On the afternoon of August 6, 2024, the HarmonyOS S9 and Huawei all-scenario new product launch conference was held at the Beijing National Stadium.
In the past two years, reporters have participated in many new product launches for Wenjie, Zhijie and Huawei. As always, this press conference first released a number of new Huawei products such as Huawei nova Flip ultra-thin small folding screen mobile phone, MatePad Pro tablet, new MatePad Air tablet, Huawei Bisheng laser printer X1 series, Huawei FreeBuds 6i earphones, WATCH FIT 3 watch and smart screen S5 Pro TV.
The highlight of this conference is the release of the first new car of Hongmeng Zhixing's new flagship brand, Xiangjie, that is, the panoramic smart flagship sedan Xiangjie S9 jointly created by Huawei and BAIC Group.
Compared with previous press conferences, this press conference emphasized that the purpose of Hongmeng Zhixing is to deeply empower domestic car companies and promote the upgrading of the smart car industry. When introducing the brands that Hongmeng Zhixing cooperates with, the automobile companies where these brands are located are highlighted. At this press conference, the owner of the Xiangjie brand, BAIC Group, personally took the stage to deliver a speech. All of this shows Huawei's basic philosophy of not making cars, but helping Chinese auto companies build good cars.
HarmonyOS is a technology ecosystem alliance
The conference was organized by HarmonyOS Zhixing, a subsidiary of Huawei. The name of the conference is "HarmonyOS Zhixing Sharing S9 and Huawei All-Scenario New Product Launch Conference". Inside and outside the conference venue and on the big screen, the most common thing that appeared was the four words Hongmeng Zhixing. So, what is Hongmeng Zhixing?
Yu Chengdong, Executive Director of Huawei, Chairman of the Board of Directors of the Device BG, and Chairman of the Board of Directors of the Intelligent Vehicle Solution BU, said in his speech that the mission of HarmonyOS is to deeply empower and promote the upgrading of the intelligent vehicle industry. With more than 30 years of technology accumulation in the field of information and communication, Huawei works with partners in China's automotive industry to create excellent intelligent electric vehicle products for users. As a new flagship brand under the HarmonyOS Technology Ecosystem Alliance, STELATO has in-depth technical cooperation with Huawei to provide new energy vehicles with luxurious design aesthetics, ultimate comfort, and ultimate intelligent experience.
When Yu Chengdong introduced the car brands under Hongmeng Zhixing, a picture appeared on the big screen, and the lower left was AITO, LUXEED, STELATO, and MAEXTRO. Below the four X boundaries correspond to the brand's owners, Celis, Chery, BAIC and JAC.
Last month, Huawei transferred brands such as "Wenjie" and its related trademarks and patents that it bought from a third party to Celis Auto. According to Yu Chengdong, Huawei has invested heavily in the "Wenjie" brand, but according to national regulations, brand owners and manufacturers must be integrated. In addition to Wenjie, the Zhijie, Xiangjie and Zunjie brands also belong to Chery, BAIC and JAC respectively.
As China's top technology company, Huawei believes that there is no shortage of Huawei cars in China. Huawei's mission is not to build cars, but to help Chinese auto companies build good cars and lead China's cars to become intelligent.
Huawei's smart car business cooperates with automakers in three modes: parts supply, solutions, and smart cars. Among them, the car company that adopts the solution model is Changan Automobile, and the brand is AVATAR. Automakers that have adopted the smart car model include Celis, Chery, BAIC and JAC.
On November 9, 2023, Huawei announced that Huawei's Smart Car business will be upgraded to HarmonyOS Zhixing. According to the definition of HarmonyOS official website: Harmony Mobility Alliance (HIMA) is a Harmony Intelligent Vehicle Technology Ecological Alliance, which aims to work with partners to promote the development of automotive intelligent technology, create excellent smart car products for users, and provide the ultimate smart travel experience.
The strong alliance to create a luxury sedan S9
The panoramic smart flagship sedan Xiangjie S9 released this time is jointly created by Huawei and BAIC, which reinterprets the luxury flagship sedan in the intelligent era from the aspects of design aesthetics, space, driving and passenger, intelligence and safety, and reshapes a new benchmark for pure electric luxury cars.
Zhang Jianyong, Chairman of BAIC Group, said in his speech at the press conference that with Huawei, we have gathered all the advantageous resources of the whole industry chain such as BAIC's vehicle R&D and production, parts, and service trade from the height of the core strategy and the first priority strategy. BAIC has built the world's leading intelligent manufacturing factory for Xiangjie, and the overall comprehensive automation rate has reached the advanced level in the industry, and some key processes have achieved 100% automation.
Zhang Jianyong said that as the largest shareholder of Mercedes-Benz, BAIC Group's 20 years of experience in the luxury field and 5 million high-end luxury cars can help Xiangjie S9 hit the executive luxury car market.
When talking about whether the joint venture with Huawei will lose its soul, Zhang Jianyong said that the soul of car companies has never been to rest on their laurels, but to provide consumers with better products through independent innovation and open cooperation, and promote the development of China's auto industry, which is the real soul and due responsibility of a Chinese car company.
Judging from the configuration of the two models of Xiangjie S9Max and Xiangjie S9 Ultra launched on the 6th, they are equipped with Huawei's exclusive Turing platform for D-class cars, Huawei's high-end intelligent driving, Huawei's 800V high-voltage silicon carbide high-efficiency platform, Hongmeng cockpit, and the giant whale battery jointly developed by Huawei and CATL.
Huawei and BAIC Group have worked closely together to create excellent smart electric vehicle products. Huawei has achieved a high level of in-depth empowerment on the Xiangjie S9 and truly achieved a strong alliance. (ENDS)