BEIJING, Aug. 16, 2024 /PRNewswire/ -- On August 16, Xtep Children's "China Children's Healthy Growth Project and Child Growth Database Research" forum was held at Tsinghua University, a century-old university. In cooperation with the "Sunshine Plan - Tsinghua Tour" activity, we will further strengthen the consumer sports experience and empower the healthy growth of teenagers in major countries. Mr. Ding Shuibo, Chairman and CEO of Xtep Group, Mr. Dai Bin, General Manager of Xtep Children, Zhang Bing, Director of the Sports and Health Science Research Center of Tsinghua University, Professor Guo Qinwei, Deputy Director of the Institute of Sports Medicine of Peking University, Mr. Liu Bo of Sichuan University School of Medicine, Professor Zhang Zhong of Shanghai Sports University, Associate Researcher of Tsinghua University, Dr. Yu Tao, Co-founder of Yilan Technology, and his team, representatives of principals of primary and secondary schools, Representatives of parents, opinion leaders and a number of media representatives were invited to attend the forum. In addition, the forum also attracted attention from all walks of life, and representatives of the China Youth Development Foundation, a non-profit organization, also attended the scene.
Experts from major universities attended the forum on "China's Children's Healthy Growth Project".
Seek momentum and open up a new world for the healthy growth of childrenIn recent years, with the increasing attention and requirements of parents to the healthy growth of children, the extensive parenting style in the past has gradually transformed into a more refined and scientific parenting model. However, with the high incidence of overweight, obesity, scoliosis, myopia and mental health, the healthy growth of Chinese children still faces great challenges.
"As a national brand, Xtep Children shoulders the mission of 'helping the healthy growth of China's next generation of children', pays attention to many problems on the road to the healthy growth of contemporary children, and will join hands with top universities in China to continue to increase R&D investment in the next 3-5 years to escort the healthy growth of teenagers in large countries." Ding Shuibo, chairman of the board of directors and CEO of Xtep Group, said.
Mr. Ding Shuibo, Chairman of the Board and CEO of Xtep Group, attended the forum
Chen Yanqin, head of Xtep Children's Shoes Product Center, pointed out that in order to make up for the gap in the children's healthy growth industry, Xtep Children spent three years interviewing tens of thousands of consumers, visiting hundreds of children's institutions and schools, and integrating the power of production, education and research to jointly sharpen A+ healthy growth shoes. As a sports expert, Xtep Kids will continue to work with the top "national team" in the future to promote the implementation of the "Six One Project" with real "hard moves", empower children to exercise healthily in an all-round way, and escort children to grow up happily.
Xtep has always been steadfast in its long-termism and focus on Chinese children. Seeing the refinement of children's layout after the development of foreign economies, on the other hand, there is still a lack of relevant children's growth databases in China, Xtep Group is willing to act as the initiator and unite the whole society to carry out a larger-scale layout. To create high-quality products and services for Chinese children, lead the development of the children's field, and make every effort to open up a new world for the healthy growth of Chinese children with a high sense of responsibility and mission.
Gather momentum to decode the new signpost for the healthy growth of children 01 Accurate measurement: AI algorithm accurately measures children's dynamic growth dataIt is reported that at present, school-age children have more and more gait abnormalities caused by foot problems, including inversion of feet, flat feet, high arches, etc. If not corrected in time, it will not only affect the child's normal gait and healthy development, but may even cause problems in other body parts, such as scoliosis.
Dr. Tao Yu, co-founder of ELAN Technology, said: "It is very important to measure and intervene in the right way at the right time. Therefore, we have joined hands with Xtep Group to develop an AI intelligent detector for the healthy growth of Xtep teenagers based on dynamic 3D reconstruction technology and visual posture capture algorithms, and will continue to upgrade equipment and intelligent algorithms to achieve real-time tracking data collection of foot-body collaboration, provide children with professional foot health testing and body shape analysis and evaluation, and create a more complete and accurate children's sports health database. "There is still a long way to go in the study of child growth databases.
