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Text: Dry mixed vegetables
Edit|Zhe has melons
Is it now that the entertainment industry is per capita in film, television, and song?
Even if I open up a new track, I haven't seen any masterpieces.
Bailu, who has not won the award in film and television, can hold a concert.
It's really jaw-dropping.
White Deer's new album
As soon as Bailu's first digital music album was announced, he was complained about because of outrageous pricing.
A digital album contains only three songs and costs 12 yuan.
It's normal so far, but the 88 yuan gift package launched by her team at the same time contains five versions.
Let's not talk about the substantive differences between these five versions,
Is it really necessary to distinguish between the White Deer version and the White Mengyan version?
Bailu's real name, Bai Mengyan. To put it bluntly, it's the same person,
It's really hard not to suspect that Bailu's team made the version for the sake of one more version.
Whether the album is good or not is still up to the listener.
Listen to what netizens have to say.
The price of the gift package of 88 yuan is true, and it dares to offer more than many well-known singers.
Taylor Swift's digital album launched on two major music platforms in China,
The price is 35 yuan per piece. The entire album contains 20 songs.
But even so, the album has been criticized for being "overpriced".
Now a digital album of the well-known actor Bailu, the production level is unknown,
The asking price is almost three times that of Taylor Swift, which is really staggering.
thought that this "capital carnival" was a one-man show,
I didn't expect someone to play with.
The 88 yuan luxury digital album released on September 6, 2024, has sold more than 10,000 copies.
This is not an exaggeration, the Bailu team also officially announced the first concert.
And the ticketing rules of the concert can be regarded as "the culmination of the world",
The tricks of traffic monetization have been played to the extreme.
There are only 750 places to enter, and you need to buy them by lottery.
Fans need to buy merchandise for more than 35 yuan to get 1 chance to draw tickets.
In other words, anyone who wants to enter must spend enough 35 yuan first, but they may not be able to get a ticket.
I think I've seen this trick somewhere.
A well-known domestic men's group brokerage company has created the peak of the times of TFBOYS.
When selling tickets for the concert of the boy group Times Youth League, the ticket sales rules of "explosion" were adopted.
If fans want to participate in offline concerts, they must first spend 298 yuan to become a senior member of the group.
And obtain the ticket purchase privilege code before the ticket is issued, and you will be eligible to grab the ticket.
There is also no guarantee that you will be able to buy a ticket.
Compared with 35 yuan and 298 yuan, Bailu is still a big deal.
In this era, if you want to watch a concert, you not only have to spend money, but also have to work hard.
At the same time, the admission quota of 35 yuan provides convenience for "scalpers" and disrupts market rules.
To set such a rule is to play with the public for fools.
In addition to such a "new way" gameplay, the most common way to "cut leeks" in the entertainment industry is to open a store.
Zhao Lusi's dessert shop
Zhao Lusi, a popular post-95s flower, is also well versed in making money.
Opened a dessert shop called "Rosy Wylie" near Hengdian Film and Television City, where fans and stars gather.
I have to say that I really know how to choose a location, not in Shanghai, not in Beijing.
chose to choose a film and television city where he and other stars worked,
The specific consumer groups are self-evident to the audience.
Because of its own star benefits, it has not been opened for a few months, and it has attracted widespread attention from netizens.
It turned out that this dessert shop was on the hot search because of its high price.
A puff is priced at 36 yuan, if the audience has no real sense of this price,
Then the next glass of milk for 16 yuan is enough to be jaw-dropping.
Some fans posted a single saying that Zhao Lusi's puffs are not ordinary puffs.
but the well-known dessert Paris Brest Puffs, one has four inches,
And a well-known fast food company once priced a glass of milk at 19 yuan,
This proves that the price of Zhao Lusi's dessert shop is very reasonable.
In addition, Zhao Lusi specially decorated the dessert shop into a high-end storefront,
The purpose is to provide fans with a service to take photos and check in.
Since Hengdian is the largest film and television experience base in the country,
The level of consumption is naturally much higher, which echoes the high-priced desserts.
It seems that the audience of Zhao Lusi's dessert shop is really not our "general public".
