In the era of smart phones, input method is a communication tool and an important assistant to improve efficiency. In the era of AI large models, input methods have become a powerful entrance to Internet services with their intelligence and personalization. Recently, Mob Research Institute released the "2024 China Third-Party Input Method Industry Insights" (hereinafter referred to as the "Report"), which provides an in-depth analysis of the current situation and competitive situation of the third-party input method industry, and at the same time studies user insights and future trends.
The report points out that the overall scale of China's third-party input method will show a fluctuating growth trend in 2024. Entering the era of "model as application", major input method manufacturers have accessed AI large models to promote the development of "AI input method" and open the second growth curve. As the key technology of this round of input method innovation, AI large model has three characteristics: intelligence and integration, personalization and specialization, and cross-platform and compatibility. Through the solution of "AI input + intelligent terminal", it provides a more high-performance, intelligent and personalized interactive experience.
According to the data of the report, the top three in the third-party input method industry are Sogou, iFLYTEK and Baidu, with a market share of more than 70%, fully demonstrating their comprehensive strength in technology, products and services. In other words, you can use the AI input of a large model just by typing. As one of the representatives of AI input method, iFLYTEK input method is the first in the industry to integrate text, voice, image and other multimodal technologies to realize the "human-machine co-creation" of input content; With the help of the self-learning ability of the large model, the whole input process can be better predicted, automatically corrected, and integrated with services, greatly improving the input efficiency and accuracy.
At the same time, the data shows that the Xunfei input method has a net increase of 893,000 month-on-month, with the largest increase, with a growth rate of 15.5%, the fastest growth rate. The report observes that the iFLYTEK input method is based on the base capability of the Xinghuo model, and takes the lead in customizing the input method cognitive model in the industry, covering the AI capability matrix of text generation, multilingual speech, and multi-modal generation, and builds an AI input ecology. In the past 24 years, it has also deeply focused on user expression scenarios to create personalized input "agents"; With the upgrade of the large voice model, 74 languages/dialects are switched-free dialogues, and the application effect is leading, becoming the leader of AI input methods.
For the majority of users, scenario-based applications with input methods can experience the relevant functions of AI large models without input prompts. Especially in the three major scenarios of social interaction, education and learning, and web search, the usage rate of AI input can better match user needs, improve input efficiency, and help users reshape content and expression. According to the survey results of the Mob Research Institute, AI input has begun to win more and more user recognition; The overall satisfaction of third-party input method users is high.
With the continuous development of AI technology and the arrival of the critical period of application and promotion, the third-party input method of the overall advanced AI will usher in a new development trend and direction. At present, the AI input method is changing to the whole population and all scenes, so that users can enjoy a new input experience regardless of their youth, occupation or scenario. It is believed that in the future, AI input method or humanoid robot will become one of the important mediums for robots to "understand the world and express themselves".