"There is still a long way to go in the study of child growth databases. We will establish a biomechanical database of children's motor posture and foot health in China, and conduct detailed research on the promotion of children's foot health and motor function and the prevention of abnormal foot shape in children, so as to provide a scientific basis for the growth and development of children in China. Zhang Bing, director of the Sports and Health Science Research Center of Tsinghua University, delivered a speech.
The children experienced the Xtep Youth Healthy Growth AI Intelligent Detector on the spot
Based on the principle of AI big data algorithm support, in addition to dynamic detection, the dynamic detection function is also added, which can more accurately monitor the natural pressure state and growth data of children's feet under sports, and provide scientific shoe selection suggestions according to the distribution of plantar pressure. This is a sharp gap with the general detectors on the market, and many parents and children are amazed by its accurate algorithm and scientific and technological strength.
02 Wear the right one: The 6-dimensional foot fit system works with the 6-point growth insoleProfessor Guo Qinwei, deputy director of the Institute of Sports Medicine of Peking University, combined his own medical expertise to introduce the existing medical theory Harpenden model, explaining the relationship between the characteristics of skeletal and muscular development and height in children and adolescents, emphasizing that "the growth of children and adolescents is not uniform, and there is a rapid long-term growth." In the face of children/adolescents in a critical period of development, refined and professional children's sports equipment is needed to escort the healthy growth of the new generation in sports. "
In addition, the representative of Sichuan University also mentioned: "In the future, we will be committed to accurately launching customized sports equipment suitable for the growth and development of children of different ages, so as to help improve the foot health of teenagers in large countries." "
Xtep children's A+ healthy growth shoes were unveiled
In order to meet the different growth needs of children aged 3-6 years old, 7-9 years old arch development, 10-12 years old upright posture and other age groups, Xtep Kids has launched 6-dimensional foot A+ healthy growth shoes and 6-point growth insoles to provide different solutions for children at different stages, different ages and different foot shapes.
03 Multi-sport: professional courses empower children to experience sports growthOn the basis of the hardware of AI intelligent detector and scientific and technological sports equipment, Xtep Kids has joined hands with Shanghai Sports University to create a sports and healthy growth curriculum system, which drives children's sports at the right time and in the right way, and breaks through the limitation of genetic height. At the same time, it is conducive to the healthy development of children's body and mind, and reduces the probability of obesity and myopia.
Professor Wei Ankui of the Sports Skills Research Center of Shanghai Sport University said, "It is not uncommon for Chinese children to have problems such as flat feet and high arches, and many foot problems are actually rooted in the poor health habits of children during their growth and development, and the symptoms gradually appear in adulthood. In addition to wearing professional sports equipment, you can also help children grow up scientifically and systematically through targeted sports training courses every day. "
At the end of the event, representatives of many guests exchanged and discussed topics such as the significance of database research and development, how to scientifically arrange courses for children in primary and secondary school physical education classes, and how to select sports equipment suitable for children's step-by-step growth.
The children participated in the "Sunshine Project - Tsinghua Tour".
Gather momentum and lead the new track of children's healthy growthContribute to the scientific movement and escort the healthy growth of young people in major countries.
As a leader in the professional sports children's wear industry, Xtep Kids has drawn a "battle map" of China's children's healthy growth system project with the idea of a full-link "six ones" comprehensive solution: a set of professional theoretical systems established with the resources of Shanghai Sports University and other universities; There is also a set of big data accumulated by the AI intelligent detection platform for real-time tracking of children's growth and development; There are a group of experts from the Sports and Health Science Research Center of Tsinghua University and the Xtep Science and Sports Laboratory; There is also a group of sports courses guided by 100 professional sports growth mentors; There is not only a professional manual that records the whole process of children's healthy growth, but also a set of ingenious products that meet the healthy growth of children.
Through the all-round and multi-level "Six Ones" healthy growth project, Xtep Kids not only shapes a new model of brand development, but also leads the new trend of the industry track, and invisibly improves the consumer experience. In the future, the brand will continue to adhere to the new brand concept of "sports experts, better understand sports growth", adhere to the brand mission of "helping the next generation of Chinese children grow up healthily", and join hands with national scientific research institutions, experts and scholars to create more cutting-edge scientific and technological products to escort the healthy growth of teenagers in large countries.