The latest issue of the blind selection stage of "The Voice of China 2020" set a record of 2.853 ratings in 59 cities, crushing the popular variety show "Brother Full of Vitality" to rank first in the ratings list, creating a new high in the same period of the show since 2017! And in the program on the same day, Li Yuchun turned around with a single beat to open the strongest wheel war in the history of good voices, triggering hot discussions on the Internet and the soaring ratings.
"The Voice of China" is a veteran variety show with a history of 9 years of founding, the novel "double selection" model, and "voice" as the only criterion for assessment, the show with a unique selection type, in many real talent selection variety shows stand out.
Since the program was launched on July 13, 2012, the ratings have been all the way "all the way sparks with lightning" floating red, and the program only broadcast three episodes, the ratings have soared to 3.1%, and a network platform cooperating with "The Voice", its broadcast volume has also exceeded 70 million times, and on the championship night of the finals, it has hit a peak OF 5.036% TV ratings, and a number of large platform network broadcast platforms have created more than 10 million views after two days of broadcasting. Among them, the cumulative playback volume on a certain Qiyi platform exceeded 400 million, ranking first among video websites.
"The Voice" can be described as the peak of the broadcast, not only the ratings are very impressive, but also the word of mouth is also very good, its Douban score of 7.8 points, but also the best score in 9 years. Perhaps it is an overly high starting point that raises the audience's expectations, so that the program has been in a situation of high opening and low going, completely unable to achieve the effect expected by the audience, and the reputation has declined at the same time, and the ratings have gradually declined.
After 9 years, "The Voice of China 2020" ushered in the key to strategic reform and format innovation. Not only is the new original track the first case since the inception of the program, but also the new grab race in the blind selection stage is also the embodiment of the upgrade of the competition system, which presents the climax of the race in advance, which greatly attracts the attention of the audience, and many students can play beyond normal under the pressure of many battles, which is a more cruel assessment of the "good voice" in the new era.
The new callout format won unanimous praise from the audience, with a Douban score of 6.6 points, which is also the second highest word-of-mouth rating of the show after the 7.8 Douban rating of the 2012 premiere season. At the same time as the word of mouth has returned after 9 years, the ratings have also climbed all the way because of the strategic reform.
It is reported that the exclusive broadcast rights of the whole network for the first 8 seasons of "The Voice of China" belong to a certain Qiyi video platform, and this year it "abandoned the old and opened the new", cooperated with ByteDance, and sold the exclusive broadcast rights of the whole network to its watermelon video platform, and was jointly broadcast by "a certain tone" and "a certain article".
Whether it is watermelon video or "a certain sound", "a certain" platform, these belong to the emerging power of the new era of network platforms, platform popularity, large exposure, high interactivity characteristics, is the advantage of these "cutting-edge platforms", the "old IP" and "cutting-edge platform" cooperation, is also the main reason for the high ratings.
It is reported that on the night of the premiere of "The Voice 2020", it received a rating of 2.476% in csm59 city, and the premiere broke the second and third quarters of the satellite TV variety show to set a new record, and the ratings after that climbed all the way up, ranking first in the provincial satellite TV variety show ratings list.
Behind this data is inseparable from the cooperation with ByteDance, the data shows that in June this year, the penetration rate of a network-wide user reached 66.7%, an increase of 7.1% year-on-year. In addition, Watermelon Video also gave "The Voice 2020" a super "luxurious noodle", not only producing a promotional video for it, giving a special customized section on the APP page, but also developing a number of gameplay for the show to strengthen audience interaction. For example, before the start of the broadcast, the blind guessing videos of the four tutors were announced, and the reservation channel was opened; after the start of the broadcast, various types of content such as the volume of the list, vlog videos, exclusive tidbits, submission collection, and online cloud live broadcast emerged at the same time, which were valuable resources that a certain Qiyi platform could not give.
Word-of-mouth and ratings double harvest situation, is "The Voice" after 9 years of a "resurgence", but the good times are not long, just a week, the program's reputation has a more serious decline, Douban score fell from 6.6 points to 6.4 points, many netizens have sent a one-star bad review, and most of them are the new mentor Li Yuchun's spit and dissatisfaction.
