Beautiful view of the tea plantations. Chen Hongye/photo
Pick Liubao tea. Ouyang Can/photo
Cangwu County Liubao Tea Ecological Tourism Scenic Area - Liubao Tea Manor. Zhou Yongqi/photo
The process of making traditional Liubao tea is fried green. Pan Jianchuan/photo
Brew Liubao tea. (Courtesy of Wuzhou Municipal Bureau of Culture, Radio, Television, Sports and Tourism)
There is Jiamu in the south, and the fragrant tea comes out of the cangwu.
In the scorching summer, in Liubao Town, Cangwu County, which is far away from the bustling city, taste a pot of Liubao tea, enjoy the beautiful scenery of the tea mountain, listen to the story of "Ancient Tea Boat Road", and suddenly feel that time is leisurely and the years are quiet.
"In May this year, Guangxi released the top ten tea culture tourism routes, and the 'Zen Tea Taste · Tea Tracing Tour' route is one of them. This tourist route connects a number of tea cultural tourism attractions in Liubao Town, Wuzhou City and other places, attracting a large number of tourists. The relevant person in charge of the Department of Culture and Tourism of the Autonomous Region said.
In recent years, Wuzhou City has focused on the four aspects of tea ecology, tea industry, tea culture and tea life, created a new scene of tea culture dissemination, promoted the construction of key tea cultural tourism projects, cultivated classic routes of tea culture tourism, built a nationally renowned Liubao tea culture tourism destination, and strived to write a new legend of a leaf.
1. Create a new scene for the dissemination of tea culture
Drive along the winding mountain road of Liubao Town, Cangwu County, Wuzhou City, and gradually drive into the best place: tea gardens one after another, dotted with dots, verdant, clouds steaming, like a paradise.
Early in the morning, the harvest of seasonal new tea in Liubao begins. In the tea garden of the Black Stone Mountain Tea Factory, tea farmers shuttle through the tea fields, pinching and lifting the tea trees with their dexterous hands, flying back and forth, skillfully putting the green buds into the tea basket. In the tea factory, the tea workers tumble and stir to pick the recovered tea greens, and the rich tea fragrance comes to the nose.
According to Ni Chaofan, the director of the factory, the Heishi Mountain Tea Factory is a demonstration base for the productive protection of the intangible cultural heritage "Liubao Tea Making Skills", and it is also a Liubao Tea Culture Exhibition Hall integrating pure handicraft workshops and cultural tourism.
Every holiday, the "intangible cultural heritage" experience area of the Heishi Mountain Tea Factory in Liubao Town, Cangwu County is full of tea fragrance and crowds, and many tourists are trying to fry tea by hand. "The most popular experience in the tea factory is handmade tea, and it receives more than a dozen groups of tourists every day during the peak season." The person in charge of the operation and management of the Blackstone Camellia Factory said.
The tender green tea leaves were poured into the iron pot, and the "crackling" sound started. "High temperature finishing, first high and then low, more shaking and less boring, coherent movements, one pot to the end, all in one go." Under the patient guidance of the tea master Liang Jiayi, the tourists became proficient in roasting tea.
"I've heard of the name of Liubao Tea for a long time! This small leaf has to go through a series of processes such as finishing, rolling, and stuffing to form a mellow Liubao tea, which is really not simple. Mr. Wang, a tourist from Guangdong, rubbed the tea leaves in his hand and said.
In addition to the "intangible cultural heritage" experience area, the "intangible cultural heritage" showroom, the "intangible cultural heritage" learning center, the tea tasting space, and the tea-themed homestay are also set up in the Heishi Mountain Tea Factory, which is a new landscape for the activation and inheritance of the "intangible cultural heritage" of Liubao tea.
