#记录我的2024#
Quick guide
The upcoming Apple Watch SE will feature a durable plastic material to build a case to keep costs down and appeal to parents looking to buy a watch for their child. Bloomberg reporter Mark · Gurman said the material shift will make the Apple Watch SE more suitable for younger users due to features such as location tracking, communication with parents and activity monitoring. Apple's campaign in July encouraged parents to buy watches with cellular for their children. Using plastic materials, the Apple Watch SE will offer more color options beyond the limitations of aluminum, similar to the plastic iPhone 5c that used to be. The move will also make the Apple Watch SE more competitive in price, currently retailing at $250 and expected to be available soon.
Next-generation Apple Watch SE design
The upcoming Apple Watch SE will use a durable plastic material to build the case, which was reiterated by Bloomberg's Mark · Gurman in this week's Power On newsletter. Gurman noted that the next generation of Apple Watch SE models is "increasingly likely" to feature rigid plastic instead of aluminum. This material shift will help reduce costs and may appeal to parents looking to buy an Apple Watch for their children.
Benefits for parents and children
In July, Apple launched a new initiative to encourage parents to buy Apple Watches with cellular capabilities for their children. The "Apple Watch for Kids" campaign highlights the benefits of the Apple Watch for younger users, including location tracking, communication options with parents, and activity monitoring. Adults can conveniently use their iPhone to set up a watch for their child and limit the amount of time they spend during the school day.
Color diversity vs. competitive pricing
By using plastic, Apple can introduce a variety of interesting colors, and the Apple Watch SE will have a color choice that goes far beyond what aluminum can achieve. For example, Apple once sold a plastic iPhone 5c that came in bright shades of blue, yellow, pink, and green. This material choice will also set the Apple Watch SE apart from the standard Apple Watch model, as the current version is essentially a revamped aluminum model that lacks the latest features. Currently, the Apple Watch SE model retails for $250, but the shift to plastic materials may allow Apple to offer a more competitive price, making it easier to compete with brands that offer more affordable smartwatches. The newly designed Apple Watch SE is expected to be available as early as this year.