A wave of just flat waves has risen, and some netizens on a certain platform revealed,
Zhao Lusi's dessert shop is not allowed to enter without consumption.
The fan responded that "it is Zhao Lusi's former employee who does not consume and is not allowed to enter." ”
Whether this statement is true or false is still up to the public.
However, for celebrities to open stores, netizens said:
Guan Xiaotong and the bubble tea shop
Indeed, it is difficult for celebrities to open stores.
If there are celebrities, they will suffer the "loss" of not being able to do business.
As a public figure, the business activities and even every move of a celebrity are closely related to their own image.
Then the bubble tea shop co-funded with his family can be said to be inseparable from me.
Guan Xiaotong once entered the catering industry with his father and opened a milk tea shop "Natural Stay" in Chengdu.
And Guan Xiaotong himself personally came to the scene to promote, attracting a large number of fans and customers to join in the fun.
A few years after the bubble tea shop was opened, there was news that the company was forced to hold on to 1.3 million.
After digging deeply, I realized that there were still a lot of things that happened to "natural stay".
As early as 2021, this milk tea company was publicly hammered by the franchise store, and took a franchise fee of 700,000 yuan but didn't care about it.
And in the absence of a commercial franchise license, open to join privately.
As soon as the matter fermented, Guan Xiaotong also rushed to the hot search.
At this time, Guan Xiaotong's team began to pay attention to this matter, and at the same time, the company issued a statement.
said that Guan Xiaotong has nothing to do with the bubble tea shop, but is just a spokesperson.
In July 2023, the bubble tea shop was completely listed on the list of dishonest executions.
At this time, Guan Xiaotong's team issued a statement again, saying that Guan Xiaotong had nothing to do with this case.
This statement concealed the melon-eating masses and fans, but it couldn't hide from the professionals.
Some netizens found out that Guan Xiaotong's father, Guan Shao, had indirectly held 35% of the shares of "Natural Stay".
As the saying goes, "the premise of sin not being good for children is not as good as children".
Did Guan Xiaotong really not profit from this?
Can this still be said to have nothing to do with Guan Xiaotong?
Sober as Zhang Songwen
Even if the star only acts as a living person's sign.
But as the saying goes, "with great power comes great responsibility".
Fans rely on their trust in celebrities to choose the products they endorse,
If there is a problem with the product, then it is not only your own interests that will be consumed, but also the damage of being "backstabbed" by the star.
Isn't there a sober and self-aware person in the entertainment industry?
Yes, Zhang Songwen is one of them.
Commercial resources are a good way for celebrities to make money,
Zhang Songwen refused more than a dozen businesses at the time of the fire.
With the popularity of "Hurricane" at that time, it undoubtedly "lost" more than 10 million endorsement fees.
Zhang Songwen's move undoubtedly confirms a sentence:
There is a specialization in the art industry, and professional things are done by professional people.
An actor just has to perform well, and there is no need to worry about other things!
In 2023, when he was at his most popular, Zhang Songwen even refused the best opportunity to show his face "Weibo Night".
Perhaps Zhang Songwen has long been ready to "not for fame and fortune".
In fact, the underlying logic of celebrities opening stores is no secret.
Relying solely on the star's own popularity and fan effect can already bring bonuses to the brand.
Chen He's hot pot restaurant "Xianhezhuang" made a lot of money in the early years because of the "Chen He effect".
It seems that Zhang Songwen is not only a clear stream in terms of being an actor, but also a clear stream in terms of "making money".
epilogue
"Speaking with works" is Zhang Songwen's belief,
And such a simple truth has become a "special case" in the entertainment industry.
It's sad.
Do the audience friends have any opinions on the celebrity's "cutting leeks"?
Some references:
Zhang Songwen refused to participate in the Weibo night and did not accept any business activities
Bailu's new album was launched, and the price was up to 88 yuan, which was questioned about cutting leeks, and netizens in the comment area had different opinions
Guan Xiaotong's milk tea shop has become an "old man", why do celebrity side hustles frequently close down|New Express
Artist Zhao Lusi opened a dessert shop, 36 puffs, 16 cups of milk, can't enter without consumption?|Baidu clumsy doesn't know 123
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