Organizing a successful trade fair often requires careful planning and preparation months in advance. In order to create a good exhibition atmosphere and market a good exhibition experience for the exhibitors, there are many things that need to be done in the preparation of the exhibition planning. What are the specifics? Read on!
1. Do a good job of lighting planning
An important point in the design of enterprise exhibitions is whether the lighting effect is appropriate, if the lighting is too bright, it will be dazzling, if it is too dark and not clear enough, so when designing the exhibition, we must ensure that the lighting effect is relaxed. Nowadays, in order to give visitors a better experience, many exhibition design companies will choose the appropriate lighting system to ensure that the lighting has a better effect. Through the contrast of lighting, the exhibition can have a better display effect, and the enterprise exhibition can also better display the brand image and product performance, and effectively help enterprises expand their customer sources.
2. Make a project budget in advance and try to control costs
If you only pay attention to the design and ignore the budget, the budget may exceed the standard and need to be re-designed, which is particularly a waste of manpower and material resources, and it will be more difficult to deal with. Therefore, the exhibition design company should budget well in advance. If you are working with an exhibition design company, you should also understand the cost that the customer can afford in advance. Once we have a budget, we will design and plan the exhibition according to the budget.
3. Determine the design style of the exhibition with customers
Many trade fair designers start out with only their own preferences in mind, and customers will be satisfied, but this is not the case. Different exhibition design styles have great differences, which requires everyone to determine the style of exhibition design with customers, only in this way will not be useless.
4. Highlight featured products or services
The rapid development of society makes the products of many enterprises tend to be single, when customers want to buy a product, they will find that there are too many types of the same product, and they do not know what to choose. Therefore, when we do the display design of the enterprise exhibition, we must place the characteristic products that can represent the brand image of the enterprise in a conspicuous position in the exhibition, so that customers can understand the products, of course, if you can experience it on the spot, it will be better, which can not only leave a deeper impression on visitors, but also promote the increase of enterprise sales.
5. The design of the corporate logo is eye-catching
The logo of the enterprise is the information that visitors can easily pay attention to when approaching the exhibition, so it is necessary to ensure that the logo is concise and clear. Our company has had customers miss potential customers because the corporate identity is not clear enough. Therefore, in order to prevent this kind of situation from happening again, when the company does the exhibition design, it must make the logo eye-catching enough to make customers see it at a glance and leave a deep impression.
6. Control the atmosphere of the exhibition site
A successful exhibition can be seen through the atmosphere of the scene, to achieve this effect, in fact, it is very simple, with the help of the hi on-site interactive platform! The Hi live interactive platform contains dozens of fun interactive games, making it easy to control the whole audience.
Hi live is a simple, free and fun on-site interactive large-screen production tool developed by Beijing Zhongwang Brahma Interactive Entertainment Technology Co., Ltd., which has ranked first in the Baidu index for several consecutive years among similar products in the market, serving 300,000 activities every year, and more than 100 million people around the world have participated in Hi live activities.
At present, HI on-site has covered multiple mainstream scenarios such as commercial activities, corporate activities, industry activities, wedding ceremonies, campus activities, restaurants and bars, retail stores, etc., and provides digital on-site marketing solutions for many key industries (real estate, home furnishing, automobile, insurance, tourism, hotels, and catering). The mainstream functions cover dozens of on-site creative interaction methods such as invitation, registration, sign-in, games, competitions, lucky draws, red envelopes, voting, scoring, questionnaires, messages, and rewards, and open up various marketing ecosystems (WeChat, Official Account, Enterprise WeChat).
Here are a few fun interactive games:
Shake it up for interaction
Shake Shake Interactive was first developed in the hi scene and quickly swept the major events across the country, when all the users at the same time frantically shook the mobile phone, the atmosphere instantly ignited. Support a variety of activities: tug-of-war, racing, dragon boat racing, yacht racing, etc. The elements are all customizable, and the infinite change of surprises and the atmosphere of the scene is a must-have part of the event.
Answer the quiz
The answering test is very suitable for interspersing in the middle of the meeting, and the answer can be used to PK on-site knowledge and skills; Flexible question bank configuration, exciting new ways to answer questions on the spot, and custom settings of question answers make the activity more creative and more entertaining.
Blind box draw
The blind box lottery is an online activity on an e-commerce platform, usually launched by the platform and the brand in cooperation. In the blind box lottery, users need to buy a blind box with relatively low pricing and no specific internal content on the outside, which will randomly contain some products or coupons and other rewards. Users can only learn about the rewards they have obtained by opening the blind box, which increases the fun and anticipation of the lottery. In addition to satisfying users' curiosity and desire to collect, the blind box lottery can also promote consumers' attention and willingness to consume brands, and can also help brands create unique marketing strategies and images.
Picture draw
Directly draw user photos, which photo is drawn, the corresponding user will win the prize, all the photos uploaded by users on the scene form a photo wall, unique photos (beautiful photos) lottery, bid farewell to the traditional mode of drawing WeChat avatars, make the on-site activities more fresh, especially suitable for activities that need to be dressed up, such as: corporate annual meeting, anniversary celebration staff photo upload for lottery. Upload everyone's childhood photos for the raffle, which makes the raffle even more mysterious. Use your brains to discover more interesting photo lotteries; The extraction effect is cool, the technology elements are full, and the picture content is richer.
Big Wheel Draw
This kind of lottery form must be familiar to everyone, but the difference with the actual lottery is that it is a large-screen interactive lottery activity, no need to prepare props in advance, and the background can be directly set up for display, or the original taste, but it is a more trendy way.
