Peninsula all-media reporter Wang Liping, Huang Yingying, United Daily reporter Jiang Ming
On September 11, the "Cultural 'Two Innovations' · CPPCC Online" online theme publicity interview group entered Qingdao. The interview group experienced the local traditional opera of Qingdao in the Minghaitang Crosstalk Theater, and the interesting baggage and performance attracted continuous laughter on the scene.
Lu Tong, a member of the Qingdao CPPCC and the head of the Minghaitang Crosstalk Theater, introduced that the Minghaitang Theater has created a brand of Qingdao's traditional quyi culture, insisting on normalized performances, and the quyi works are deeply loved by young audiences. At present, the theater has become an important platform for cross talk lovers in the island city to exchange traditional culture and appreciate quyi works.
Feng Gong and Cao Yunjin have all come to Minghaitang to perform
A plate of melon seeds, a pot of tea, a table and a few chairs, two cross talk actors in coats on the stage are performing cross talk, and the audience drinks tea and listens to music. On September 11th, the Minghaitang cross talk theater was full of laughter.
Minghaitang Happy Theater is the first traditional cultural hall in Qingdao that integrates normalized performances, teaching and training, cultural exchanges, and Internet celebrity incubation, which has just been opened in 2020, and was previously in the ancient cultural city of Laoshan District, and in 2024, Minghaitang Crosstalk Theater will be relocated to Beidu Square.
Lu Tong introduced that the renovated theater has undergone major changes in many aspects such as theater formats, operation models, and performance forms, and has realized butterfly transformation and upgrading. At present, the cross talk actors in the theater are mainly local youth cross talk performances in Qingdao, and large-scale cross talk special performances will be held in Qingdao Grand Theater, Laoshan District Citizen Cultural Center and other places every year, and famous cross talk artists from Beijing and Tianjin will be invited to participate, such as Feng Gong, Jia Xuming, Cao Yunjin, etc.
Lu Tong introduced that in addition to interpreting traditional classic cross talk, cross talk actors have also created many quyi works with Qingdao characteristics, such as "I Love Travel", etc., integrating Qingdao's tourism into cross talk jokes, and integrating Qingdao dialect, historical and cultural stories into quyi works. "Our theater is committed to building a brand of Qingdao's traditional opera culture."
At present, the Minghaitang Crosstalk Theater performs every Friday evening, Saturday afternoon, evening, and Sunday afternoon.
Eighty percent of the audience is young people
Lu Tong, the head of Minghaitang, is a fan of quyi, she loves traditional culture, not only loves to watch quyi performances, but also learned allegro, under the tutelage of Zhu Qi, a famous cross talk actor in Qingdao, and is also the apprentice grandson of Tang Jiezhong, a famous cross talk artist.
Lu Tong told reporters that inspired by her master and predecessors, after returning to Qingdao from other places to develop, she created such a cross talk theater that promotes traditional culture.
A graduate of the Communication University of China and running a cultural company, Lu Tong is familiar with the way of modern cultural communication. Therefore, in her opinion, traditional culture should not only be sunny and snowy, but also Riba people, so that more audiences can enter the small theater and feel the charm of traditional culture.
"Young people are the help of promoting traditional culture, so we must capture the young group." Lu Tong said that if you keep using old jokes to present cross talk, then young audiences won't like to listen to it, so the theater integrates social hot spots, local dialects, historical and cultural stories, etc., into cross talk works, and has always kept up with current affairs.
In addition, the theater will also integrate cross talk and talk shows. "For example, in the cross talk special, adding talk shows, using talk shows to announce the curtain and interact with the audience, etc., this form is very popular with young people nowadays."
In order to attract young audiences, Minghaitang Theater has also opened official accounts such as Douyin, Video Account, and Xiaohongshu. "The overall operation is okay, the number of fans of the WeChat video account has approached 60,000, and the number of followers of the official account has reached more than 20,000. These two private domain traffic, it is good to reach this number of attention. Lu Tong said.
In terms of innovative performance models, Minghaitang is also constantly trying, such as combining quyi programs and catering to create new formats; The cross talk club "Minghaitang" walked into Wanda Cinema to talk cross talk for the audience, and also opened a "cross talk pop-up store" on Dabao Island.
"At present, 80% of our audience is young people, and only when more and more young people like traditional culture, then the spread of traditional culture will be more vigorous." Lu Tong said.
Create a cross talk interpretation brand in Qingdao
With the efforts of Minghaitang Theater, Qingdao's quyi interpretation has developed gratifyingly, but some problems still exist, such as the shortage of good original quyi works, and the loud "horns" still need to be cultivated. These problems are also problems that Lu Tong has been paying attention to and trying to solve.
As a member of the Chinese People's Political Consultative Conference, in recent years, most of the proposals, social conditions and public opinions written by Lu Tong have been related to traditional culture and cultural tourism. At this year's two sessions, her proposal was "a proposal to promote the development of Qingdao's excellent traditional culture 'two innovations'".
"In the proposal, I mentioned that we should guide the marketization of excellent traditional culture and make Qingdao's traditional culture 'live'." Lu Tong said that I propose to build a traditional cultural and creative industry park, attract intangible cultural heritage projects and craftsmen to settle in, fully promote the deep integration of traditional culture and cultural tourism, and create a Qingdao sample of excellent traditional culture "double creation".
In terms of market-oriented operation, Minghaitang has been constantly exploring. "If we sell tickets to all audiences through online platforms, audiences can buy tickets on platforms such as Maoyan and Dianping, just like buying movie tickets, it's very simple." Lu Tong said.
To Lu Tong's delight, many of her proposals have been implemented by the relevant departments of Qingdao. "The proposal mentioned that the government would increase support for small cultural theaters, and last year, the Qingdao Municipal Bureau of Culture and Tourism gave some support to small theaters that can adhere to regular performances." Lu Tong said.
Based on the shortage of excellent original quyi works, Minghaitang has set up its own quyi creation team, "We work hard to polish the book, and every year we will create original works with different themes, such as cross talk, allegro, Shandong Kuaishu, etc., and many works have won the first prize in provincial and municipal competitions." ”
"In the future, we will continue to strengthen our brand influence and the cultivation of cross talk actors. Strive to create a well-known traditional opera culture brand such as Beijing Youdeyun Club and Qingdao Minghaitang. Lu Tong said.