In recent years, Wuzhou City has strengthened the inheritance and protection of the intangible cultural heritage of Liubao tea, and issued Guangxi's first local regulation on the protection of tea culture, "Wuzhou Liubao Tea Culture Protection Regulations", which not only protects the rights and interests of the intangible inheritors of Liubao tea making skills, but also includes the protection of material cultural heritage such as cultural relics and monuments related to Liubao tea and the protection of historical and cultural carriers such as tea gardens and ancient tea trees in the scope of application.
"We not only deeply cultivate the traditional Liubao tea, but also promote the combination of 'intangible cultural heritage' technology and modern trends, innovate the taste of Liubao tea, develop floral Liubao tea, develop Liubao tea rice noodles and other products, and continuously extend the Liubao tea industry chain." The director of the factory said with confidence that in the future, it is planned to build a tea culture theme national park in important tea areas, combining resource advantages to make tea fragrance drift further.
Let tourists eat with the taste of tea, live with the fragrance of tea, walk with tea road, travel with tea rhyme, and buy tea ceremony, the modern "play" of traditional tea culture gives new vitality to "intangible cultural heritage" and becomes a new fashion for life and leisure.
2. Develop a new business format for the integration of tea, culture and tourism
With the inclusion of "Liubao Tea Making Skills" in the Representative List of Intangible Cultural Heritage of Humanity and the 2024 Guangxi Cultural Tourism Development Conference to be held in Wuzhou, Wuzhou Liubao Tea has ushered in a golden period of development, and key tea cultural tourism projects such as Liubao Town and Heishi Mountain Tea Cultural Tourism Complex have emerged, and the new business format of "tea tourism + homestay + health care + research" is in the ascendant.
Departing from the city of Wuzhou, drive to the depths of the Daguishan Mountains, and after more than an hour, you can see that there is a construction site in full swing in the valley surrounded by mountains, which is the construction site of the Liubao Town project. Standing on the viewing platform that has been built, the project as a whole has begun to take shape, looking like a leaf and a teapot.
At present, the progress of the project has been more than half, the tea industry trading market, Liubao Tea Museum, tea theme B&B and other attractions and related supporting facilities are still stepping up construction, it is expected that this year's Guangxi Cultural Tourism Development Conference will be held, some areas can be open to the public.
The person in charge of the Liubao Town project told reporters: "Our project is not only to build a Liubao tea trading center and a tourist attraction of Liubao tea, so that tourists can do business here, watch the beautiful scenery and drink good tea, but more importantly, it is more important to dig deeply, inherit and spread the profound Liubao tea culture, so that more people can understand Liubao tea and Liubao tea culture." ”
The tea garden has changed into a scenic spot, from the promotion of tea to the promotion of scenery and tea culture, such a transformation has blossomed in Wuzhou City. In recent years, Liubao Town, Cangwu County, has never stopped exploring tea-related industrial forms, closely combining tea culture and tourism, and drawing more industrial pictures for the extension of the industrial chain.
Another construction site 20 minutes' drive from Liubao Town is the construction site of another important tea cultural tourism project in Wuzhou City, the Heishi Mountain Tea Cultural Tourism Complex Project, an eco-tourism scenic spot integrating Liubao tea culture display, landscape sightseeing, vacation and health preservation, and ethnic cultural experience.
The person in charge of the project enthusiastically introduced the future industrial layout of the project to reporters: "We tourists can go to the tea mountain for sightseeing and picking during the day, experience fried tea, watch tea art performances, taste the Liubao tea banquet for three meals, experience tea therapy and health in their free time, and enjoy the tea soup SPA when they return to the homestay...... Tourists can be surrounded by the fragrance of Liubao tea every day of their vacation here. ”
The integration of agriculture, culture and tourism has given birth to a new business format, and has also given new momentum to the development of Liubao tea. The staff of the Black Stone Mountain Tea Factory told reporters that with the continuous heating up of Wuzhou tea cultural tourism routes, the fame of Wuzhou Liubao tea is also increasing, and there are more and more tea merchants and tourists who come to visit and study tea who come to buy tea. ”
3. Cultivate new routes for tea culture tourism
Liubao Town, is the origin of the millennium tea Liubao tea, Liubao tea is named after it, and from this it goes out of the deep mountains through the "Ancient Tea Boat Road" for hundreds of kilometers, goes eastward along the water, and is exported to the South Seas. Nowadays, although the boat of the "Ancient Tea Boat Road" has become history, the civilization story it writes has been passed down for thousands of years.
