iQIYI Advertising Promotion - iQIYI Qilin Promotion Platform upgrades conversion tracking operations, simplifies operation steps, and improves the efficiency of joint debugging; The return record is detailed, and the guidelines are clearly prompted; Errors are clearly located to facilitate self-checking.
1. Conversion tracking entrance
1.1 Advantages of the new version of conversion tracking
(1) Simplify the operation steps and improve the efficiency of joint debugging
(2) The return record is detailed and clear
(3) The error is clearly located to facilitate the user's self-check
1.2 Entrance
Top Bar - Assets - Conversion Tracking: Enter the new version of conversion tracking by default
Currently, the new version supports:
- Application API (i.e., original application download API)
- Landing page API
- Apply SDKJS cloth code
1.3 Lists
1. App conversion list
You can view the conversion information of all the [App APIs] + [App SDKs] that have been created in [New + Old Version].
2. Web conversion list
You can view the conversion information of all the [Landing Page API] + [JS Cloth Code] that have been created in [New + Old Version].
2. Conversion Joint Commissioning API
2.1 API Conversion Joint Debugging - Overall Process
1. Create Conversion - Fill in Basic Information - Save After obtaining the key, click [Start Conversion Joint Adjustment] to enter Step1
2. In the Actions column of the conversion list, click [Re-commissioning] to go to Step1
3. In the operation column of the conversion list: Click [Continue Postback] to enter the Step of the previous joint debugging operation. Notes:
- By default, the "Continue Postback" button is not clickable. Only when the latest joint debugging progress is completed after Step 1 is completed and the device is bound---- before the last step is completed, and Step 1 occurs within 48 hours, the "Continue Return" button in the conversion list can be clicked
- If the last joint debugging progress is Step 2, it is recommended not to use the "Continue Postback" function, but "Re-debug"
- If the last joint debugging progress is Step3 to verify the conversion goal callback, click the button to go directly to Step3. When sending back, pay attention to the device information that must match Step 1 (it is recommended to check the device ID of Step 1) and the advertising information of Step 2 (it is recommended to check the exposure ID of Step 2).
- If the last joint debugging progress is Step4, verify the conversion goal and return the postback, click the button to go directly to Step4, and the precautions are the same as above.
- If you switch from a single target to a dual destination for the first time, you cannot use the continuation callback function. After switching from single target to dual target, complete Step 1 again at least once.
2.2 Application API > Landing Page AIP - New Conversion
1. Fill in the basic information according to the prompts→ save and obtain the key→ start the conversion joint debugging
2. If the deep conversion goal is set to "None", it means that the conversion is a single goal. If the deep conversion goal is a different specific, it means that the conversion is dual-goal
3. Single-target switching to dual-goal: When the conversion joint debugging of a single-objective is passed, it can be switched to a dual-goal
- The deep conversion goal can be changed from "none" to other specific values; (If the deep conversion goal already has a specific value, it cannot be modified).
- At this point, you need to re-debug! After re-performing the step1 ~ step4 operation, the dual-target joint debugging is passed, and the dual-target delivery can be carried out; You can't use the resume callback feature
- Otherwise, only the shallow joint debugging is passed, and the deep conversion is to be jointly debugged, and only the shallow conversion target can be used for single-target delivery.
iQIYI Advertising Promotion - The New Version of the Conversion Tracking Operation Guide is introduced here! For more details, you can pay attention to the iQiyi Qilin official account.