Today, Xiaobian will share with you solutions for the marriage and love industry. Specifically, there are the following links.
1. Industry solutions
The first is the exposure link: here you can use the major high-quality advertising positions to reach each user in multiple scenarios, and the ultimate goal is to achieve more user experience interaction to improve the user's experience. The exposure of advertisements is mainly analyzed from the placement of placements, and the first recommended resource location is WeChat Moments advertising. From the analysis of WeChat user attributes: the age of users is mainly concentrated between 19 and 55 years old, relatively young and most of them are white-collar office workers, etc., with strong consumption power, and will not reject the Internet economy, accustomed to the current WeChat social app Internet habits, the frequency of use of Tencent social app is also more, the specific case of Moments advertising can be referred to as follows:
Secondly, you can also place an official account advertisement, and select the bottom big picture of the official account, the big picture in the text, the bottom picture banner, etc. Why did you choose the official account advertising position? The main reason is that its advertising forms are diverse, people's acceptance is relatively high, and now the habit of users browsing the official account is still very common, and the number of users is relatively large and meets the needs of advertisers. In this advertising process, you can choose oCPM if you optimize the target, and guide the official account users to register the blind date app during the exposure process, and the specific case can refer to the following picture:
The third is the form of delivery: it is recommended to be placed on the Tencent platform and content media, and the style can be selected in the form of splash screen, information flow, detail page, vertical video, focus map or pause post, etc., and the process of advertising can be combined with the traffic demand of resource placement, so as to achieve the sub-placement coefficient, the purpose is to achieve differentiated pricing competition and achieve volume. For specific resource slots, please refer to the following Tencent advertising background pictures:
Finally, you can also choose the location of Youlianghui advertising resources, the main reasons are as follows: the location of Youlianghui advertising resources integrates tens of thousands of high-quality media and massive exposure, the optimal ecology of the whole marketing scene and covers a wide area, although some apps have a small monthly active volume, but the number of apps involved in the location of Youlianghui advertising resources is relatively large, and the form is relatively rich, covering many users, and the display on multiple apps can achieve the impact of multiple frequencies on users to achieve the purpose of leaving a deep impression.
2. Industry delivery guidelines
In terms of placement: use the priority acquisition function tool to help increase ad exposure, and you can use the seed population to automatically expand the volume. For example, the number of valid and ordered seed data packages is used to expand the volume, and the number is controlled between 10,000 and 100,000, but if it does not reach this level, then at least 2,000 or more are required. In the exposure process, you can use a one-click starting volume to quickly accumulate advertising models to improve competitiveness and volume, and automatically bid based on customer demand to obtain more customer information that meets cost expectations.
There's an ad delivery logic here, and the system will try to complete the daily consumption of ads and achieve the maximum number of conversions. During ad exploration, the system will help your ad get consistent exposure and get more high-converting demographic data.
From the above ad content creatives, you can use dynamic creative to improve conversions, use the system to generate the best permutations and combinations, and quickly generate multiple creative ideas to make their high-quality creatives stand out, mainly from the following points to share.
1. Dynamic creativity
There is an efficient tool in the background of the advertising system, the system can intelligently generate creative permutations and combinations of videos, and multiple creative materials are generated at the same time, among which the best quality ideas will naturally stand out.
2. Native promotion page (MP)
In terms of text writing, it is necessary to write exciting and innovative copywriting, which can tell the advantages of the brand or product preferential activities, so as to guide customers to place orders or register, achieve final conversion and improve conversion rate. On the goal of promotion, it is recommended to follow the official account, consult online customer service, jump to external links, and use marketing construction plug-ins to improve the interaction rate of advertising, so as to improve the effectiveness of advertising effect.
3. Promotion link form collection, one-click dialing, graphic and text composite components, and enterprise WeChat add consultation, which can select the corresponding components according to the needs of advertisers for efficient marketing.
4. In terms of the landing page, it is recommended that the components can be set in color, spacing, position, etc.
Industry delivery suggestions: In terms of copywriting, you can use free blind date communities, a high sense of interaction and emphasizing the distance of distance, single dating in the same city, online chatting, like to meet, real people and other copywriting. Through the delimitation of specific words, such as "divorced/local dating", "divorced blind date community", "post-75 corporate executives, independent housing", "looking for people to live a solid life", etc., to attract the curiosity of better users.
In the blind date scene, it is highly recommended to use real original materials, and you can choose picture materials or selfies with high appearance and clarity of different age groups, so that the advertising materials will be more original. Through this form, more blind dates can be attracted to click on the advertisement, and the conversion benefit of advertising can be achieved.