In recent years, relying on the rich ecological resources of Liubao tea and the historical and cultural resources of the "Ancient Tea Boat Road", Wuzhou City has built a tourism belt of the Ancient Tea Boat Road, strung the relevant scenic spots of Wuzhou tea culture and tourism into a chain, and continued to supplement and strengthen the chain, and developed a number of tea culture tourism routes with the theme of Liubao tea.
"We will carefully design the route according to the different needs of tourists in terms of tour content and travel time, and connect the scenic spots along the Tea Boat Ancient Road, such as the Liubao Tea Ecological Tourism Scenic Spot, the starting point of the Tea Boat Ancient Road (Hekou Wharf), Tangping Village, Shanping Village, etc., to provide suitable and diversified route options for citizens and tourists to travel." The relevant person in charge of the Wuzhou Municipal Bureau of Culture, Radio, Television, Sports and Tourism said.
"We tasted Liubao tea from different tea companies and different years, experienced and learned the processing technology of Liubao tea, listened to the story of the 'Ancient Tea Boat Road', and learned about the deep relationship between 'Overseas Chinese Tea' Liubao Tea and Guangdong, Hong Kong and Macao, and hoped that Wuzhou Liubao tea culture can be promoted to more Hong Kong and Macao young people in the future." On 19 May, Macao youth representative Yu Wai Hang talked about his feelings when he participated in the theme activity of "Reading 10,000 Books and Traveling 10,000 Miles - Youth from the Greater Bay Area Entering the Magnificent Tea Culture Experience in Guangxi".
Up to now, the Wuzhou Municipal Bureau of Culture, Radio, Television, Sports and Tourism has launched more than 10 high-quality tourism routes for tea culture and tourism, many of which have been widely acclaimed, and the city's tourism market is hot. For example, the "Liubao Tea Root-Seeking Tour-Liubao Town Boutique Tourism Route" was selected as the national tea town tourism boutique route; "Wuzhou Tea Boat Ancient Road · Xijiang Style Tour" and "Exploring the Original Taste of Lingnan Tea Boat Ancient Road" were selected as national rural tourism boutique routes.
While tasting the fragrance of tea, watching the tea scenery, looking for tea fun, and exploring the cultural origin of Liubao tea, tourists also encounter Lingnan cultural elements such as arcades, Cantonese opera, and lion dances, and are conquered by special delicacies such as paper-wrapped chicken, ice spring soybean milk, and turtle jelly. Wuzhou's unique natural scenery and strong cultural heritage have made tourists from all over the world continue to be enthusiastic about traveling. In the first half of this year, Wuzhou City received 28.2828 million tourists and achieved tourism consumption of 25.449 billion yuan.
Promoting tourism with tea, bringing tea with travel, and integrating tea tourism, the wonderful story of the integration of tea culture and tourism in Wuzhou told by this piece of Liubao tea is still being written.
In the next step, Wuzhou City will keep in mind General Secretary Xi Jinping's earnest entrustment to make the tea industry bigger and stronger, with the goal of accelerating the construction of a famous Lingnan cultural city and a leading city in the Xijiang eco-tourism belt, focusing on the preparation of the 2024 Guangxi Cultural Tourism Development Conference, relying on the advantages of Liubao tea resources, digging deep into the ancient tea boat culture, using tea as a medium to promote the integrated development of tea culture and tourism, and striving to build a modern Liubao tea industry system of the whole industry chain, and making every effort to build a nationally renowned tea culture experience tourism destination.
Source: Guangxi Daily
Author: Guo Yaqiong, Xu Danting, Qian Yongjun, Jiang Yutao