Employees scan the code to enter the lottery, click on the space box to draw, and the lottery results can also be exported with one click, saving a lot of troubles. Think about how troublesome it would be if you had to prepare a physical carousel to move to the annual meeting venue, and if the award was wrong and could not be modified immediately, and how troublesome it would be to move it into the warehouse after the annual meeting.
Red envelope rain
I believe that no matter where you are, as long as you say the word red envelope in the event, you can basically attract the attention of many audiences. After entering the organizer's platform by scanning the code through WeChat, the red envelope is shaken on the spot, and the red envelope on the big screen falls from top to bottom like rain, and all participants have the opportunity to get the red envelope. Red envelope rain can be said to be the most interactive large-screen interactive game on the scene, as long as there are activities where people exist, this game is the first choice for interaction, and it is definitely an artifact-like existence.
Barrage on the wall interaction
Interactive games must be the most important part of the audience to participate in, but what kind of games can not only mobilize everyone's enthusiasm, but also allow everyone to participate? Usually because of the size of the stage or the time of the event, the interactive game on stage does not allow everyone to participate, and it is a bit of a sense of powerlessness that is difficult for a clever woman to cook. Then WeChat wall interaction can definitely meet all your requirements.
This product can be said to be the earliest interactive game born, the participants on the scene pay attention to the official account platform and send the desired text, pictures, and videos directly to the platform, and the large screen will display the sender's WeChat avatar, nickname, and send content in order of priority, and finally if there are other links on the platform, participants can join directly, this form is throughout the entire event, it can be said that "a deep sea into the platform, all links can be hi".
3D Draw
The 3D lottery is a very cool and atmospheric way to win the WeChat lottery for live activities. On the big screen, the user's avatar is composed of various 3D graphics, constantly changing, and the avatar of the lucky user keeps flying out of the 3D graphics, and finally draws out the winning user. Generate a logo or company name through the 3D check-in function, and display the graphic logo composed of the user's avatar before the lottery starts. If the prize is sponsored by a sponsor, then the sponsor's logo or name can be displayed here to achieve a very good acknowledgment effect.
Bubble check-in
Bubble sign-in, also known as bubble sign-in, supports docking Txt URLs and local picture folders, supports text and avatars, and supports physical collision effects!
"Bubble sign-in" combines WeChat with the big screen, and after the signature is completed, it will be presented to the big screen of the party with colorful bubbles, which has a very strong sense of ceremony. The size, color, and font of the bubble on the big screen can be customized, and the walking path of the bubble can also be set, which is very interesting and has a stronger sense of ceremony.
In addition to the above lottery gameplay, the Hi live platform also has super fun warm-up sign-in, game interaction, voting ratings and waiting for you to unlock, with these buff blessings, the atmosphere is full. Impatient on the spot? You have the final say~
The following is an example of the bubble sign-in interactive game to demonstrate the specific operation process:
Welcome to Hi site.
Follow the process to create a new event
1. Function description
The audience scans the QR code to sign in on WeChat, and signs or takes a selfie, and the large screen displays the participant's signature or avatar according to the style set by the organizer.
2. Function settings
Click "Interactive Function Settings" to enter the function settings page:
Select "Signature Wall" to set the relevant settings
(1) Basic settings
- Select the signature theme, the number of submissions, and the content to be displayed on the mobile phone
(2) Advanced settings
- Big screen settings
- Settings on the phone
- Custom music
3. Effect demonstration
- A classic signature wall
After the participant checks in, they enter the signature wall and submit their signature
The signature information is displayed on the large screen
- Bubble Signature Wall
When you choose to use "Bubble Theme", you can edit the page effect, and click "Edit" to set it
- Take the Christmas theme as an example, set up the signature wall, set up bubble elements, background images, etc
- After scanning the QR code on WeChat, participants will enter the signature wall and sign or send an avatar on their mobile phone
During the signature wall, the organizer can switch between "handwritten signature" or "custom avatar" in the background
- Large-screen effect display
Description of the configuration project
- Select a theme
Classic theme, free.
Bubble theme, pay 38 yuan a game
- The number of user submissions
At a time, the user can only submit a signature or an avatar once on the mobile terminal.
Multiple times, the user's mobile phone can submit multiple signatures and multiple avatars.
- Mobile display mode
(1) Handwritten signature
● Set brush color: up to six, at least one will be displayed on the user's mobile phone, customize the color, and you can choose the color.
● Nib thickness: five thicknesses. A maximum of five, a minimum of one. It is displayed on the user's mobile phone.
● Handwriting glow effect: on/off.
(2) Customize your avatar
● Use the avatar to display the border on the mobile phone
- Bubble Theme Settings:
(1) Bubble map: Ten can be uploaded, at least one is kept.
(2) Bubble size: the range range is small, medium and large, and the user can customize the adjustment.
(3) Bubble movement speed: range range slow, medium, block, user-defined adjustment
(4) Bubble map collision random switching:
On: The bubble map will be switched after the bubble collides
Off: Bubble collisions do not switch
(5) The total number of bubbles displayed: 20 by default, 1-100 can be adjusted by user, and the upper limit is 100.
(6) Bubble generation position: randomly appears, upper left, lower right, lower left, lower right, center, left, right.
(7) The user's signature or avatar display, and the position of the large screen.
PS: Okay, today's article is shared here, thank you for your appreciation, if you are interested in friends, you can go to the hi live platform to create and use, there are many fun live interactive lottery games on the hi live platform, I believe there will be something you like!