On September 6, the 2024 Germany Berlin International Consumer Electronics Exhibition (IFA2024) officially opened. Over the past 100 years, artificial intelligence and green and sustainable innovation have become two important trends. Hisense to"Scene,To the future",Around display technology、Smart home appliances、Automotive electronics、Smart city and other industrial layout,Show the latest innovations in AI scenario-based and green sustainability,Present a beautiful picture of future smart life。
Break the boundaries of the screen and reinvent the future of display
Screens are everywhere in the future,Hisense is in the upstream device components、Cloud services、In-depth layout of the display industry ecological chain such as terminal products,This time, we launched picture quality chips、Mini LEDTV、Laser display、Innovative technologies in the fields of Micro LED,Covering home scenes、Commercial scenes、Vehicle scenes,Break the screen boundary,Reshape the future of display。
Hisense163Inch Micro LED adopts XinxinXMaster Edition perception chip,Achieve240000000Micro-level pixel fine light control,Bring the ultimate deep black effect and more transparent bright color effect,And in energy saving、High resolution and other aspects have excellent performance,Achieve a new breakthrough in the industrialization of Micro LED display。
In the HisenseAIInteri experience area,Visitors through interactive experience,Compare the same source in the application of XinxinAIThe changes that occur after the application of the chip,You can vividly feel the super image quality function of this chip in practical application scenarios。 It is understood,Hisense XinxinAIThe perception chip is equipped with a full-link custom AI chip architecture,Through the signal control link、Backlight control link andAIdepth of field、AIThe color、AIThe large model algorithm of motion,Realize the three-dimensional sense、Clarity、Fine control of color and fluency,And can dynamically capture adaptive environment,Let users have a consistent ultimate viewing experience in different scenes。
The debut of Hisense's transparent Micro LED also attracted attention. It uses a micron-sized Micro LED chip with a transmittance of more than 60% and a wide viewing angle, a pitch pitch pitch of 0.69, and a touch function for a better interactive experience. inAIInteri chip experience scene area,Hisense transparent Micro LED demonstrates the application in high-end retail scenes,Smooth、Clear playback of the video about Hisense XinxinAIThe perception chip,And through it, you can clearly see the chip displayed on the booth,Very futuristic。
In the home scene,Hisense tailors for large-screen TV games and audio-visual entertainment lovers"Black Myth:Wukong"Co-branded TV,Attract many overseas players to break through the experience。 In order to accurately present the cinematic image quality of this 3A game masterpiece,Hisense and the Black Myth art team jointly customized an exclusive game mode,throughXDRHigh dynamic tuning、Precise color adjustment and dark detail enhancement,Perfect restoration of various details,Enhance the game experience to the extreme。
Hisense cooperates with Microsoft's well-known game brand Xbox,The world's first Designed for Xbox laser intelligent micro-investment jointly launched was officially unveiled,Through the super size of laser display products、Technical advantages such as healthy eye protection,Create an immersive family game and entertainment experience for game lovers。
In the on-board scene,Hisense shows intelligent cockpit display product solutions,The product line covers cockpit display and seat entertainment scenes。 At present, Hisense has delivered a variety of cockpit display products to car company customers in batches.
Accelerate scenario-based upgrades and comprehensively improve personalized interactive experiences
"The era of everythingAIThe curtain has begun,At last yearIFA exhibition,Hisense announced its future technology strategy for the first time:Scene to the future。 This year,Hisense went one step further,Start the implementation of scenario-based upgrades,Shift from providing a single product to providing scenario solutions,Establish cross-OS platform capabilities from the three aspects of connection、Security and AI,Open up HisenseVIDAA OS and Hisense smart home platformConnectLife,Realize the interconnection of overseas black and white electrical equipment,Comprehensively upgrade the personalized experience of users。
In the living room scene,According to the user's needs in the morning、Noon、Afternoon、Use needs in different time periods of the evening,Hisense showsVIDAA OSThe smart life scene and barrier-free care function brought by the linkage with ConnectLife。 VIDAA OS is the first in the industry to realize the AI children's picture book function, which can also help the hearing-impaired translate multilingual subtitles in real time, help the visually impaired analyze and broadcast video content in real time, enrich the home use scene, and make AI technology more warm.
ConnectLife also comprehensively improves the scenario-based interactive experience of users around scenarios such as smart kitchen, smart laundry, smart air care, and smart energy. In the smart kitchen scenario, the ConnectLife robot can monitor the user's health through face scanning and send the health monitoring report to the refrigerator screen. According to the report results, the large screen of the refrigerator dynamically generates healthy recipes, and users can also customize their favorite flavors through AI. The refrigerator can also send recipes to the oven for automatic cooking, and after the end, the information can also be transferred to the large TV screen for display or sharing by the user to achieve multi-screen linkage.
Accelerate industrial upgrading, and lead the future of the industry through sustainable innovation
In line with the global trend of green, low-carbon and sustainable development, Hisense continues to deepen the research and development of green technology. The power consumption of laser display technology led and led by Hisense is more than half of that of LCD TVs of the same size,Material renewability rate reaches 92%. Hisense refrigerator products can achieve A-level -30% super energy-saving effect by adopting new low back pressure flow adjustment and capillary composite throttling energy-saving control technology, ultra-low thermal conductivity vacuum insulation material, and AI energy-saving control technology.
At the exhibition site, Hisense showed renewable materials, non-petroleum-based materials, and environmentally friendly materials for the application of coffee grounds materials in home appliances. After long-term technical research, the Hisense refrigerator R&D team has created an industry precedent for the application of bio-based material products, and the proportion of recycled materials used in refrigerator products can reach more than 40%, and the recyclable rate is more than 80%.
In recent years,Hisense has accelerated industrial upgrading,Expand intelligent transportation、Smart building、Energy management and automotive electronics and other industries,Help the city green、Low carbon、Smart、Healthy and sustainable development。 At this year's exhibition site,Hisense set up a special area to display the business layout of the government and enterprises。 Hisense's smart city products and solutions use leading video AI and big data analysis technology to make urban governance smarter, more efficient and more humane, and have been exported to Ethiopia, Laos, Indonesia, Thailand, Mexico and other countries.
The world's first ITMS3.0 automotive integrated thermal management system launched by Hisense's Sanden Company,Effectively solve the safety problems in the cockpit of electric vehicles when the range is attenuated and natural refrigerant is used in winter,Significantly improve the winter range and driving comfort,Reduce the consumption of power during the driving of the car。 HisenseECO-B smart building system and other green technology solutions are reconstructing smart, green, and healthy future urban space.
The IFA exhibition has gone through 100 years and has witnessed the technological progress of Chinese companies such as Hisense and the leap in their position in the global high-end market. From January to July this year,Hisense refrigerator sales share ranks first in the industry in Europe,Hisense TV sales share ranks first in Chinese enterprises in Europe。 As Hisense accelerates brand upgrading, scenario-based upgrading, industrial upgrading, and globalization upgrading, the IFA exhibition will witness the infinite possibilities of Hisense's future in the picture of smart life.