Holiday consumption is a window to observe economic development, this year's Mid-Autumn Festival holiday, travel, box office and other data reflect the continuous release of the potential of the consumer market.
The travel consumer market is hot //
The Mid-Autumn Festival holiday tourism flow, family visit flow, and student flow are intertwined and superimposed, and the overall passenger flow will remain high.
According to the forecast of the National Immigration Administration, cross-border travel during the Mid-Autumn Festival holiday and the return of Hong Kong, Macao and Taiwan compatriots and overseas Chinese to their hometowns for reunion will be superimposed, and the national ports will usher in a peak of entry and exit, with an average of 1.8 million daily inbound and outbound passengers, an increase of 21.9% over the same period last year.
According to the forecast, the peak of inbound and outbound passenger flow will be mainly concentrated on September 14 and 17. The daily average number of inbound and outbound passengers at Beijing Capital Airport, Shanghai Pudong Airport, Guangzhou Baiyun Airport and Chengdu Tianfu Airport is expected to reach 42,000, 95,000, 42,000 and 16,000 respectively.
It was learned from China State Railway Group Co., Ltd. (hereinafter referred to as "China Railway Group") that the five-day railway Mid-Autumn Festival holiday transportation will start tomorrow, from September 14 to 18, the national railway is expected to send 74 million passengers, with an average of 14.8 million passengers per day, and September 15 is the peak day of passenger flow, which is expected to send about 16.8 million passengers.
The person in charge of the passenger transport department of China Railway Group said that from the pre-sale of railway 12306, Beijing, Guangzhou, Shanghai, Chengdu, Hangzhou, Shenzhen, Nanjing, Wuhan, Xi'an, Zhengzhou and other cities and Beijing to Shanghai, Changsha to Guangzhou, Xi'an to Chengdu, Beijing to Hohhot, Beijing to Zhengzhou and other areas of passenger flow are more concentrated. The railway department adheres to the people-centered development philosophy, actively adapts to the new situation of strong growth in passenger travel demand, carefully formulates holiday transportation plans, does everything possible to tap the transportation potential, optimizes the passenger train operation plan, and implements measures to facilitate and benefit the people, so as to provide strong support for the safe, orderly and warm travel of passengers on holidays and the smooth operation of the economy.
17 new films "Fierce War" Mid-Autumn Festival //
This year's Mid-Autumn Festival will usher in 17 new films and a number of re-screens of old films, covering drama, comedy, crime, family, suspense, disaster, thriller, animation and other genres.
According to Maoyan data, as of 18:00 on September 14, the total pre-sale box office (including screenings) of the Mid-Autumn Festival stalls in the Chinese film market in 2024 has exceeded 47 million yuan. "Wild Child" "I wish you happiness!" "The Determination to Run Away" ranked among the top three in the Mid-Autumn Festival pre-sale box office list.
Consumption potential is expected to continue to be released //
In the Mid-Autumn Festival gift list, the indispensable thing is mooncakes.
For the Mid-Autumn Festival sales performance, the relevant staff of the three squirrels said, "The Mid-Autumn Festival is approaching, and the moon cake business has driven the growth of the online snack nut specialty category in August, among which the growth rate of the moon cakes of the three squirrels exceeded that of the market, compared with last year, the sales of squirrel moon cakes increased by 71.4% year-on-year, and ranked among the top 10 brands of Douyin moon cakes." ”
As one of the main businesses of moon cakes, Wufangzhai and Beijing Daoxiang Village have also spent a lot of effort on this year's Mid-Autumn Festival. It is understood that during this year's Mid-Autumn Festival, Beijing Daoxiang Village not only launched a new moon cake with Liubiju, but also upgraded some traditional products and enriched the materials; At the same time, the marketing level has also made great efforts, and a "Jingqiu Garden Tour· Intangible Cultural Heritage Pick-up" activity was carried out in the Beijing Daoxiangcun store, and a total of 17 offline stores made themed store decorations and invited customers to interact.
Wufangzhai said that for this year's Mid-Autumn Festival, Wufangzhai has carried out the production and marketing planning of moon cakes and related products in advance, starting from the level of products, channels, and marketing promotion, so as to actively respond to the consumption needs of consumers in different dimensions; On the other hand, based on the trends of audience changes and diversification of consumer demand, Wufangzhai has created a new experience with innovation, and has successively carried out Mid-Autumn Festival theme cross-border cooperation and publicity with brands such as Manchester City, Qiaqia, Paramount and Thermos to stimulate the interest of consumers in all circles.
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