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[There are many stories in the small town] Pan Xiaoxia: Women don't let the eyebrows break the dawn and the red glow is full of sky

Women don't let the eyebrows break the dawn and the red glow reflects the sky

Pan Xiaoxia, chairman of Jiangxi Qumeizi Food Co., Ltd., member of Jiangxi Women Entrepreneurs Association, vice president of Jiujiang Women Entrepreneurs Association, and representative of the 17th Women's Congress of Jiujiang City. She has won honors such as the Jiangxi Provincial Female Entrepreneurship Leader and the Special Contribution Award for the 15th Anniversary of the Jiujiang Women's Enterprise Association. Pan Xiaoxia and his wife worked hard to start a business, from scratch, to develop into a number of provincial and municipal agents all over the country, and became a pioneer enterprise in the development of China's food industry. Tracing the history of the company highlights the courage of women to struggle, and shows Pan Xiaoxia's wonderful life of hard work and brilliance.

[There are many stories in the small town] Pan Xiaoxia: Women don't let the eyebrows break the dawn and the red glow is full of sky
[There are many stories in the small town] Pan Xiaoxia: Women don't let the eyebrows break the dawn and the red glow is full of sky

Pan Xiaoxia is a graduate of the Finance School in the 90s and has a stable iron job. With a beautiful yearning for the future life, with the passion of young people, she resolutely resigned from the iron rice bowl, strode forward hand in hand with her husband, and started a business together, and broke out of the world.

At first, he partnered with a friend to open a food factory, but after hardships, it went out of business. The couple decided to start over, and if they fell, they just got back up. The couple said they would do it, so they founded their first small factory in Guangzhou, starting from only 32 square meters of factory building, no workers on their own, at first it was to take over the production of biscuits, chocolate processing business, workers gradually increased, after opening up sales, there were more customers to establish a cooperative relationship.

Recalling the experience of starting a business, Pan Xiaoxia said that she did not dare to recall along the way, encountered many difficulties and challenges, and did not return to the bow without arrows, only continuous efforts, and could only rush forward. Without a machine, chocolate chip cookies are processed by hand. Pan Xiaoxia is well aware of the importance of automation and advanced equipment for production, and has moved forward step by step, successively adding a number of automation equipment such as cotton candy production line, biscuit production line, chocolate production line, etc., and she and her husband have successfully pushed the enterprise to new heights. With the gradual expansion of customer demand, in order to better meet the needs of customers and the upgrading of production lines, their second factory settled in De'an, Jiangxi Province, and the first factory in Foshan has also developed and grown, and has become a modern factory with complete functions after five expansions and reconstructions.

The business is gradually developing into a local industrial food visiting base integrating sightseeing and tourism, which can be perfectly displayed from the molding of abrasives and the complete set of production lines for packaging, and gradually build a parent-child chocolate DIY experience base. Jiangxi Qumeizi brand has passed the CCTV brand advertising selection and was shortlisted for the CCTV advertising special brand, and was broadcast on CCTV's authoritative channels CCTV7, CCTV9 and CCTV17 in August 2021. Jiangxi is an inclusive and enthusiastic place, leading cadres do practical things for the enterprise is not exclusive, Qumeizi food has become a beautiful brand in Jiangxi.

On May 14, 2024, the president of Jiangxi Agricultural University and the chief expert of the potato industry technology system of Jiangxi Province, accompanied by the director of the De'an County Agricultural Bureau, made a special trip to Qumeiz for research and reached a consensus on key technical issues such as the development of new products for intensive processing of potatoes and the scientific and technological support of the potato industry technology system for Qumeiz. It will play an important role in the production process and quality control parameters of Qumeiz new products, as well as in extending the industrial chain of potato production in Jiangxi, promoting the high-quality development of potato planting in Jiangxi, supporting the prosperity of Jiangxi's rural revitalization industry and preventing poverty return.

Today, Pan Xiaoxia and her Qumeizi career are in their 16th year in De'an. mentioned that Dean still has a relationship, it was a chance. Once, I went on a business trip to Jiangxi with the De'an salesman in the Foshan factory, and was warmly received by the local leaders of De'an. She has a deep understanding of "De'an is really at ease".

[There are many stories in the small town] Pan Xiaoxia: Women don't let the eyebrows break the dawn and the red glow is full of sky

Pan Xiaoxia adheres to a heart of kindness, diligence, serving the people, and dedication, and will repay her neighbors and society with a broader idea. She is a low-key person, a high-profile worker, always and everywhere considering the food and clothing of the people around her, which family is in trouble, who needs help, without the other party to speak, she will send money and things into her home, never let publicity. In terms of materials, she tried her best to support the masses; Spiritually, she also wants to make the masses rich. She is the vice president of the Jiujiang Women Entrepreneurs Association and the vice president of the De'an County Women Entrepreneurs Association. Bring mooncakes to the orphanage to celebrate the Mid-Autumn Festival with orphans; Lead the caring sisters to visit the lonely and widowed elderly in welfare homes and nursing homes, and donate love materials for the elderly. At the same time, we also worked with volunteers to learn more about the living diet and medical conditions of the elderly, so as to solve the urgent needs of the elderly; She and the caring people of the Charity Association went to Liangshan, Sichuan Province to comfort children in poor mountainous areas and sponsor clothing, food and other materials; It has successively donated love materials and ...... to the people in Wuhan, Henan and Gansu disaster areas, and has been well received by the government and society.

Pan Xiaoxia is also an excellent women's representative. On November 6, 2020, the 17th Women's Congress of Jiujiang City was held. Pan Xiaoxia participated in the 17th Jiujiang Women's Congress as a representative. Pan Xiaoxia said affectionately: Participating in this meeting is the care and encouragement given by the city leaders to the women comrades, and it is also the full recognition and affirmation of our women entrepreneurs, and I feel warm and happy! "Entrepreneurs don't dare to be, we are really business people, do a good job in factory production, do a good job in their own products, make the brand stronger, consumers say that our products are delicious I am very happy, on the line!" The low-key and modest Pan Xiaoxia said in a thick Cantonese Mandarin. Under the leadership of the Jiujiang Municipal Party Committee, the Municipal Government and the Municipal Women's Federation, she will better open up the market, develop enterprises, and make new and greater contributions to writing a new chapter in the reform and development of Jiujiang in the new era!

[There are many stories in the small town] Pan Xiaoxia: Women don't let the eyebrows break the dawn and the red glow is full of sky

Produced by | De'an County Rong Media Center

Source | Jiujiang Women's Federation

Edit | Peng Shuting

Audit | Xu Haoru

Final Judgment | Chen Fudong

Executive Producer | Wang Shenglin

Submission email | [email protected]