On June 4, 2024, at the invitation of the Madrid System Registry of the World Intellectual Property Organization (WIPO), Zhang Rui, founder and CEO of Mozhilun, delivered a speech on "Big Data + AI and Trademark Management", sharing relevant views and industry progress. More than 360 people from WIPO and other UN agencies listened to the speeches and had a lively exchange with Zhang Rui on the application trends of big data and AI in trademark examination, enterprise management and professional services. Mr. Hongbing Chen, Director of the Operations Division of the WIPO Madrid System Registry, and Ms. Tedra Desta, Head of the Distance Training Division of the WIPO Academy. Altayework TEDLA DESTA) co-chaired the event.
Chen Hongbing, Director, Division for the Operations of the Madrid System of the World Intellectual Property Organization (WIPO).
Ms. Tedra Desta, Head of the Distance Training Branch of the World Intellectual Property Organization (WIPO) Academy
Rui Zhang, founder and CEO of Mozhilun
Zhang Rui pointed out that after 10 years of rapid development from "Internet +" in 2015 to "Artificial Intelligence +" in 2024, the current development model of "big data + AI + industry" has become the basic policy of China's national development. Focusing on subdivisions, the combination of big data and AI will also bring revolutionary changes to the intellectual property industry. Through the integration of big data and AI technology, intelligent analysis and prediction of massive data can be realized, which can provide fast and intelligent assistance for the three main players in this industry, including trademark service agencies, trademark rights holders and trademark examination management agencies, from trademark application, risk assessment, trademark examination, document analysis, document writing and other aspects, so as to improve work efficiency and decision-making accuracy, and help the development of new quality productivity.
In the process of sharing, Zhang Rui also introduced a series of innovative AI products launched by Mozhilun based on professional big data and relying on advanced AI technology. These products include: Cha Su Tong (Trademark Application Risk Assessment Report), Zhu Su Tong (Intelligent Analysis of Rejection Notice), Super Risk Control (Trademark Management Risk Monitoring), Mobi ® (GPT Smart Trademark Similarity Analysis Tool) and IPSELF® (Intelligent Trademark Document Writing Tool) and so on. These AI intelligent tools improve the intelligence level of trademark management and services, which can bring great convenience to enterprises and trademark agencies.
Zhang Rui's speech was highly praised by the event organizers and attendees. They stated that the application of big data and artificial intelligence technology in the field of trademark management is of great significance to promote digital transformation in the field of intellectual property.
Previously, as the global champion of the first Open Innovation Challenge (Start-up) of the International Trademark Association (INTA) in 2023, Mozhilun has always adhered to the original intention of professionalism and continued to promote the application of new AI technologies in the trademark industry. At the INTA Annual Meeting in Atlanta, United States in May this year, Zhang Rui was invited to give a speech on the theme of "Application Trends of AI in Trademark Similarity Analysis" at the CTA Forum. The event not only demonstrated Mozhilun's innovation ability in the field of AI technology, but also demonstrated the company's sense of social responsibility to actively promote public awareness of related issues and the development of the service industry. In the future, Mozhilun will continue to be committed to promoting the digital transformation and innovative development of the intellectual property industry, and providing more professional and efficient services for global users.