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The first AI iPhone in history, and it is also the iPhone that can squeeze toothpaste the most
Apple's "AI Era": Is it a squeezed toothpaste, or a key to the future?
"An exciting new era has begun!" Cook couldn't hide his excitement at the press conference, announcing the arrival of the iPhone 16 series to the world, as well as Apple's "born for AI" Apple Intelligence. In the comment area after the press conference, in addition to the memes that routinely ridiculed Cook's time algorithm, there were more disappointed and questioning voices: "That's it? "Don't send the same iPhone every year."
Indeed, compared to the various rumors that have been hyped up before, the appearance of Apple Intelligence is more like a well-planned "squeeze toothpaste" type of marketing. Whether it's smart writing, image search, voice assistant, or information summarization, these features are nothing new in the Android camp. Even Apple's vaunted "personalization" and "privacy protection" are the same as Google's Gemini AI philosophy.
Could it be that Apple, which is accustomed to leading the trend of technology, has really fallen behind in the field of AI this time?
It is undeniable that the belated arrival of Apple Intelligence has made many people doubt Apple's ability to innovate. Especially in today's era of generative AI technology, Apple doesn't seem to have delivered a satisfactory answer.
If we jump out of the simple function comparison, from Apple's consistent product strategy and market layout, we may be able to have a deeper understanding of Apple Intelligence.
Apple has never been a company that has gone after "being the first to eat crabs". From the iPhone to the Apple Watch, Apple's product strategy has always been "late strike", on the basis of fully absorbing existing technology and user feedback, to create products with a better experience and a more complete ecology.
Apple's advantage lies in the deep integration of software and hardware ecosystems. Apple Intelligence is not an isolated function, but is deeply integrated with the iOS system, A18 chip, Siri voice assistant, etc., to form a complete closed loop of intelligent experience. This kind of software and hardware synergy is an advantage that is difficult for other manufacturers to replicate.
More importantly, the implementation of AI technology requires time and data accumulation. The launch of Apple Intelligence is more like a "placeholder" for Apple in the field of AI, laying the foundation for future development.
All this is just speculation based on the available information. The success of Apple Intelligence ultimately depends on whether it can truly solve user pain points and create unique value.
Looking back at the history of science and technology, every technological change will trigger people's infinite reverie and fierce debate. Just like when the iPhone came out, there were also people who questioned whether it could replace Nokia's feature phones. Today, smartphones have changed the way we live.
What does the future hold for Apple Intelligence? Is it a flash in the pan, or is it the next "iPhone moment"? Perhaps only time will tell.
But one thing is for sure, AI technology has permeated every aspect of our lives. Whether it is Apple, Google, or Huawei and Xiaomi in China, they are actively exploring the application of AI technology.
AI will no longer be the exclusive toy of tech giants, but will become an integral part of our lives like water and electricity.
Are you ready?
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