Does anyone still remember starring with Yang Mi in "The Fourth Master" He Shengming, Zhu Yongteng in "Eighteen-Year-Old Sky", Chi Shuai in "The Temptation to Go Home", and Gao Ziqi in "New Huanzhu Gege"?
In recent years, there has been very little news about these outdated middle-aged male stars, and one by one seems to have evaporated from the world, do you think they have all retired from the circle? Of course not!
If you open the video account at this time and find their video account, you will find that they are very active and have a lot of followers.
In the video, they are dressed in suits, showing the charm of mature bosses in their gestures, talking eloquently about the awakening of women, and calling on women to take care of themselves:
"Sister, in the second half of your life, you must live as you like and live for yourself"
"I especially admire a woman who may not have the life of a princess, but has the heart of a queen, am I talking about you?"
"Sisters, you must be independent, confident, beautiful, elegant, and love yourself well."
These chicken soup literature really hit the hearts of those sisters and caused huge emotional resonance. In the comment area, countless middle-aged and elderly women left comments such as affirmative likes, love flowers, and thanks to their younger brothers.
These middle-aged male stars over 40 years old, as they get older, have fewer and fewer job opportunities in film and television dramas, and they can't receive commercial advertisements and endorsements without works and fame. Now, on the contrary, he has opened up a new track on the video account and found new "employment opportunities".
01 The boss warm man is set as a "traffic password"
used to be a male god in youth memory, a handsome male protagonist on the screen, and also attracted a group of female fans, and now he has become a "middle-aged and elderly inspirational teacher" in the video account, which is also loved by female fans, but the age group of fans is different.
Zhu Yongteng was wearing a suit, holding a glass of water, and calmly talked about what kind of woman he admired in the video.
He Shengming is also wearing a suit or business casual clothes, and his video style will be more amorous, with brushed eyes, gentle words, and ambiguous emotions, which make the sisters crazy.
Chi Shuai is wearing a new Chinese-style shirt in haze blue, with a pair of gold-wire glasses on the bridge of his nose, and he can also be loved by a group of sisters with the temperament of a noble son of the Republic of China.
They create an image of "affectionate boss" or "gentle and warm man", saying sentences in the style of emotional masters, winning the hearts of "sisters" and providing them with emotional value and spiritual comfort.
If you watch a few more videos of such male stars, you will find that they all have some "Jin Dong's shadow" more or less, and many netizens ridiculed, isn't this the star version of "Xiucai"?
There have been news reports before that a middle-aged eldest sister fell in love with a "fake Jin Dong" and was defrauded of money many times. The eldest sister said that "Jin Dong" can talk to her very well, is very considerate, and gives full emotional value, even if the people around her tell her that this is a liar, the eldest sister resolutely does not believe it!
The anchor "Xiucai", who was once a smash hit on Douyin and has a lot of aunt fans, also took this path.
It can be seen how attractive the gentle and mature "Jin Dong" character is to the sisters! grasped the hearts of these female consumers, and the male stars also started the live broadcast to bring goods, steadily harvested the wallets of their sisters, and became the "Li Jiaqi" of the live broadcast of the video account, starting the second spring of their careers.
02 The male star who "understands you" brings goods to harvest the sisters live
Middle-aged and elderly women have entered the settlement of "money and leisure", have a certain amount of spending power and family daily needs, and also have a lot of time to stay in the live broadcast room. High order frequency, low return rate, and impulsive consumption of emotional value, middle-aged and elderly female consumers with these attributes are self-evident.
Most of the categories they bring live broadcast goods are skin care products, underwear, and household cleaning products, which are basically domestic brands or white-label products.
During the live broadcast, they will also implement their "understand you" character to the end.
For example, Zhu Yongteng will directly pull his 76-year-old mother to share the use and effect of facial essence oil on the spot, and then announce domineeringly: "I only have one guarantee, you won't want to use other products after using it."
His boss will frequently appear in various products such as autumn moon pears, bird's nest porridge, scarves, dresses, etc., similar to Li Jiaqi's mantra "all girls".
In addition to Zhu Yongteng's boss character, Chi Shuai staged the "temptation of consumption" in the live broadcast room in the style of a child, and took on the responsibility of opening the "home style" mode of bringing goods, and firmly established the character of a good man at home.
Occasionally, these middle-aged male stars will also show their acting skills and stage a "small plot" in the live broadcast room. For example, Zhu Yongteng affectionately read the confession letter of his sister's fans, and played the emotional card to make fans consume more. There are also plots such as working with illness, wrong links, wrong prices, etc., judging from the data, the sisters are very fond of this.
Taking Zhu Yongteng as an example, platform data shows that the sales of two live broadcasts of video accounts reached 1.55 million yuan, and the sales of a single live broadcast exceeded 750,000 yuan. The sales of a suitcase in Renzhong's live broadcast are close to 3 million; Chi Shuai's premiere created nearly 4.5 million viewers......
These data are actually nothing if you get a mature sound and a certain fast, but for these middle-aged male stars, they are already the leaders on the video number track.
Will they become the "Li Jiaqi" of the video account in the future? I believe that those who work hard will definitely have gains, they face the disadvantages of "outdated" and "old", and still actively look for a new way out, which is the real "brother who overcomes difficulties".