Another well-known burger brand collapsed! "More than 30 pieces of hamburgers, stall rats running everywhere" "Dirty and messy" "It's a small workshop without dine-in" "The key is not cheap" "I'm really speechless, I eat raw meat" ......
Screenshot of netizens' social media
On September 7, the food safety issue of the burger chain brand Niu Joburg attracted attention.
According to the Southern Metropolis Daily, a netizen posted, "The best way to disenchant Niu Jobao is to pick it up." The netizen said that he found that Niu Joborg's store was hidden in a small alley and was very dirty. Similar posts have attracted attention and discussion on social platforms.
Rats are running everywhere, and the ground is covered with oil......
Many of the stores are hidden deep in the alleys and have a shabby environment
Rats are scurrying, the floor is covered with oil, and they don't wash their hands or wear gloves from preparing food to serving it...... To be the No. 1 brand of beef burgers in China and adhere to the first quality of Niu Joburg, it has also "collapsed" recently.
According to Red Star News, some netizens recently disliked the delivery fee being too expensive and chose to go to a Niu Joburg store to pick up the food by themselves, but they saw the above scene.
On September 5, the clerk of the store involved told reporters that at the end of last month, netizens saw rat infestation on the kitchen cloud monitoring platform, and the store immediately carried out rectification after learning about it. The local municipal supervision department confirmed to reporters that law enforcement officers went to the scene after the incident to confirm that they had purchased rat traps, anti-rat poison and other devices.
In addition, according to a reporter from Southern Metropolis Daily, it was found that many franchised stores in Niu York Fort were hidden in the depths of the alley, the environment was simple, "dirty and messy". On the takeaway platform, Niu Joburg is quite popular with consumers.
The picture shows a store in Haizhu, Guangzhou, hidden in this alley Picture source: Southern Metropolis Daily
Taking the Shanghai market as an example, many Niu Joburg stores have more than 4,000 monthly sales on the platform, and some even exceed 5,000 orders and 7,000 orders, and many stores have also won the top 5 and even ranked 1st in the Hamburger praise list and hot sales list in their respective sections or regions.
Netizens hotly discussed:
Many netizens said that they were "persuaded to quit", "it's disgusting to think about it", "it's so expensive to sell, and even basic hygiene can't be guaranteed", "it's all over the screen", ......
On the Black Cat complaint platform, there are also many complaints involving food safety issues in Cattle Joburg.
Image source: Black Cat Complaint
Official response: Rectification and upgrading are underway
"From more than 400 dirty messes to more than 60 left"
If the brand image upgrade is not completed before the expiration of the contract, Niu Joorburg will take penalties in accordance with relevant regulations, including but not limited to suspension of business for rectification, up to the cancellation of the subsequent free renewal policy.
Niu Joburg said that in recent years, the company is actively engaged in the rectification or relocation of old stores, from more than 400 dirty and messy at the most, to more than 60 today.
Most of the online accusations about the environment and food hygiene in Cowjoburg come from old shops and individual special cases. For hygiene issues, the company has strict third-party regular inspections, and will not tolerate problematic stores, and will immediately rectify or close them. The company welcomes customers to report the actual problems encountered through official channels, rather than relying on false rumors and excessive exaggeration of individual phenomena.
According to Tianyan, the company behind Niu Joburg, Shanghai Niu Joburg Catering Group Co., Ltd., was involved in a franchise contract dispute.
The number of stores is in the thousands
There is a product called "McDonald's Flat"
According to public information, Niu Joburg started from Shanghai, and currently has nearly 1,400 stores across the country, according to the third-party platform Narrow Door Restaurant, as of August 2, Niu Joburg has 1,051 stores in business, mainly in Jiangsu, Shanghai, Zhejiang, Guangdong and other places.
In terms of price, the price of Niu Joburg is lower than that of KFC and McDonald's. Niu Joburg launched a name called "Angus Pure Beef Burger" is called "McDonald's Angus" flat, Niu Joburg's Angus Pure Beef Burger original price of 28 yuan, group purchase price of 17.9 yuan, McDonald's cheese Angus thick beef burger price of 31 yuan, bacon cheese Angus thick beef burger price of 33.5 yuan.
Cattle Joburg Angus Pure Beef Fort Image source: Southern Metropolis Daily
The price of Niu Joburg is close to that of Tustin and Wallace, and many products are even more expensive than Tustin, which also sells handmade burgers.
According to the official ordering applet, the price of a single burger at KFC is 18-32 yuan, the price of a burger at McDonald's is 13-25 yuan, the price of a burger at Tustin is 14-18 yuan, and the price of a burger at Wallace is 10-13 yuan.
According to the takeaway platform, the price of a single burger in Niu Joburg mainly fluctuates around 30 yuan, the most expensive Lion King three-layer burger sells for 52.9 yuan, and the use of group purchase is obviously a lot discount, the group purchase price of a single burger is 9.9-29.9 yuan, the group purchase price of the Lion King three-layer burger is 29.9 yuan, and the group purchase price of a single package including 1 snack and 1 drink is 22.9-35.9 yuan.
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