Xia Fengjian led a team to investigate the development of the cultural tourism industry Hao Liyi/photo
On September 14, Xia Fengjian, Secretary of the Municipal Party Committee, led a team to investigate the development of the cultural tourism industry and guide the promotion of the integrated development of agriculture, culture and tourism. Peng Yingmei, Deputy Secretary of the Municipal Party Committee and Mayor, Bai Yun, Director of the Standing Committee of the Municipal People's Congress, and Liu Jixiang, Deputy Secretary of the Municipal Party Committee, investigated together.
Photo courtesy of Zhougong Mountain Shili Fangfei Hot Spring Health Valley Scenic Area
Located in Zhougongshan Town, Yucheng District, Zhougongshan Shili Fangfei Hot Spring Health Valley is a resort complex integrating "original ecology + hot springs + health care + leisure and vacation", and is also a model for developing rural tourism and promoting the integrated development of agriculture, culture and tourism. Xia Fengjian and his entourage had a detailed understanding of the construction and management of the project. He said that it is necessary to tap and revitalize the advantages of rural resources with market-oriented and socialized forces, effectively transform resource advantages into development advantages, make good use of the "hot spring" resources of Zhougongshan, play a good "characteristic card" of hot spring health care, and continuously enhance the popularity of Zhougongshan hot spring resort tourism destination brand, and truly realize the integrated development of agriculture, culture and tourism.
Bifeng Gorge Scenic Area Gu Zhenhua / photo
As a 5A scenic spot, in order to improve the facilities and service level of the scenic spot, Bifengxia Scenic Area has fully launched the upgrading and transformation of tourism facilities this year, focusing on building "four entrances" (Huanglong Bridge entrance, No. 2 Bridge entrance, canyon scenic area entrance, zoo entrance) and "two channels" (jungle road, giant panda road) and "one center" (visitor center) and canyon pedestrian suspension bridge. After listening to the upgrading plan, Xia Fengjian pointed out that it is necessary to continue to enrich the business format of the scenic spot, broaden the tourism scene, improve the quality internally, shape the image externally, and continuously enhance the attractiveness of the scenic spot. At the same time, the Mid-Autumn Festival and National Day "Double Festival" is approaching, and the Bifeng Gorge Scenic Area will usher in the peak period of passenger flow, and the scenic spot should focus on the whole chain of "eating, living, traveling, traveling, shopping, and entertainment" to make precise efforts, continue to enrich the business format of the scenic spot, innovate cultural tourism products and consumption scenarios, strengthen safety and standardized management, and effectively improve the experience and satisfaction of tourists.
Ya'an 318 Self-driving Base Camp, · City, China Dai Fuli/photo
China · Ya'an 318 Self-driving Base Camp Project is committed to building Ya'an into a collection of self-driving industry, products, services and supporting facilities as one of the assembly and departure points of China's Sichuan-Tibet tour. The research team came to the 318 Miniature Museum, combined with physical displays, graphic introductions, interactive experiences and other forms to gain an in-depth understanding of the historical evolution, geographical characteristics, natural scenery and cultural customs of National Highway 318. Xia Fengjian said that it is necessary to make good use of the business card of "National Highway 318", continuously enrich the supply of high-quality tourism, enhance the interactive experience of tourists, provide more convenient public services, better meet the new needs of diversified and personalized tourism consumption, and strive to build the Ya'an 318 self-driving base camp in China's · into a national landmark self-driving base camp.
The research team also came to the Panda Convention and Exhibition Center to supervise the preparations for the main venue of the 2024 Sichuan Provincial Culture and Tourism Development Conference. Xia Fengjian pointed out that it is necessary to prepare for the provincial cultural and tourism conference with high standards, and go all out to sprint the preparatory work to ensure the realization of the goal of "holding the conference, rejuvenating the city, and promoting the industry".
Relevant municipal leaders, the secretary-general of the municipal government, and the main responsible comrades of Yucheng District and the Municipal Bureau of Culture, Radio, Television, Sports and Tourism attended the meeting.
Reporter Wu Yue of Ya'an Rong Media Center