Since the official announcement of the "Voice 2020" mentor lineup, Li Yuchun as a new mentor has been controversial, many netizens complained that she is not qualified enough, can not be a teacher as a tutor of the heavy responsibility, not only on the Douban network deliberately give a star bad review, but also sent a bullet screen to its bad words.
Li Yuchun is the last official tutor of the "The Voice" column group, as the only newly promoted female tutor in the audience, it is naturally the best chip used by the official to arouse the curiosity of the audience in the finale. However, all this is because the official has not yet released the official poster of the four tutors, coupled with the fact that she has always had the habit of "standing C position" and the finale, Li Yuchun has once again become the cathartic object of netizens' "verbal criticism and pen cutting".
In the first episode of the show, Li Yuchun was a little cowering because she was not familiar with the format and the process of grabbing people by the tutors, and after the other three mentors constantly reminded and clicked, she was gradually adapting to the "double selection" mechanism of competing for students, and she herself said: "I don't know how to grab people, but I just want her to know that I like her." It is normal for her to be a little ignorant at first, including the words she expressed were also very sincere, but she was once again spat at by netizens as "doing".
It can be said that since Li Yuchun served as a mentor, it has been complained about by netizens for various reasons, either lack of seniority, or the image is too neutral, in fact, these are some netizens have long been prejudiced against her, Li Yuchun is one of the few "grassroots stars" in China who debuted in the draft, because of various reasons, her road to fame is full of thorns, some similar to "Brother Xinchun has eternal life", "Brother Chun wears stockings, skirts", etc., has always been a paragraph of ridicule by netizens.
Many people also know Li Yuchun, but only by virtue of these negative passages popular on the Internet, and have an objective understanding of her, this time Li Yuchun joined "The Voice" as a mentor, so that more "followers" complained and criticized her. In fact, Li Yuchun is not only a creative musician who loves music, but also a person who understands that it is not easy to draft and has a strong emotional color.
In the latest episode of the program, Li Yuchun reached out to help "save" Zhao Zihua, a student who was about to be eliminated, at a critical moment, and expressed her reluctance and love for Zhao Zihua with tears in her eyes. However, it is such a touching and heart-warming move, but it has once again been complained by some netizens that the relationship between the two is special, and has set off a lot of controversy on the Internet.
But in fact, Li Yuchun and Zhao Zihua are only the relationship between appreciation and appreciation, Zhao Zihua, formerly known as Zhao Yuchen, once participated in the 2013 "Super Male Voice", and successfully promoted to the national top 20, is a very talented professional musician, his song "Coke", has also been popular for a while and has been covered by many singers.
Li Yuchun and Zhao Zihua are very close, having served as his mentor twice, and Zhao Zihua also sang a song "Tomorrow You Still Love Me" in "Happy Male Voice", which was used by Tao Jingying as a joke about Li Yuchun's "terrier", jokingly asking her to marry Zhao Zihua, and Zhao Zihua at that time also responded humorously: "Now that the square face is popular, my spring is coming." ”
Li Yuchun and Zhao Zihua are both "grassroots musicians" who debuted in the draft, but the latter is far less fortunate than the former, 32 years old still has to frequently active various talent shows, in order to prove their ability to everyone, for Li Yuchun, she knows that Zhao Zihua is not easy, if she is eliminated in this way, it will definitely leave regrets for each other, so she is more willing to give him this opportunity, even if it is still a failure, at least it can make him go more meaningful.
On the other hand, although the bad comments on her on the Internet are overwhelming, from the perspective of the students choosing the mentor of their choice, Li Yuchun still has considerable influence and is an idol in the hearts of many young people. From the music circle to the fashion circle to the showbiz circle, we can see the transformation of "grassroots star" Li Yuchun, is her efforts and dedication not an example for every draft player to learn?
This season of "The Voice", there are 300,000 people participating in the audition nationwide, of which the proportion of post-95s and post-00s exceeded 95% for the first time, which can be said to be the youngest year of the contestants in 9 years, although Li Yuchun is a new mentor, but there is still a market among young people, so it cannot be denied that there will be many students and viewers who pay attention to the program for Li Yuchun.
Please those objective followers, "let go" Li Yuchun, there is no need to deny all her efforts and achievements because of a momentary prejudice, there is no need to give the program a malicious one-star bad review, bring ratings to the program, she also has her own market value, I believe that in the later stage of the teaching staff, she will be able to do everything to help them, with strength to block the mouth of those who follow the trend.