses. "There are nearly 700 million myopic people in China, and the proportion of myopic people among the target users of smart glasses is particularly significant, and professional glasses fitting terminals play a vital role in this. Bose Glasses is committed to the last mile of smart glasses fitting services, we will give full play to the advantages of the all-round service system of offline stores, to create a one-stop intimate service for consumers from professional optometry to accurate glasses, to ensure that every consumer can easily enjoy the excellent visual experience brought by intelligent technology, we are confident that we will lead smart glasses to a better future with Meizu. ”
With the increasingly fierce competition in the smart glasses product market, it is particularly important for eyewear companies to register Chinese websites as soon as possible. The registration of Chinese URLs follows the principle of first-in-first-served, and is not subject to the restrictions of 45 types of trademark registration review, once the Chinese URLs related to the enterprise are preemptively registered by others, it is very likely to encounter unfair competition behaviors such as counterfeit websites and false publicity, causing irreversible damage to the trademark rights, brand image and market reputation of the enterprise. Dr. Glasses Chain Co., Ltd. preemptively registered Chinese website: Dr. Glasses. The website effectively curbs others from preemptively registering this website, so that the trademark intellectual property rights of enterprises have been more comprehensively protected. At the same time, as the "first stock" of China's eyewear retail industry, Bose Glasses has also played a leading and exemplary role in actively registering and using Chinese websites and protecting intellectual property rights for the whole industry.
Du Ying, director of the Intellectual Property Research Center of the Central University of Finance and Economics, pointed out that registered trademarks have a system that will be revoked if they are not used for three consecutive years, but there is no such system on Chinese websites. Chinese URLs are actually similar to word trademarks, and have one-to-one correspondence, and this strong connection will maximize the value of goodwill to the enterprise. Under this strong connection, the brand of the enterprise is relatively easy to form goodwill, easy to be supported and constructed, so the collaborative protection between the trademark and the Chinese website is of great significance.
With the acceleration of the pace of Chinese enterprises "going global", the internationalization strategy has become an inevitable choice for the development of many enterprises. However, in the international market, language and cultural differences are often a barrier to business expansion. The application of Chinese domain names solves this problem for enterprises. It breaks the boundaries of language, allowing Chinese brands to be accurately communicated and recognized around the world. With its professional advantages in the field of Chinese domain name registration, Jingke.com has provided strong support for many Chinese enterprises interested in internationalization. By registering a Chinese domain name, enterprises can establish a distinctive brand image in the international market, enhance the international competitiveness of the brand, and lay a solid foundation for the company's globalization strategy.
As a leader in the field of Chinese domain name registration, Jingke.com provides strong support for enterprises to strengthen digital brand building with its professional services, innovative ideas and excellent performance. In the future, with the continuous progress of technology and the continuous expansion of the market, Jingke.com will continue to adhere to the service concept of "customer-centric", continuously optimize products and services, and help more enterprises to ride the wind and waves in the digital era and sail away. Chinese domain names are becoming a new bridge connecting brands and the future, and Jingke.com is the most solid cornerstone of this bridge.